A Theory of the Universe of Nonfiction Books (And the Art of Creative Theft)

Most nonfiction books follow one of two predictable structures. When you know what these are, you can choose the one that works best for the information you want to present — and avoid having to re-write your book (a painful lesson Jeff learned recently).


In this episode Jeff Goins and Pamela Wilson discuss:

  • Why creating in a vacuum is a really bad idea
  • Jeff’s obsession with structure, and what it taught him
  • Why art is richer when it’s composed with some familiar elements
  • Pamela’s LEGO analogy for the creative process


The Show Notes