When I started my first business in 1998, it turns out I did a lot of things right. It wasn’t until May of 1999 when I read a book called Permission Marketing that I realized what I was missing, which led to my first successful business.
Since that time, Seth Godin has written several other marketing classics. In a wonderful twist of fate (given his influence on me), he’s even mentioned me in a couple of them.
In short, when Seth has something to say, I’m listening. Earlier this year, he created a course for unemployable types, specifically freelancers. So, it seems like a natural thing to bring Mr. Godin on the show as our second special guest.
In this episode Seth Godin and I discuss:
- Why doing meaningful work is imperative to success
- How continual learning provides a competitive advantage
- When it’s time to fire a client
- What “selling” actually means
- When to raise your rates
Listen to 7-Figure Small with Brian Clark below ...

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You know that feeling you get when you get a new album that just came out from an artist you really like and then discover your favorite artist of all time is featured on it? That’s totally the feeling I got when I got the e-mail about the episode with Seth Godin today.
Long-time Seth Godin fan. This was rad, thanks Brian!
Ditto that.
Loved the interview. It ramped up my already motivated new professional direction.
Listened to it while on the treadmill at lunch and had to fight stopping early to sign up for the Udemy course. Now my question is, how do I balance that class with adding/learning the Rainmaker platform?
Great show and lots of insights! The part that I like the most was when he said a freelancer can be his own lousy boss. I mean that’s so true! As an artist, we all must know what we’re worth. Such a simple and wonderful piece of advice! Thanks Seth!
I’m also a big Seth Godin fan, and I enjoyed this podcast. Seth is always very inspiring! I followed the link and signed up for his Freelancer Course – it’s such a reasonable price!! Now I have to say, I’ve been listening to Rainmaker and planning my media website, and listening to Seth’s course helped me take my website plans to a whole new level! There are so many DEEP concepts that we aren’t thinking about in our day to day freelancer life.
“You don’t need more time. You just need to decide.” That’s a huge takeaway, Mr Godin.