Confessions of a Pink-Haired Marketer
Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.
Read more: Should You Swear on Your Blog?
Language is complicated, and in the context of shifting cultural norms, it gets even more complicated. So the question comes up: Is it OK to swear in our content marketing? We had a bit of a dust-up on Copyblogger a few years back, and every once in awhile the topic comes back up again. The…
Read more: Up All Night to Get Lucky: Sonia’s in a New Documentary!
No, it’s not a simplistic “Secret,” but there are some very pragmatic benefits to adopting a mindset of abundance. I’m going to be in a documentary! It’s called The Abundance Code, and it’s about folks who have worked through varying kinds of constraints and found a more fulfilling path. (Both financially and personally.) All told…
Read more: The Context of a Successful Content Strategy: The Harpoon and the Net
Content marketing has been a hot buzzword for awhile now, but it’s tricky to pull off unti you understand this context. Once upon a time, combining relationship-building content with solid sales strategy was a weird idea. Now it’s pretty mainstream — but a lot of folks are still missing the underlying context that makes it…
Read more: My #1 Time Management Tip: Don’t Multitask; Compartmentalize
What’s one of the biggest constraints that keeps us from doing the things we want to do? We don’t have the time. Here are some thoughts on how to manage that. Remember when the internet was going to give us all the free time we could imagine? Yeah, well. Not so much. In this 27-minute…
Read more: The 7 ‘Escape Pod’ Principles (Help Me Write My Book!)
This week I want to talk about the values, practices, and principles that help us build “escape pods” from whatever is not serving us. And I’d love to hear your take! I’ve been thinking about the themes or principles that I’ve seen to be most useful for people who are building businesses, including “side hustle”…
Read more: Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content
Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino would say, just Put it all together! Ro Pansino’s YouTube cooking show Nerdy Nummies has millions of fans of all ages. Where else are you going…