Brian ClarkIt’s no secret that I’m not a fan of Facebook when it comes to so-called “social media marketing.” I’m even less of a fan of those who think of it as a “website substitute.”
That said, Facebook groups are popular for their apparent ease of use. But is it a good idea to build a valuable business community on someone else’s property?
Today we’ll tackle that issue based on a listener question. Plus, I answer another question about the credible use of affiliate offers as both a revenue source and valuable market research, and discuss an online/offline hybrid marketing strategy for real estate agents.
Listen to 7-Figure Small with Brian Clark below ...
The Tyranny of FacebookBrian Clark
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Brian, you just beat up on the poorest way to use Facebook groups.
Some people use Fb groups as the step before (and after) their email list.
This way the community lead nurtures itself and keeps people warm for the paid offer.
It’s actually less hassle than sending an unending stream of email to marginally interested people who just wanted your ethical bribe.
I’ve definitely seen them used well, but they have a nasty tendency to turn. Partly because FB doesn’t have good community management tools.
I’m so happy to hear that Jerod M. regrets using Facebook Groups for the Showrunner Podcasting Course.
Apart from anything else, it feels messy, distracting, and something akin to a zoo.
Since Facebook is a social platform, I believe it influences communication flow and spirit in a way that perhaps doesn’t maximize engagement on a professional level.
I mean … who really wants to talk shop when there are cute-n-fluffy kitty videos, Star Wars teaser stories, and all sorts of weird selfies to be consumed and laughed at?
With forums, there is a certain formality that Facebook can’t – and possibly shouldn’t – have. Forums are more for the serious community member. I believe people have a tendency to think twice before they submit forum posts. Well … some people.