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hosted by Scott Ellis

How to Use Technology to Enhance the Offline Customer Experience

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Previous Episode:How To Extend The Reach Of Your Content Using LinkedIn, with Sean Jackson More Episodes Next Episode:Why Now is the Time to Get Started with VR (and What it Means for Marketers)

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May 4, 2016

How To Use Split-Testing To Move Your Customer To Action

April 20, 2016

Why Now is the Time to Get Started with VR (and What it Means for Marketers)

April 13, 2016

How to Use Technology to Enhance the Offline Customer Experience

March 30, 2016

How To Extend The Reach Of Your Content Using LinkedIn, with Sean Jackson

March 16, 2016

Master the Technology of Events, with Damany Daniel

March 9, 2016

How To Think Like A User Experience Expert

March 2, 2016

The Art of Learning New Technologies Fast, with Avery Swartz

February 24, 2016

An Expert’s Design Tips for Creating a Killer Website with Rafal Tomal

February 17, 2016

Behind the Scenes of Copyblogger’s Editorial Workflow, with Pamela WilsonFeatured

February 10, 2016

Learning How to Rock Twitter, with Amber Osborne

February 3, 2016

How To Be A Technology Change-Agent Champion For Your Company

January 20, 2016

5 Simple DIY Ways to Improve Your Website in 2016

January 13, 2016

How To Overcome The Most Common Podcasting Pitfalls, with Jerod Morris

January 6, 2016

Choosing the Right Tools for the Digital Job, with Rainmaker Digital’s COO Tony Clark

October 7, 2015

Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company

September 23, 2015

How Much Does it Cost to Build a Website?

September 9, 2015

Unleash the Power of Frameworks, Methodologies, and Processes In Your Business

August 26, 2015

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August 19, 2015

The Mobile First Philosophy (and How To Start Building Your Own Mobile Strategy)

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July 22, 2015

How to Protect Your Customers by Understanding PCI Compliance for Credit Card Security

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How to Pick the Right Hosting Company for Your Website

July 1, 2015

Protecting Your Digital Business: A Primer on Small Business and The Law

June 24, 2015

Giovanni Gallucci on Images as Content and Understanding Usage Rights

June 17, 2015

Introducing Technology Translated: A Tech Podcast for Non-Techies

April 13, 2016

How to Use Technology to Enhance the Offline Customer Experience

Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we’re going to see how Denver based Spruce is doing it right.

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Taylor Romero likes to tinker, but he’s always doing so in a way that makes whatever he’s doing more efficient and more fun. So when he and his wife started men’s style consultancy, barber, and clothier Spruce in Denver, it was the perfect playground for Taylor’s tinkering.

You’ve never seen a business connect the online and offline world as beautifully this.

In this 33-minute episode Taylor and I discuss:

  • Using technology to create a customized experience in the offline world
  • Tying online and offline together
  • How Spruce uses customer feedback to drive changes in products and services
  • Reducing wait times and the time to answer questions
  • Why Taylor doesn’t build products around specifications
  • Why Spruce went with mobile-web and not a native app
  • Using mobile technology to cross-sell in store
  • Creating employee schedules that maximize efficiency

Listen to Technology Translated below ...

How to Use Technology to Enhance the Offline Customer ExperienceV. Scott Ellis
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https://rainmaker.fm/wp-content/uploads/2016/04/technologytranslated-022.mp3
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The Show Notes

  • Spruce
  • Spruce on Instagram
  • Spruce on Facebook
  • Spruce Video (NSFW)
  • Slack
  • Raspberry PI
  • Arduino
  • The Internet Button

If you’re enjoying the show would love for you to leave us your a rating and review on iTunes. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis and use the hashtag #asktechtrans.

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Comments

  1. ChrisM says

    December 24, 2020 at 2:15 PM

    I use technology to market my Income Tax business. My issue is the amount of time required to do this. I do local SEO and relationship building with Facebook locals for my Income Tax business.

    Chris
    Owner CEL Financial Services
    IRS Registered Tax Preparer
    Registered bonded California CTEC Tax Preparer
    https://incometaxprepfillmore.com/income-tax-piru-ca

    Reply

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