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7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
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Site Success: Tips for Building Better WordPress Websites
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The Missing Link
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Youpreneur with Chris Ducker
Zero to Book
Site Success: Tips for Building Better WordPress Websites
hosted by Jerod Morris and Sean Jackson

[33] 3Q for Defining Your Content Marketing Strategy

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Previous Episode:[32] Brian Clark on Identifying the Right Audience for Your Website More Episodes Next Episode:[34] Amazing Content Strategies for WordPress Sites

All Episodes:

June 19, 2018

[63] 3Q for Executing Your Next Online Course

June 12, 2018

[62] 3Q for Planning Your Next Online Course

June 5, 2018

[61] 3Q for Assessing (and Improving) Your Positioning

May 29, 2018

[60] 3Q for Optimizing Your Link Strategy for Better SEO

May 22, 2018

[59] 3Q for Optimizing Your Keyword Strategy

May 15, 2018

[58] 3Q for Local SEO Done Right

May 8, 2018

[57] 3Q for Optimizing Your Website’s Performance

May 4, 2018

[56] Brian Clark’s Best Advice on How to Write Better Headlines

May 1, 2018

[55] 3Q for Writing Irresistible Headlines that Will Accelerate Your Audience Growth

April 26, 2018

[54] How to Build a Community that Attracts the Right Kind of Members

April 24, 2018

[53] 3Q for Establishing a Community Around Your Content

April 19, 2018

[52] The Simple Way to Manage Social Media for Maximum Success

April 17, 2018

[51] 3Q for a Smart Social Media Strategy

April 10, 2018

[50] 3Q Before You Publish Your First Piece of Content

April 5, 2018

[49] The Right Way to Add Opt-In Forms to Your WordPress Site, Part Two

April 3, 2018

[48] 3Q for Making Your Opt-In Incentive Irresistible

March 29, 2018

[47] The Right Way to Add Opt-In Forms to Your WordPress Site, Part One

March 27, 2018

[46] 3Q for Adding Opt-In Forms to Your Website (Without Incurring Google Penalties)

March 22, 2018

[45] Rafal Tomal on Picking the Right Design for Your WordPress Website

March 20, 2018

[44] 3Q to Answer As Soon As You’ve Chosen Your WordPress Theme

March 13, 2018

[43] 3Q for Choosing the Right Kind of Design for Your WordPress Site

March 8, 2018

[42] A 3-Point Plan for Creating Your Initial Content

March 6, 2018

[41] 3Q for Deciding What Types of Content You’re Going to Create

March 1, 2018

[40] The 5 Things You Must Know When Selecting an Email Provider

February 27, 2018

[39] 3Q for Picking the Right Email Marketing Service

February 22, 2018

[38] The 5 Most Important Factors When Picking a WordPress Host

February 20, 2018

[37] 3Q for Picking the Right Host for Your Website

February 15, 2018

[36] How to Pick the Right Domain Name for Your WordPress Website (with Brian Gardner)

February 13, 2018

[35] 3Q for Choosing the Best Domain Name

February 8, 2018

[34] Amazing Content Strategies for WordPress Sites

February 6, 2018

[33] 3Q for Defining Your Content Marketing Strategy

February 1, 2018

[32] Brian Clark on Identifying the Right Audience for Your Website

January 30, 2018

[31] 3Q to Help You Define Your Ideal Audience

December 26, 2017

[30] WordPress Design Trends for 2018

December 19, 2017

[29] What Every #GenesisWP Developer Must Know about the Genesis Framework

December 12, 2017

[28] How to Fix the Most Common Technical Issues with WordPress

December 5, 2017

[27] How to Be a Successful Affiliate Marketer in the WordPress Ecosystem

November 28, 2017

[26] The Essential Guide to WordPress Membership Plugins from Chris Lema

November 21, 2017

[25] An Interview with @Yoast on the Future of WordPress SEO

November 14, 2017

[24] Brian Gardner on the Future of StudioPress

November 7, 2017

[23] What’s New in SEO? (And What’s the Future of This Podcast?)

October 31, 2017

[22] 6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs

October 24, 2017

[21] The Persuasive Power of Analogy

October 17, 2017

[20] Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

October 10, 2017

[19] 3 Massively Important Reasons to Keep WordPress Updated

October 3, 2017

[18] How to Create Visually Effective Calls-To-Action

September 26, 2017

[17] Content Marketing as Seduction

September 19, 2017

[16] How to Decide Which Content to Sell and What to Give Away for Free

September 12, 2017

[15] 5 Questions to Help You Avoid a Catastrophic Plugin Decision

September 5, 2017

[14] How Creativity Can Kill a Good Website Design

August 29, 2017

[13] How to Create Content that Deeply Engages Your Audience

August 22, 2017

[12] What if You Could Simply Eliminate SEO from Your Life?

August 15, 2017

[11] 5 Steps to Website Security You Can Trust

August 10, 2017

Q&A: Keep it all on one site or split?

August 8, 2017

[10] How User Experience Design Pays Back to the Business

August 3, 2017

Q&A: How do I increase conversions?

August 1, 2017

[09] How to Know Exactly What Content You Should Create

July 25, 2017

[08] 10 Goals that Make Content Marketing Meaningful

July 20, 2017

Bonus: I want your website questions!

July 18, 2017

[07] Are You Making This Common SEO Mistake?

July 11, 2017

[06] 3 Ways to Better Connect with Your Audience through Design

July 3, 2017

[05] How to Attract Your Ideal Customer with Perfectly Positioned Content

June 27, 2017

[04] The Most Dangerous Threat to Your Content Marketing Strategy

June 20, 2017

[03] Is WordPress Hosting Really That Important?

June 13, 2017

[02] How Great Design Can Help Your Content Marketing

June 6, 2017

[01] The Simple 3-Step Process to a Winning Content Marketing Strategy

February 6, 2018

[33] 3Q for Defining Your Content Marketing Strategy

This week, Jerod Morris walks you through the next step after defining your ideal audience: putting together your initial content marketing strategy, which help propel you and your content forward in the direction of specific goals.

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Here is a quick rundown of the questions Jerod walks you through in this episode:

  • Why is it so important to figure out your content marketing strategy?
  • What does your ideal audience member need to know in order to do business with you?
  • How can you position your content to be different than what people are already seeing?
  • What will allow your content to engage people in a deeper way that will make you and your site indispensable?

Listen to Site Success: Tips for Building Better WordPress Websites below ...

[33] 3Q for Defining Your Content Marketing StrategyJerod Morris
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Resources and links mentioned in this episode:

  • Authority Pro Theme by StudioPress
  • The Simple 3-Step Process for Creating a Winning Content Marketing Strategy — by Brian Clark
  • Downloadable empathy map

Other links of note:

  • Try StudioPress Sites
  • Sites Weekly Newsletter
  • Subscribe to Sites on Apple Podcasts
  • Contact Jerod: jerod@copyblogger.com

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Comments

  1. Freddy G. Cabrera says

    February 6, 2018 at 12:22 PM

    Hey Jerod!

    Loved this episode!

    I didn’t realize the importance of putting together a content marketing strategy when I first started my journey online with blogging and internet marketing.

    Crafting your own content marketing strategy and learning to become a smart content marketer, are essential keys to your success.

    One valuable tip I have learned is to tap into your reader’s emotion. As you mentioned in this episode. This is a great way to make your audience engage.

    Thank you so much for sharing these helpful tips!

    Best regards! 😀

    Reply

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