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7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
Members Only
Rainmaker.FM Elsewhere
Site Success: Tips for Building Better WordPress Websites
StudioPress FM
Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Youpreneur with Chris Ducker
Zero to Book
Technology Translated
hosted by Scott Ellis

Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company

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Previous Episode:How Much Does it Cost to Build a Website? More Episodes Next Episode:Choosing the Right Tools for the Digital Job, with Rainmaker Digital's COO Tony Clark

All Episodes:

May 4, 2016

How To Use Split-Testing To Move Your Customer To Action

April 20, 2016

Why Now is the Time to Get Started with VR (and What it Means for Marketers)

April 13, 2016

How to Use Technology to Enhance the Offline Customer Experience

March 30, 2016

How To Extend The Reach Of Your Content Using LinkedIn, with Sean Jackson

March 16, 2016

Master the Technology of Events, with Damany Daniel

March 9, 2016

How To Think Like A User Experience Expert

March 2, 2016

The Art of Learning New Technologies Fast, with Avery Swartz

February 24, 2016

An Expert’s Design Tips for Creating a Killer Website with Rafal Tomal

February 17, 2016

Behind the Scenes of Copyblogger’s Editorial Workflow, with Pamela WilsonFeatured

February 10, 2016

Learning How to Rock Twitter, with Amber Osborne

February 3, 2016

How To Be A Technology Change-Agent Champion For Your Company

January 20, 2016

5 Simple DIY Ways to Improve Your Website in 2016

January 13, 2016

How To Overcome The Most Common Podcasting Pitfalls, with Jerod Morris

January 6, 2016

Choosing the Right Tools for the Digital Job, with Rainmaker Digital’s COO Tony Clark

October 7, 2015

Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company

September 23, 2015

How Much Does it Cost to Build a Website?

September 9, 2015

Unleash the Power of Frameworks, Methodologies, and Processes In Your Business

August 26, 2015

Two Ways to Turn Facebook Fans Into Paying Customers

August 19, 2015

The Mobile First Philosophy (and How To Start Building Your Own Mobile Strategy)

August 5, 2015

Digital Asset Ownership: Are You Making This Single Catastrophic Mistake?

July 22, 2015

How to Protect Your Customers by Understanding PCI Compliance for Credit Card Security

July 15, 2015

How to Pick the Right Hosting Company for Your Website

July 1, 2015

Protecting Your Digital Business: A Primer on Small Business and The Law

June 24, 2015

Giovanni Gallucci on Images as Content and Understanding Usage Rights

June 17, 2015

Introducing Technology Translated: A Tech Podcast for Non-Techies

October 7, 2015

Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company

It’s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset.

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While Brian understands technology well, he’s made it a practice of finding the right partners to build what has evolved into Rainmaker Digital.

Trust, open feedback, and understanding your customers needs are the tip of the iceberg when starting a tech company. But as Brian points out, it isn’t always the technical skills that make a great technology-focused CEO.

In this 12-minute episode I walk you through:

  • The evolution of Copyblogger
  • The challenges for a non-techie
  • How involved is the CEO in the tech-side of the business
  • The rationale behind employee side-projects (sidebar but interesting)
  • Why being a non-techie is often an advantage for a CEO

Listen to Technology Translated below ...

Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology CompanyV. Scott Ellis
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The Show Notes

  • Brian Clark on Twitter
  • Copyblogger
  • Rainmaker Platform
  • StudioPress
  • Scribe

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