It’s always been part of the web — but we’re seeing more of it than ever. What does it mean to live in this environment of constant social inflammation, and how does it affect what we bring to our web content?
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Sonia Simone
Sonia SimoneConfessions of a Pink-Haired Marketer
Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.
Q&A: Duplicate Content Worries, and Other Questions from the Audience
What’s the best thing do about Google’s “duplicate content” penalty on our sites, especially for sales pages? How do you stand out with a general advice site? And where should we start with a brand-new content site, when we’re not sure what kind of authoritative content to create?
Business and Marketing for Artists and Creative Workers, Part Two
John T. Unger is one of the few — an artist who makes a living from his work, without the traditional gallery system.
Business and Marketing for Artists and Creative Workers, Part One
John T. Unger is one of the few — an artist who makes a living from his work, without the traditional gallery system.
The 3 Types of Trolls You Meet Online (and How to Deal with Them)
Internet trolls: the cockroaches of the web. They’re gross, they’re unsettling, but sometimes, there they are, scurrying across the floor in front of you. Here’s what to do about it …
The 7 Circles of Belief that Drive Customers to Your Business
Nearly all of us make decisions based on our beliefs — including decisions about what to buy and which businesses to connect with. The 7 Circles of Belief are a spiral path that can bring customers or clients ever closer to your business.
The Difference Between B2B and B2C Marketing (and Other Questions)
What tools does the content marketer need to stay organized? What to do about subscribers who aren’t confirming opt-in? And what’s the difference in approach between B2B and B2C marketing? I answer these questions (and a few more) this week …
Annie Pratt on Resilient Leadership: How to Build a Smart, Agile Business by Crafting an Incredible Team
Turnaround and team expert Annie Hyman-Pratt joins Sonia to talk about her work on the front lines of team-building and managing extraordinary people in the face of tough company challenges.
How Not to Be a Dirty, Rotten Spammer
Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. Here’s how to get a whole lot better at it …
4 Deep Marketing Questions (with Answers!)
How to move forward when you’ve made a big change with your business? How to get the confidence to launch your product? And just what is Sonia’s evil ulterior motive for recording her podcast?
How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque
An interview with Ryan Levesque, author of Ask, about what makes people buy — and how to benefit our businesses by giving people more of what they want.
Productivity for Flakes, Head Cases, and Other Natural Disasters
The truth is, I’m a natural disaster. Left to my own devices, I’d eat pie and play Minecraft all day. And yet, somehow I’ve figured out how to be a grown-up about the things that matter. Here’s how …
8 Harsh Truths about Social Media (and 1 Pretty Awesome One)
Saying that the internet isn’t working for us is like saying the solar system isn’t working for us. It’s our job to learn how it works, and then learn to be smart about working with its nature
3 Juicy Marketing Questions Answered
Three really smart questions from the audience … and some in-depth answers
How to Strengthen Your Talents
Getting Past the Myths and Traps of Talent
The Lies We Tell Ourselves About Business, Part 2
Four More Bad Ideas that Will Keep You from Moving Forward
The Lies We Tell Ourselves About Business, Part 1
Three Wrongheaded Ideas that Will Keep You from Moving Forward
The 2 Points of Clarity that Will Make You So Much More Productive
Are you struggling to make progress on a project, a business, or something in your personal life? Find these two points of clarity for a map out of “the land of Stuck.”
Launching Your First (or Next) Digital Product
Ready to launch a digital product? Here’s are the first steps to get you moving …
A Quick, Enjoyable Way to Sharpen your Vision, Goals, and Values
How do we know we’re successful? How do we set up the rules of our own game so that they serve us, and give us a more meaningful life?
Q&A from Twitter, Independence Day Version!
The keys to good sponsored content or native advertising, content for B2B organizations, and how to make connections with the big-audience content publishers …
The Difference Between Mindset and Wishful Thinking
Is an “abundance mindset” the same thing as wishing really hard and making something magically appear? I don’t think it is. Here’s why …
Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands
When is it smart to keep your business’s “trade secrets” — and when should you blow them up? How much sharing is too much?
Should You Swear on Your Blog?
Language is complicated, and in the context of shifting cultural norms, it gets even more complicated. So the question comes up: Is it OK to swear in our content marketing?
Up All Night to Get Lucky: Sonia’s in a New Documentary!
No, it’s not a simplistic “Secret,” but there are some very pragmatic benefits to adopting a mindset of abundance.
The Context of a Successful Content Strategy: The Harpoon and the Net
Content marketing has been a hot buzzword for awhile now, but it’s tricky to pull off unti you understand this context.
My #1 Time Management Tip: Don’t Multitask; Compartmentalize
What’s one of the biggest constraints that keeps us from doing the things we want to do? We don’t have the time. Here are some thoughts on how to manage that.
The 7 ‘Escape Pod’ Principles (Help Me Write My Book!)
This week I want to talk about the values, practices, and principles that help us build “escape pods” from whatever is not serving us. And I’d love to hear your take!
Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content
Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino would say, just Put it all together!
Leadership, Categories of One, and Purple Rain
Real leadership starts when you step up with the courage to be a category of one.
Make Better Mondays! 6 Minutes to a Happier, More Productive Week
Creative productivity is all about habits. Here’s a super quick weekly ritual (you could even do it daily) to have a brilliant week … every week
5 Idea-Generating Techniques We Use on the Copyblogger Team
“Help! I have no idea what to write about!” We’ve all been there — and when you produce as much content as the Copyblogger team, keeping the idea stream flowing is a top priority.
Blog or Podcast? 5 Questions to Help You Decide
Blogging isn’t the only game in town any more for content marketers. Podcasts are super popular as the new “do-it-yourself” content format. So which works better, and why?
Two EQ Hacks: A Nifty Trick for Making Big Changes, and How to Handle Hurt Feelings
Today, two techniques that can boost your “EQ” (emotional intelligence) and help you be a happier, more productive person.
New Mini-Series: Things I Love / Things I Hate
All-caps, all-me Twitter accounts! A fabulous police department Facebook page! It’s time for Things I Love / Things I Hate.
Vision and Goal-Setting for Your Digital Business
Vision and goal-setting are useful practices for business owners and professionals — but they can also be a recipe for beating yourself up and feeling like crap. Here are my suggestions for productive goals.
5 Work Habit Hacks from 12 Creative Geniuses
Today I’m going to dive into the work rituals of 12 widely influential creatives — writers, musicians, artists, and others.
What You Need to Know about Guest Posting
Thought about guest posting? It’s an excellent way to grow your audience and build your authority in your topic. But you want to approach it in the right way.
Call to Action: The Awesome Power of Asking for What You Want
In business and in life, there’s a magical way to get more of what you want, more of what you need, and more of what you desire.
How Not to Be a Dirty, Rotten Spammer
Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. Here’s how to get a whole lot better at it …
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