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Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
Members Only
Rainmaker.FM Elsewhere
Site Success: Tips for Building Better WordPress Websites
StudioPress FM
Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Unemployable: Advice for Freelancers and Entrepreneurs
Youpreneur with Chris Ducker
Zero to Book
The Mainframe
hosted by Chris Garrett and Tony Clark

The Mainframe

Hosted by Chris Garrett and Tony Clark, this geeky but accessible show gives you what you need to know about online marketing that works, and the marketing technology it takes to deliver it. Overwhelmed by the idea of running an online business? Listen in ...

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September 2, 2015

How to Double Your Business With Practical Management and Measurement

In the second part of this series, Tony and Chris discuss how you can grow your business with the right focus, measurement and management processes.

… Listen to episode

August 26, 2015

The Zen of Measurement, Optimization, and Focus

In this new series, Tony and Chris discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math.

… Listen to episode

August 19, 2015

How to Create Effective Content Experiences

In this final part of the three-part Adaptive Content series, Tony and Chris discuss how you can use adaptive content to create richer content experiences that work for attraction, retention, and conversion.

… Listen to episode

August 12, 2015

How to Adapt Your Media Content to Fit Your Customer’s Needs

How can you adapt your content in real time, so that your visitor sees exactly the right message for them?

… Listen to episode

August 5, 2015

The Jerry Seinfeld Approach to Adaptive Content

We know you must deliver the right marketing message, to the right audience, and at the right time, but why is that so important … and how do you ensure that outcome in your own business?

… Listen to episode

July 29, 2015

The Critical Importance of Customer Onboarding

So many businesses focus solely on getting the sale, but as far as the customer is concerned … the sale is just the beginning.

… Listen to episode

July 22, 2015

How to Move Prospective Customers Deeper Into the ARC Reactor with Segmentation

Are you sending the right people, the right messages, at the right time? Or are you annoying people with irrelevant, unhelpful clutter?

… Listen to episode

July 15, 2015

The Right Way to Measure Audience Attraction, Retention, and Conversion

We know tracking your progress and metrics are important, but how do you measure your business in a way that enables you to make good business decisions?

… Listen to episode

July 8, 2015

Attracting and Retaining Customers and Subscribers with Paid Advertising

Can you effectively and efficiently pay to grow your business, without wasting your money, or annoying your prospects? Yep …

… Listen to episode

July 1, 2015

How to Use SEO to Attract and Retain Customers

What does it take to rank in Google now? And how should SEO fit into your plans of attraction, retention and conversion?

… Listen to episode

June 24, 2015

Social Media and the “ARC Reactor” Approach to Digital Commerce Strategy

Where does social media fit into your digital commerce strategy? How can you use social effectively to generate more attention for your business, without becoming a social media spammer?

… Listen to episode

June 17, 2015

Marketing Automation: How to Do (Much) More With Less

What is marketing automation … and how can you use it to grow both your profitability and customer satisfaction?

… Listen to episode

June 10, 2015

How to Boost Your Conversions with Split Testing

Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements, but it does NOT have to be difficult, expensive or complex to get started.

… Listen to episode

June 3, 2015

Getting Started with Simple, Effective Marketing Funnels

How many times have you been told that you have to grow your list, that you have to work hard to get people to opt-in, no matter what? Developing your list IS important, but in today’s episode we want to share what is really important, and could make a substantial difference to your business growth and profitability …

… Listen to episode

May 28, 2015

Deadly Conversion Busters: How to Fix a Horrible Headline

Headlines can make or break your conversions. How do you craft a headline that works every time?

… Listen to episode

May 20, 2015

Deadly Conversion Busters: Turning “Yeah, But” Into “Yes, Please.”

Why is your prospect on the fence? How can you convert that concern into a reason to buy?

… Listen to episode

May 13, 2015

Deadly Conversion Busters: Turning Fear Into Trust

Is fear stopping your audience from engaging, subscribing or purchasing? How can you turn that negative into a positive, while helping you stand out in your market?

… Listen to episode

May 6, 2015

Deadly Conversion Busters: How to Craft Your Uniqueness and Stand Out From the Competition

How do you get your market to notice, remember and value you, when there are so many competing and conflicting messages out there vying for their attention? And why is Tony recording this session from within a pillow fort?

… Listen to episode

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