On Unemployable, we talk a lot about leveraging virtual teams and collaboration in order to achieve more. And we talk about building an audience that allows you build a bigger business than you could otherwise.
After all, as my friend Hugh MacLeod of Gaping Void says, “Meaning scales, people don’t.”
In contrast, there’s the macho world of startups – where tech bros aspire to build the next billion-dollar unicorn. It’s a culture of go big or go home – usually driven by investors who need scale to get a return.
Is it okay not to scale? To just do great work that matters to the people you serve?
Of course it is.
In this episode, you’ll hear about our own philosophical struggles with whether Rainmaker Digital should “go big or go home,” and what we’ve decided at this point. Plus, a special appearance by Seth Godin.
Listen to 7-Figure Small with Brian Clark below ...

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Well said Brian! Good on you for sticking to your guns. This episode embodies what it means to be an entrepreneur. I got chills hearing you talk about not scaling, it totally goes against what the big business society spits out.
Cheers!
Gillian
Thank you Gillian!
Thank you for saying this, Brian. And thank you for having Seth on for a moment of pure clarity.
Lastly, congrats on what I’m sure is a great decision, too. As you would say, keep going! You have a lot of people just like me behind you and your group.