How to Write a Book Without ‘Writing’ a Word

Tucker Max’s first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers.


He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.”

He has also been credited with being the originator and leader of a new literary genre, “fratire,” is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best Seller List at one time, and was nominated to the Time Magazine 100 Most Influential List in 2009.

He currently lives in Austin, Texas.

In this episode Tucker and I discuss:

  • What it is like to have a NY Times bestselling book
  • How his books created a brand new genre called “fratire”
  • How and why to write a book by sharing the ideas in your head with someone who can craft them into a book
  • The reasons he licensed his second and third books as distribution deals instead of giving rights to a publisher


The Show Notes