The Power of the Logged-In User Experience, with Jerod Morris

More and more online content creators are producing behind-closed-doors experiences for their audiences. To talk about this, Jerod Morris of Rainmaker Digital discusses the logged-in experience and what it’s like to truly create a community behind closed doors.

Creating a membership site has been a hot topic for some time now, but there’s still debate about the merits of a logged in experience versus a private Facebook group.

And I could think of no better person to weigh in on the topic than Jerod Morris, VP of Marketing for Rainmaker Digital.

Jerod and I met a few months ago and I’m delighted he joined us for this show. In my mind he is the foremost expert on building a community behind closed doors and he reveals his secrets here.

On this episode of Youpreneur FM Jerod and I talk about the importance of crafting your own email copy, how to set up a membership site so and create raving fans in the membership community, and whether this logged in user experience is just a fad or is here to stay.

In this 40 minute episode Jerod Morris and I discuss:

  • What is adaptive content?
  • Who are your most committed people, and how do you know?
  • What are the major differences of running a paid vs a free logged in experience?
  • Are membership sites a fad or a trend that will last?
  • As humans we are hard-wired for what? Jerod answers.

The Show Notes