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The Digital Entrepreneur
hosted by Sean Jackson and Katy Katz

The Digital Entrepreneur

The Digital Entrepreneur is for people who want to discover smarter ways to create and sell profitable digital goods and services. Tune in weekly as Sean Jackson, Katy Katz, and a host of experts give you the strategies and insight you need to start building your digital business ... the right way.

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April 27, 2017

How to Hire the Right Contractor or Employee for Your Online Business

It can be intimidating hiring contractors or employees for your online business. But it doesn’t have to be that way if you know how to do it.

… Listen to episode

April 20, 2017

The Essential Guide to Hacking the Growth of Your Online Business

Sean Ellis and Morgan Brown from GrowthHacker.com join us for an in-depth look at how you can grow your online business.

… Listen to episode

April 13, 2017

How to Do Simple PPC Advertising for Your Online Business

PPC advertising can seem intimidating. But the truth is, it doesn’t take a lot to generate significant results … if you know what to do.

… Listen to episode

April 6, 2017

A Simple Framework for Pricing Digital Goods

Do you struggle with how to price your online products? Well, this episode will help.

… Listen to episode

March 30, 2017

How to Use Amazon Publishing to Grow Your Online Audience

The Amazon publishing ecosystem is a great way to build your online audience — if you know what to do.

… Listen to episode

March 16, 2017

What Online Entrepreneurs Need to Know about Affiliate Marketing

Running an affiliate marketing program can be tricky, especially when selling digital goods. So is it worth it?

… Listen to episode

March 9, 2017

Does Email Marketing Still Work?

Email marketing has been the bedrock of online marketing. But with so many options available, can it still perform? Listen in and find out.

… Listen to episode

March 2, 2017

Does SEO Still Matter?

Sure, getting traffic from search engines is important. But is it worth investing time in SEO to get that traffic?

… Listen to episode

February 23, 2017

Is WordPress the Right Solution for Building Your Online Business?

When it comes to creating a profitable online business, there are many options to consider. But is WordPress the right way to go?

… Listen to episode

February 16, 2017

6 Business Insights that Could Radically Increase Your Online Engagement in 2017

Are you looking for smarter ways to engage people in your online business? Then you will want to listen to this episode.

… Listen to episode

February 9, 2017

Can Customer Insights Really Drive Innovation for Your Online Business?

If you think that innovation is derived from a deep understanding of your customer, think again.

… Listen to episode

December 15, 2016

Laura Roeder on Building a Business that Supports the Lifestyle You Love

This week’s guest is a self-learner. She aspires to help people’s small businesses succeed beyond their wildest dreams by making social media marketing plain and simple to understand and implement. She is Laura Roeder, and she is a Digital Entrepreneur.

… Listen to episode

December 8, 2016

Lessons on Business and Life from the ‘Zen Master of Marketing’

This week’s guest is a visionary strategist for the digital age. She helps brands reach the next level by leveraging digital opportunities to drive meaningful results. She is Shama Hyder (aka the “Zen Master of Marketing”), and she is a Digital Entrepreneur.

… Listen to episode

December 1, 2016

Just Because You Can, Doesn’t Mean You Should (Plus Other Life Lessons from Seth Spears)

This week’s guest specializes in helping small business owners and bloggers take their businesses to the next level. He wants to assist others in creating a strategy for long-term success. He is Seth Spears, and he is a Digital Entrepreneur.

… Listen to episode

November 17, 2016

How Becoming a Digital Entrepreneur Helped Jarmar Dupas Get His Life Right

This week’s guest aspires to help you get your money right. He wants to assist others in taking back their purchasing power. He is Jarmar Dupas, and he is a Digital Entrepreneur.

… Listen to episode

November 10, 2016

Why Trusting Your Instincts Can Lead You to Your Passion

This week’s guest is obsessed. She has a burning passion for creating freedom in not only her life but also in the lives of others. She is Raubi Perilli, and she is a Digital Entrepreneur.

… Listen to episode

November 3, 2016

The Power of Not Being Stubborn

What do advanced sports analytics have to do with digital commerce? Well, everything — at least when it comes to the story of Ed Feng and his site The Power Rank.

… Listen to episode

October 27, 2016

How One Successful Digital Entrepreneur Stays Entertained by Her Business

Sarah Morgan may rub some people the wrong way with her dedication to naps, her casual approach to online interaction, and the occasional curse word in an email. But make no mistake: she’s serious, works hard, and has found a way to create a lucrative digital business that keeps her, above all, entertained.

… Listen to episode

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May 17, 2018

Stop Being Afraid and Start Building Your Business

Everyone feels fear when faced with uncertainty — especially when starting a new business. But if you have the right mindset — and framework — you will find your own success.

… Listen to episode

May 10, 2018

Crazy Creative Ideas for Content Repurposing

Are you in a creative rut? Well don’t worry, this episode is filled with great ideas to help you repurpose your content.

… Listen to episode

May 3, 2018

The Creative Way to Use Video Marketing on LinkedIn

LinkedIn is rolling out a lot of new features for marketers; including video. If you are looking for creative ways to connect on LinkedIn, then this episode will inspire you.

… Listen to episode

April 19, 2018

Is Blogging a Waste of Time?

To blog or not to blog, that is the question … we’ll debate on this episode.

… Listen to episode

April 12, 2018

The Smart Way to Grow Your Service Business Using Content Marketing

Eric Enge — founder of Stone Temple Consulting — shares his insights on using content marketing to dramatically grow a service business.

… Listen to episode

March 29, 2018

Rand Fishkin’s rise to fame…and fortune?

An intimate interview with Rand Fishkin – Founder of Moz – on the perils and positives of being a tech entrepreneur.

… Listen to episode

March 8, 2018

The Psychology Required to Successfully Grow Your Business

How you think about your business matters. And in this episode, we delve into the growth mindset you will need to succeed.

… Listen to episode

March 1, 2018

The Secret to Guest Blogging on Your Favorite Website

Guest blogging is a great way to grow your audience, if you know the right way to do it.

… Listen to episode

February 22, 2018

How to Make Money from Podcasting

Podcasting is very popular, but not everyone can make money doing it — unless you know how.

… Listen to episode

February 15, 2018

Is Facebook Marketing Dead?

Facebook made significant changes to the way marketers organically reach their customers. Does this mean free traffic from Facebook is over?

… Listen to episode

February 8, 2018

How to Build Meaningful Membership Communities

Scott Gerber, author of Superconnector, shares his insight on building — and maintaining — world-class membership communities.

… Listen to episode

February 1, 2018

What Every Online Marketer Must Know about Google Analytics

Annie Cushing (@annielytics) discusses how to avoid the most common mistakes with Google Analytics.

… Listen to episode

January 25, 2018

Is Google AMP a Waste of Time?

Google AMP represents a fundamental change to website development. But should you implement it?

… Listen to episode

January 18, 2018

The Ultimate Framework to Help You Achieve Your Goals in 2018

A smart and simple framework that will help you achieve your online goals!

… Listen to episode

December 20, 2017

The 6 Top Online Marketing Trends for 2018

In this very special year-end show, Katy and Sean cover the big changes in online marketing for 2017 and what to look for in 2018.

… Listen to episode

December 14, 2017

Why You Should Start a Digital Marketing Agency

A behind the scenes discussion on how — and why — you should create a digital marketing agency.

… Listen to episode

December 7, 2017

Does Traditional PR Really Matter Anymore?

Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing

… Listen to episode

November 30, 2017

The Current State of Search, Social, and the Open Web in 2017

An in-depth discussion on the intersection of search, social, and the open web, and how you can prepare for the future.

… Listen to episode

November 22, 2017

How to Protect Your Online Reputation When Disaster Strikes

Tony Wright from WrightIMC shares his insight and tactics for protecting your online reputation when it matters most.

… Listen to episode

November 7, 2017

Does Online Marketing Suck for Women?

A power-house round table discussion with three of the most influential women in online marketing.

… Listen to episode

October 26, 2017

Can Social Media Drive Sales, or Is It a Waste of Time?

Many online marketers are frustrated with social media as a sales driver. But if you approach it the correct way, it can have huge impact.

… Listen to episode

October 19, 2017

How (and Why) You Should Sell Your Online Business

Have you ever considered selling your online business? If so, then there is a lot to consider, and this episode gives you the details you will need to know.

… Listen to episode

October 12, 2017

The 5 Things Your Customers Actually Want to Buy

Struggling with how to sell the benefits of your online products? Then this episode will help.

… Listen to episode

September 28, 2017

The Essential Chatbot Resource for Online Entrepreneurs

Thinking about using chatbots for your online business? Then you will want to listen to this episode.

… Listen to episode

September 21, 2017

The Smart Way to Build and Grow a Profitable Podcast

An interview with Jonny Nastor and Jerod Morris, creators of The Showrunner.

… Listen to episode

September 14, 2017

How to Build and Profit from a Hyperlocal Community Site

A comprehensive review of the tactics and strategies you need to create an engaging community site.

… Listen to episode

September 7, 2017

How to Handle Negative Online Reviews

Negative reviews can have disastrous consequences for your business, unless you are prepared.

… Listen to episode

August 24, 2017

The Biggest Challenge to Running an Online Business

Online entrepreneurs must overcome many factors to succeed online. But one challenge stands out the most.

… Listen to episode

August 17, 2017

The Secret to Becoming an Online Expert

Ever wonder how all those online experts became famous? This episode reveals their secrets.

… Listen to episode

August 10, 2017

Does Your Online Business Fill Your Life with Purpose?

This episode helps you address the most important question of being an online entrepreneur – Why does it matter?

… Listen to episode

August 3, 2017

How to Deal with the Stress of Running an Online Business

Being an online entrepreneur can be stressful, but this one technique can make a huge difference.

… Listen to episode

June 1, 2017

Emerging Online Marketing Trends for 2017

A revealing look at the emerging marketing trends of 2017, and what you need to do to be prepared for them.

… Listen to episode

May 18, 2017

Should Online Entrepreneurs Write a Book?

If you have ever considered writing a book for printed publication, then you must listen to this episode.

… Listen to episode

May 11, 2017

A Different Way to Think About Your Online Competition

Every online business faces competition for its product or service. But competition does not have to be a bad thing, if you look at it the right way.

… Listen to episode

May 4, 2017

How to Recruit the Best Talent for Your Online Business

Finding the right people to join your growing online business is not easy. But, with a little effort, you can create a compelling offer that does not require you to spend a lot.

… Listen to episode

April 27, 2017

How to Hire the Right Contractor or Employee for Your Online Business

It can be intimidating hiring contractors or employees for your online business. But it doesn’t have to be that way if you know how to do it.

… Listen to episode

April 20, 2017

The Essential Guide to Hacking the Growth of Your Online Business

Sean Ellis and Morgan Brown from GrowthHacker.com join us for an in-depth look at how you can grow your online business.

… Listen to episode

April 13, 2017

How to Do Simple PPC Advertising for Your Online Business

PPC advertising can seem intimidating. But the truth is, it doesn’t take a lot to generate significant results … if you know what to do.

… Listen to episode

April 6, 2017

A Simple Framework for Pricing Digital Goods

Do you struggle with how to price your online products? Well, this episode will help.

… Listen to episode

March 30, 2017

How to Use Amazon Publishing to Grow Your Online Audience

The Amazon publishing ecosystem is a great way to build your online audience — if you know what to do.

… Listen to episode

March 16, 2017

What Online Entrepreneurs Need to Know about Affiliate Marketing

Running an affiliate marketing program can be tricky, especially when selling digital goods. So is it worth it?

… Listen to episode

March 9, 2017

Does Email Marketing Still Work?

Email marketing has been the bedrock of online marketing. But with so many options available, can it still perform? Listen in and find out.

… Listen to episode

March 2, 2017

Does SEO Still Matter?

Sure, getting traffic from search engines is important. But is it worth investing time in SEO to get that traffic?

… Listen to episode

February 23, 2017

Is WordPress the Right Solution for Building Your Online Business?

When it comes to creating a profitable online business, there are many options to consider. But is WordPress the right way to go?

… Listen to episode

February 16, 2017

6 Business Insights that Could Radically Increase Your Online Engagement in 2017

Are you looking for smarter ways to engage people in your online business? Then you will want to listen to this episode.

… Listen to episode

February 9, 2017

Can Customer Insights Really Drive Innovation for Your Online Business?

If you think that innovation is derived from a deep understanding of your customer, think again.

… Listen to episode

December 15, 2016

Laura Roeder on Building a Business that Supports the Lifestyle You Love

This week’s guest is a self-learner. She aspires to help people’s small businesses succeed beyond their wildest dreams by making social media marketing plain and simple to understand and implement. She is Laura Roeder, and she is a Digital Entrepreneur.

… Listen to episode

December 8, 2016

Lessons on Business and Life from the ‘Zen Master of Marketing’

This week’s guest is a visionary strategist for the digital age. She helps brands reach the next level by leveraging digital opportunities to drive meaningful results. She is Shama Hyder (aka the “Zen Master of Marketing”), and she is a Digital Entrepreneur.

… Listen to episode

December 1, 2016

Just Because You Can, Doesn’t Mean You Should (Plus Other Life Lessons from Seth Spears)

This week’s guest specializes in helping small business owners and bloggers take their businesses to the next level. He wants to assist others in creating a strategy for long-term success. He is Seth Spears, and he is a Digital Entrepreneur.

… Listen to episode

November 17, 2016

How Becoming a Digital Entrepreneur Helped Jarmar Dupas Get His Life Right

This week’s guest aspires to help you get your money right. He wants to assist others in taking back their purchasing power. He is Jarmar Dupas, and he is a Digital Entrepreneur.

… Listen to episode

November 10, 2016

Why Trusting Your Instincts Can Lead You to Your Passion

This week’s guest is obsessed. She has a burning passion for creating freedom in not only her life but also in the lives of others. She is Raubi Perilli, and she is a Digital Entrepreneur.

… Listen to episode

November 3, 2016

The Power of Not Being Stubborn

What do advanced sports analytics have to do with digital commerce? Well, everything — at least when it comes to the story of Ed Feng and his site The Power Rank.

… Listen to episode

October 27, 2016

How One Successful Digital Entrepreneur Stays Entertained by Her Business

Sarah Morgan may rub some people the wrong way with her dedication to naps, her casual approach to online interaction, and the occasional curse word in an email. But make no mistake: she’s serious, works hard, and has found a way to create a lucrative digital business that keeps her, above all, entertained.

… Listen to episode

October 20, 2016

How to Create Impact That Endures (Instead of Ending Up in a Landfill)

This week’s guest on The Digital Entrepreneur remains wholeheartedly enthusiastic about captaining her own ship … even if, in her words, it’s a “rowboat” compared to the larger vessel for which she is an Executive VP. She’s spent the better part of this decade teaching savvy business owners how to boost their marketing skills, and in this episode she discusses some lessons she has learned along the way.

… Listen to episode

October 13, 2016

How Will Falconer Stopped Trading Dollars for Hours and Found His Calling

This week’s guest on The Digital Entrepreneur is all about vitality. His focus is educating dog owners on natural practices that prevent pet illness effectively and sensibly. He helps people who want the best for their animals.

… Listen to episode

October 6, 2016

Are One-on-One Connections the Key to Jumpstarting Your Online Business?

This week’s guest on The Digital Entrepreneur is focused. Her focus is on creating a one-on-one relationship with every one of her customers. How? She’s doing so by utilizing Twitter to personally connect with her target customers. And those connections have driven the growth of her online business.

… Listen to episode

September 29, 2016

How Jay Baer is Navigating New Waters With His Latest Digital Product

This week’s guest on The Digital Entrepreneur wants to hug you … even if you hate him! 😉 He founded one of the world’s most popular online resources for marketers and business owners, hosts one of the world’s most influential social media and marketing podcasts, and is the author of several exceptional books. He is … Jay Baer

… Listen to episode

September 22, 2016

The Upside of Setting Outrageous Goals

This week’s guest on The Digital Entrepreneur is determined. His goal is to help five billion people with their efforts to grow a business. How?

… Listen to episode

September 15, 2016

Sean McCabe’s Tried-and-True Techniques for Getting More Meaningful Work Done

This week’s guest on The Digital Entrepreneur is motivated. And he’s not just motivated to achieve his own goals, he’s motivated to help others achieve theirs as well. He’s uncovered two big secrets to getting more of the right things done. One is putting his back up against the wall. The other takes place every night …

… Listen to episode

July 28, 2016

Why You Should Build a Business That Shines a Light on Your Talents

The freedom of digital entrepreneurship means something different to all of us. For Andrea Vahl, it has meant the freedom to be unafraid of being different, and build a business that shines a light on her talents. And she loves helping other people do the same.

… Listen to episode

July 21, 2016

How to Market Like a Magnet and Build Your Personal Brand

What are you trying to chase down right now in your business? This is a question my guest on this week’s episode asks himself constantly. And he’s here to share some wisdom that will help you chase your it down faster and better.

… Listen to episode

July 14, 2016

The Two Biggest Keys to Consistently Doing Work That Matters

This week, we talk to a man who describes himself as “unable since birth to settle for how things should be.” He’s a proud dad, a husband, and an online entrepreneur who loves creating, marketing, and selling cool things online. And he’s learned that simplicity and depth are the keys to consistently working on what matters so you can make the impact you desire.

… Listen to episode

July 7, 2016

How Joanna Penn Designed the Lifestyle (and Career) of Her Dreams

Joanna Penn was a self-proclaimed “cubicle slave” who had a nagging feeling that she “should” be happy with her life, even though she wasn’t. So many digital entrepreneurs face similar feelings on their path to freedom. How did Joanna get from there to where she is now as a very successful, bestselling author entrepreneur? In this episode, Joanna shares her digital entrepreneur origin story.

… Listen to episode

June 30, 2016

Is Your Email Marketing Leaving Money on the Table?

It’s not enough to just be doing content and email marketing anymore. Those are merely the prerequisites to join the game.

… Listen to episode

June 23, 2016

3 Simple Hacks for Better Copy and More Conversions in Less Time

Joanna Wiebe of Copy Hackers joins us this week on The Digital Entrepreneur to offer up a handful of simple copywriting hacks that work especially well for digital products.

… Listen to episode

June 16, 2016

Practical Advice on Turning the Challenges of Building Membership Communities Into Opportunities

Are you thinking of launching a membership site built around education? Do you already have one, and are looking for ways to take it to the next level? If you answered Yes to either question, then this episode will be for you.

… Listen to episode

June 9, 2016

Brian Clark is Doing … What?

This may come as a shock, but Brian Clark is going to start publishing articles on a site other than the ones he owns. Find out where, his reasoning, and why this isn’t what you think it is.

… Listen to episode

June 2, 2016

Sonia Simone’s Secret to Starting the 1,000-Piece Jigsaw Puzzle of Building a Successful Business

What is the biggest difference between a perpetually aspiring digital entrepreneur, who has all the ideas in the world … and a successful digital entrepreneur, who actually goes out and gets things done?

… Listen to episode

May 26, 2016

Does Your Social Media Strategy Need a Mindset Shift?

It might be time to adjust how you’re approaching your social media strategy — especially if your approach is focused solely on top-of-the-funnel activities like building awareness.

… Listen to episode

May 19, 2016

Brian Clark’s Lessons From a Decade of Developing Successful WordPress Products

On this week’s episode, we expound on the topic of WordPress product development by picking Brian Clark’s brain on the topic. He’s spent the last decade developing themes, plugins, and now, of course, the Rainmaker Platform. So he has some lessons to share …

… Listen to episode

May 12, 2016

How Virtual Reality May Shape the Future of Digital Commerce

Virtual Reality (VR) has been theorized and fantasized about for decades, perhaps even longer. Many of us have considered it a part of some still-off-in-the-distance future. But what if we told you … that the future is now?

… Listen to episode

May 5, 2016

WordPress Product Development: Start with the Business Problem

Chris Lema knows plenty about creating successful digital products. He’s been doing it himself, and coaching others on the underlying process, for years. In this episode of The Digital Entrepreneur, we get some insight from Chris on the importance of starting your product development with the problem.

… Listen to episode

April 28, 2016

The Myth of Set-it-and-Forget-It Marketing

When you inject paid advertising into a content marketing strategy, the fundamentals that helped you succeed with content marketing don’t go out the window. In fact, your ad strategy and your content marketing strategy will be more similar than you think.

… Listen to episode

April 21, 2016

Making This Common Mistake Could Kill the Profitability of Your Online Course

If we’ve said it once, we’ve said it a thousand times: don’t build your online business on rented land. From the world of online course marketplaces we get yet another example illustrating why this is so important.

… Listen to episode

April 14, 2016

Why You (Still) Don’t Need a Mobile App That is Separate From Your Website

Do you need a mobile app that is separate from your website? If you’ve built an audience online, you’ve probably pondered this question a time or two. The answer (still) hasn’t changed.

… Listen to episode

April 7, 2016

5 Key Concepts to Understand About Tracking, Testing, and Making Decisions

This is the fifth episode in our 5-part series on the essential elements of the modern marketing website. In it, we dive into the importance of testing and tracking when it comes to making the best decisions about the future of your digital business.

… Listen to episode

March 31, 2016

5 Compelling Reasons Why You Should Use Free Online Courses as Lead Magnets

This is the fourth episode in our ongoing series on the essential elements of the modern marketing website. Today we take the next step after access, and break it down by using free online courses as the perfect lead magnet for digital entrepreneurs.

… Listen to episode

March 24, 2016

A Rainmaker Case Study on Using the Access Approach to Drive Business Results

Robert Bruce and Chris Garrett join Jerod Morris on this week’s episode to discuss some real-life examples of what we discussed on last week’s episode.

… Listen to episode

March 10, 2016

How Adaptive Websites Deliver an Exceptional Experience While Accelerating Profit

When your website delivers the right piece of content at the right time to the right person — and in the right format — you create experiences that pull people in and increase your chances of compelling registrations and driving sales.

… Listen to episode

March 3, 2016

How Email (Still) Creates the Profit Engine of Your Digital Business

Today, we begin our five-episode series breaking down the elements of the modern marketing website. We begin with an element that remains incredibly powerful, despite still getting overlooked far more than it should.

… Listen to episode

February 25, 2016

Secrets of a Six-Figure Online Course Builder

Danny Margulies went from “wantrepreneur” to digital entrepreneur. First, he taught himself how to succeed as a freelancer. Then, he turned those lessons into a basic online course that taught others how to succeed as well. In January of 2016, his online course generated over $25,000 in revenue. (And that’s not even the best month he’s had.)

… Listen to episode

February 18, 2016

The 5 Elements of the Modern Marketing Website

What are the essential elements that a website must have to create a user experience that leads to successful digital commerce? We introduce them in this week’s episode.

… Listen to episode

February 11, 2016

Who Is a Digital Entrepreneur?

Are all entrepreneurs really digital entrepreneurs? A recent research paper posted this idea. We decided it would be the perfect jumping off point for the newest show on Rainmaker.FM: The Digital Entrepreneur.

… Listen to episode

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