7 Powerful Content Strategies Borrowed from Advertising Masters
The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting.
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Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters.
In this 24-minute episode, Sonia Simone talks about:
- The crucial difference between subscribers and an audience
- How to develop a “big idea” that tells the world who you are
- The boring-sounding secret of the really great copywriters (this is especially powerful today)
- The fascinating world of recommendation algorithms
- Working toward business goals without sounding like an infomercial
- 9 quick ideas to make your content more interesting
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The Show Notes
- This podcast episode was adapted from a shorter text version, called 7 Things the Great Copywriters Wish You Knew
- Grab our Magnetic Headlines ebook — it’s free and full of simple techniques that will bring a lot more attention to your content
- Mary Wells Lawrence’s fascinating autobiography, A Big Life in Advertising
- Stephen King’s On Writing: A Memoir of the Craft, on “the boys in the basement” and other writing essentials
- Get signed up for My Copyblogger (it’s free), to pick up our complete content marketing library
- Here’s my post all about the copywriting Call to Action
- Brian Clark’s post: Does Telling Someone to “Click Here” Work? (remember, don’t overuse this — save it for when it can do you the most good)
- I would love to meet you in person at our live event in October! Click here to learn more about the Digital Commerce Summit (See what I did there?) 😉
- I’m always happy to see your questions or your thoughts on Twitter @soniasimone (or you can always drop a question right here in the comments!)