In the second part of this series, Tony and Chris discuss how you can grow your business with the right focus, measurement and management processes.
In this new series, Tony and Chris discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math.
In this final part of the three-part Adaptive Content series, Tony and Chris discuss how you can use adaptive content to create richer content experiences that work for attraction, retention, and conversion.
How can you adapt your content in real time, so that your visitor sees exactly the right message for them?
We know you must deliver the right marketing message, to the right audience, and at the right time, but why is that so important … and how do you ensure that outcome in your own business?
So many businesses focus solely on getting the sale, but as far as the customer is concerned … the sale is just the beginning.
Are you sending the right people, the right messages, at the right time? Or are you annoying people with irrelevant, unhelpful clutter?
We know tracking your progress and metrics are important, but how do you measure your business in a way that enables you to make good business decisions?
Can you effectively and efficiently pay to grow your business, without wasting your money, or annoying your prospects? Yep …
What does it take to rank in Google now? And how should SEO fit into your plans of attraction, retention and conversion?
Where does social media fit into your digital commerce strategy? How can you use social effectively to generate more attention for your business, without becoming a social media spammer?
What is marketing automation … and how can you use it to grow both your profitability and customer satisfaction?
Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements, but it does NOT have to be difficult, expensive or complex to get started.
How many times have you been told that you have to grow your list, that you have to work hard to get people to opt-in, no matter what? Developing your list IS important, but in today’s episode we want to share what is really important, and could make a substantial difference to your business growth and profitability …
Headlines can make or break your conversions. How do you craft a headline that works every time?
Why is your prospect on the fence? How can you convert that concern into a reason to buy?
Is fear stopping your audience from engaging, subscribing or purchasing? How can you turn that negative into a positive, while helping you stand out in your market?
How do you get your market to notice, remember and value you, when there are so many competing and conflicting messages out there vying for their attention? And why is Tony recording this session from within a pillow fort?
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