Building an email list remains the preeminent way to build an audience asset that you own and can access whenever and however you choose. Which is why the choice you make for an email marketing service provider is an important one. In this lesson, Jerod Morris provides three questions that will help guide you toward making the correct choice.
Here is a quick rundown of what you’ll find in this episode:
- A brief list of the “obvious” considerations you’ll need to make when choosing an email marketing provider.
- Why it’s essential that you start with an understanding of what kind of emails you’ll be sending and, thus, what features you need.
- How your choice of organizing contacts by tag or by list will impact your options (and cost).
- The benefit of taking an “official visit” with your finalists before making your ultimate choice.
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