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7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
Members Only
Rainmaker.FM Elsewhere
Site Success: Tips for Building Better WordPress Websites
StudioPress FM
Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Youpreneur with Chris Ducker
Zero to Book
Rough Draft
hosted by Demian Farnworth

Rough Draft

Demian Farnworth delivers the essential writing advice you need to succeed online, in about four minutes a day, four days a week. If you're a pure writer, and you wonder how you'll be able to build your own online platform that actually gets seen, this show is your shortcut.

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July 2, 2015

066 All Great Writing Boils Down to These Four Emotional Appeals

Great writers write to the emotions of your readers. And they focus on just four emotional appeals.

… Listen to episode

July 1, 2015

065 A Mildly Spooky Illustration of “Reason Why” Copy

During the past four months one of the things I’ve been trying to experiment with is telling more stories. Historical stories, fake stories, personal stories.

… Listen to episode

June 30, 2015

064 A Mild Warning for All Headline Writers

These days, you want to write a headline that will blow up on the social web. A headline that will get people to pound the “Share” button … a headline to clog our Twitter feed with thousands of retweets. But there’s a problem …

… Listen to episode

June 29, 2015

063 How Every Creative Must Think about Marketing and Advertising

Albert Lasker. Mel Martin. Eugene Schwartz. Robert Collier. Victor Schwab. David Ogilvy. John Caples. Maxwell Sackheim. Bill Jayme. Copywriters who wrote beautiful copy. Ads that drove results. As David Ogilvy said, “We sell or else.”

… Listen to episode

June 25, 2015

062 Do Millennials (Really) Hate Long Copy?

Allow me to tell you a story. A story that you will probably be able to relate to in some sense. It’s about a stout, whiskered man who thinks sound decisions can come only from a cool head. And that copy should always be short.

… Listen to episode

June 24, 2015

061 These 4 Sales Principles Can Improve Anyone’s Writing

In spite of being a literary snob, one who turned up his nose at anything that smacked of business … when I was first introduced to the world of direct-response copywriting … I fell in love.

… Listen to episode

June 23, 2015

060 How to Use the 5 Stages of Audience Awareness to Dominate Online

In the last episode I walked you through the magic that is an Upworthy headline as an introduction to a concept called The 5 Stages of Audience Awareness.

… Listen to episode

June 22, 2015

059 Why The Most Hated Headline Structures Work So Well

A few years back Upworthy stormed the publishing world — and eventually proclaimed to be the fastest growing media company ever with 47 million monthly uniques after just 17 months of existence.

… Listen to episode

June 18, 2015

058 This is the Most Fun You’ll Ever Have “Explaining the Mechanism” …

Here’s yet another way to build credibility and trust when it comes to making a bold claim … which is simply this: explain the mechanism behind your claim.

… Listen to episode

June 17, 2015

057 The Doomsday Cult School of Specificity

Imagine it’s late afternoon, Sunday. You are curled beneath an afghan, still bloated from the fried fish you inhaled for lunch. You are sleeping heavily. Until your doorbell erupts.

… Listen to episode

June 16, 2015

056 How to Sweep Away Skepticism with a Dramatic Demonstration

If you want people to believe in something that’s true-but-hard-to-believe — you simply demonstrate that your product does what you say it does. Show them how it works. Here’s one famous example …

… Listen to episode

June 15, 2015

055 Meet the Tragic Poster Boy for the Emotional Brain

While Enlightenment-era thinkers like Denis Diderot, Benjamin Franklin, René Descartes, David Hume, and Thomas Jefferson — giants from the age of reason — would like you to believe otherwise, we are not as rational as we think we are.

… Listen to episode

June 11, 2015

054 A Straightforward Research Method for Finding a Potent Hook

You could have a great product, a revolutionary idea, or a compelling piece of content, but unless you position it with the right approach that instantly captures the imagination of your ideal prospect, forget it.

… Listen to episode

June 10, 2015

053 What You Don’t Know about Your Product Can Kill Your Copy

Your product has two identities. But your customer buys your product because of just one of these identities. Oops.

… Listen to episode

June 9, 2015

052 Three New Ways to Write a Headline (and When to Use Each)

Which desire you lead with in your headline matters. Get it wrong, and even the greatest copy won’t matter.

… Listen to episode

June 8, 2015

051 Want Copy That Actually Works? Start with Mass Desire

We all long for something. Love that will last. The ability to influence people. Scenic vacations. Financial independence. Less anxiety. Copywriters call these mass desires.

… Listen to episode

June 4, 2015

050 The Curious Secret to Building Trust and Credibility

Ever wonder how you could get more people to believe you? To trust you? It’s easy, actually. And quite odd the way it works.

… Listen to episode

June 3, 2015

049 My Second Most Favorite Copywriting Formula in the World!

Do you want a simple, sticky formula that turns your listless copy into something that rivets attention, stokes desire, and gets action?

… Listen to episode

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