Editor-in-Chief
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STEFANIE FLAXMAN
Stefanie Flaxman is Rainmaker Digital’s Editor-in-Chief, and each week she delivers the art of writing, updated for marketing in the digital age, to help you become the Editor-in-Chief of your own digital business. Discover the professional editorial standards that help distinguish you from your competition.
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How an Editor-in-Chief Creates Editorial Standards, Part Two
Read more: How an Editor-in-Chief Creates Editorial Standards, Part TwoThis week’s installment of the editorial standards series outlines three digital publishing best practices you can implement right now. Get ready to start making details a priority … In this 13-minute episode, I discuss: How to make your content a trusted source for your audience Why we become hooked on certain digital media and ignore…
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How an Editor-in-Chief Creates Editorial Standards, Part One
Read more: How an Editor-in-Chief Creates Editorial Standards, Part OneDiscover how to make your digital business stand out by creating and managing editorial standards that add a superior layer of quality to the work you produce. Now that we’ve established connection is king, rather than content alone, how do you ensure that your content helps you establish a strong bond with your audience? In…
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The Anatomy of an Editor-in-Chief of a Digital Business
Read more: The Anatomy of an Editor-in-Chief of a Digital BusinessDiscover the five key roles of an Editor-in-Chief and how they help you establish your own digital business. Through the Editor-in-Chief mindset, you can create a business asset that has the potential to move your career forward. In this 20-minute episode, I discuss: What an Editor-in-Chief looks like in practice How becoming the Editor-in-Chief of…
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An Editor-in-Chief’s Responsibilities in the Digital Age
Read more: An Editor-in-Chief’s Responsibilities in the Digital AgeJerod Morris, VP of Rainmaker.FM, stops by Editor-in-Chief to discuss the responsibilities of an Editor-in-Chief in today’s on-demand digital content world. Does the current role of an Editor-in-Chief in the digital space differ from the traditional definition of an Editor-in-Chief? In this 27-minute episode, Jerod Morris and I discuss: The contemporary content marketing environment How…
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8 Signs of Weak Writing that Turn Off Readers
Read more: 8 Signs of Weak Writing that Turn Off ReadersWhat makes writing “weak,” and are you able to identify the specific aspects of your writing that are weak? Writers can be hard on themselves. They may think everything they write is lousy. But “lousy” is a vague word — and that general self-judgment doesn’t help you move beyond “lousy” writing. Check out these eight…
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How to Position Your Digital Content for Maximum Impact
Read more: How to Position Your Digital Content for Maximum ImpactYou don’t need to reinvent the wheel when creating the best digital content for your audience … Find out how you can apply a classic marketing lesson to your own content marketing, as well as your product and service creation. In this 17-minute episode, I discuss: The power of packaging (and repackaging) Why we’re naturally…