2014 was a pivotal year for Copyblogger Media.
The Digital Entrepreneur
The Digital Entrepreneur is for people who want to discover smarter ways to create and sell profitable digital goods and services. Tune in weekly as Sean Jackson, Katy Katz, and a host of experts give you the strategies and insight you need to start building your digital business ... the right way.
Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.
Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. In fact, Hyatt has been involved in the traditional publishing business his entire working life.
It’s the ultimate Internet dream: create something once that sells over and over again, even while you sleep. And what better product than information itself?
Turns out, it’s not that easy for the idle dreamer. And often, Internet entrepreneurs work 16-hour days in order to “make money while they sleep.”
The good news is that the dream has shifted. Instead of hucksters offering “no work Internet cash machine” models to gullible business opportunity types, the concept of an “online business” has become a viable thing that experienced professionals and committed entrepreneurs explore and attain as part of the legitimate business world.
David Siteman Garland discovered this for himself thanks to his popular podcast, The Rise to the Top. He was constantly asked by his audience for the secret to creating a popular and profitable show, and David’s answer was always the same — it’s the art of the interview. So he created a course on the topic, and the rest (including his podcast!) is history.
In 2008, Pat Flynn was happily employed by an architectural firm. And then, like a lot of people in 2008, just like that … out of a job.
It was the best thing that ever happened to him.
Since that point, Pat has built a business that supports his family through blogging and podcasting. And he’s just getting started.
Rather than some “Master of the Universe” type, Pat shares with you that (like most of us in this industry) he was initially scared and winging it. But it wasn’t long until he had the confidence to take the next step, and then the next … all by simply putting in the work and being consistent.
Listen in to Pat’s story and the specific steps he took to go from broke and unknown to running his own new media business. This was my first conversation with Pat, and I was impressed by not only his knowledge and business savvy, but how genuine he is.
You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it.
In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who can’t help but add just one more project to his portfolio.
I asked Jay to be the first in a series of Rainmaker.FM interviews that illuminate the path of content marketing into the future. You’ll notice some common themes that turn up time and again among those who have already successfully built audiences, and Mr. Baer sets the stage perfectly.
It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation.
You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others.
Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy:
Before you get down to business online, you need to find the topic(s) and market(s) that can support that business.
And, after answering your questions on digital sharecropping and content curation, that’s exactly what Brian and I get into on this week’s episode of Rainmaker FM.
Listen in and check out the seven-part process for finding the topic market that can fuel your online business …
After answering a couple of your questions (leave yours in the comments below), Brian Clark and I talk about the big picture of digital commerce.
Many of us are now familiar with platforms like Udemy and Skillshare, but in 2007 Copyblogger launched it’s first product, one that was aimed directly at the myth that people wouldn’t pay for digital content.
A lot has happened in those seven years, and a lot of businesses have moved (and been born) online.
What does this mean for you?
Once again, Robert and I are stripping it down for a behind the scenes episode.
The public launch of the Rainmaker Platform is behind us, and the results outdid our expectations. If you’re on board, welcome, and thanks!
We’ve only just scratched the surface of what we’ll teach you to do with Rainmaker. Membership sites with a variety of business models have permeated the Internet business scene since the beginning, and that’s only intensifying as online advertising continues to underwhelm.
Plus, we ask for your feedback on the last two episodes of the podcast in order to craft our go-forward format choices. And finally, we announce how a punk rock legend will become a part of the mix in 2015.
You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.
It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us.
You can try chasing trends by being a “me too” marketer. The legendary players, however, come not from chasing what’s happening, but by running in a different direction.
Author and entrepreneur Sally Hogshead has committed her career to helping people discover their winning difference. And a content-driven approach to communicating that difference is amazingly powerful – because it makes you fascinating to follow — to the right crowd, that is.
This new installment of New Rainmaker takes you on a journey with Sally as she outlines what it takes to develop a fascinating and unique position in your market. The answer might surprise you.
Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer.
Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.
Three days after the initial treatment, the man was out of bed and joking with his nurses. As treatment continued, his tumors shrunk by half.
Ten days later, he was discharged from the hospital … the cancer was gone.
That’s pretty amazing in itself. The more amazing thing is that Krebiozen didn’t actually work.
In this episode of New Rainmaker we look into the unstoppable power of belief, and what it means for doing business in the 21st century.
Stay tuned …
What do the actors Laurence Fishburne and Alec Guinness have in common?
Aside from being very good — and very successful — at what they do, they’ve both played a very particular kind of role in their careers. You might know them better as Morpheus and Obi Wan Kenobi, respectively.
These are roles that strike at the very heart of our desire for adventure and change.
They also happen to strike at the heart of what makes a business truly great and profitable.
In this episode of New Rainmaker we follow an ancient thread that began thousands of years ago, but has critical relevance to how you can build your audience — and your business — today.
Stay tuned …
Well, we missed last week, but for good reason, as you’ll hear in this episode.
Despite that small setback, we’ve got a lot to report to you about the progress of this site and what it might mean for your own business goals.
Which brings us back to one of the main reasons we’re doing all of this … to teach you everything we learn as we execute the development of this platform in real time.
Stick around …
There is nothing new under the sun. What was old, is new again. It’s all been said and done before …
Those adages are true in your university philosophy class, and just as true when it comes to your media strategy.
If you’re working too hard trying to keep up with every new tactic and technology and social network that bubbles up online … and wondering what the essential asset is in building an audience, then this episode of New Rainmaker is for you.
We’ve been talking about “media not marketing” in this broadcast quite a bit … but what does that actually mean, what can it look like?
As you’ll hear in this episode, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
But can this approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records.
Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to independence, respect, and success in media and entertainment.
Then, in the course of less than twenty years, the Internet obliterated those power structures, leaving creators of all kinds — for better or worse — holding their futures in their own hands.
That game has not only changed, there’s now an entirely new and different game …
It’s time to pull back the curtain for just a few minutes and talk about what we’ve learned (so far) from producing New Rainmaker.
We’re only three episodes in, but this is something we want to do periodically throughout the run of the broadcast, starting right now.
Stay tuned as Brian Clark and I take you behind the scenes of the early days of this particular media brand and then talk a bit about where it all might be going.
Facebook made significant changes to the way marketers organically reach their customers. Does this mean free traffic from Facebook is over?
Scott Gerber, author of Superconnector, shares his insight on building — and maintaining — world-class membership communities.
Annie Cushing (@annielytics) discusses how to avoid the most common mistakes with Google Analytics.
Google AMP represents a fundamental change to website development. But should you implement it?
A smart and simple framework that will help you achieve your online goals!
In this very special year-end show, Katy and Sean cover the big changes in online marketing for 2017 and what to look for in 2018.
A behind the scenes discussion on how — and why — you should create a digital marketing agency.
Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing
An in-depth discussion on the intersection of search, social, and the open web, and how you can prepare for the future.
Tony Wright from WrightIMC shares his insight and tactics for protecting your online reputation when it matters most.
A power-house round table discussion with three of the most influential women in online marketing.
Many online marketers are frustrated with social media as a sales driver. But if you approach it the correct way, it can have huge impact.
Have you ever considered selling your online business? If so, then there is a lot to consider, and this episode gives you the details you will need to know.
Struggling with how to sell the benefits of your online products? Then this episode will help.
Thinking about using chatbots for your online business? Then you will want to listen to this episode.
An interview with Jonny Nastor and Jerod Morris, creators of The Showrunner.
A comprehensive review of the tactics and strategies you need to create an engaging community site.
Negative reviews can have disastrous consequences for your business, unless you are prepared.
Online entrepreneurs must overcome many factors to succeed online. But one challenge stands out the most.
Ever wonder how all those online experts became famous? This episode reveals their secrets.
This episode helps you address the most important question of being an online entrepreneur – Why does it matter?
Being an online entrepreneur can be stressful, but this one technique can make a huge difference.
A revealing look at the emerging marketing trends of 2017, and what you need to do to be prepared for them.
If you have ever considered writing a book for printed publication, then you must listen to this episode.
Every online business faces competition for its product or service. But competition does not have to be a bad thing, if you look at it the right way.
Finding the right people to join your growing online business is not easy. But, with a little effort, you can create a compelling offer that does not require you to spend a lot.
It can be intimidating hiring contractors or employees for your online business. But it doesn’t have to be that way if you know how to do it.
Sean Ellis and Morgan Brown from GrowthHacker.com join us for an in-depth look at how you can grow your online business.
PPC advertising can seem intimidating. But the truth is, it doesn’t take a lot to generate significant results … if you know what to do.
Do you struggle with how to price your online products? Well, this episode will help.
The Amazon publishing ecosystem is a great way to build your online audience — if you know what to do.
Running an affiliate marketing program can be tricky, especially when selling digital goods. So is it worth it?
Email marketing has been the bedrock of online marketing. But with so many options available, can it still perform? Listen in and find out.
Sure, getting traffic from search engines is important. But is it worth investing time in SEO to get that traffic?
When it comes to creating a profitable online business, there are many options to consider. But is WordPress the right way to go?
Are you looking for smarter ways to engage people in your online business? Then you will want to listen to this episode.
If you think that innovation is derived from a deep understanding of your customer, think again.
This week’s guest is a self-learner. She aspires to help people’s small businesses succeed beyond their wildest dreams by making social media marketing plain and simple to understand and implement. She is Laura Roeder, and she is a Digital Entrepreneur.
This week’s guest is a visionary strategist for the digital age. She helps brands reach the next level by leveraging digital opportunities to drive meaningful results. She is Shama Hyder (aka the “Zen Master of Marketing”), and she is a Digital Entrepreneur.
This week’s guest specializes in helping small business owners and bloggers take their businesses to the next level. He wants to assist others in creating a strategy for long-term success. He is Seth Spears, and he is a Digital Entrepreneur.
This week’s guest aspires to help you get your money right. He wants to assist others in taking back their purchasing power. He is Jarmar Dupas, and he is a Digital Entrepreneur.
This week’s guest is obsessed. She has a burning passion for creating freedom in not only her life but also in the lives of others. She is Raubi Perilli, and she is a Digital Entrepreneur.
What do advanced sports analytics have to do with digital commerce? Well, everything — at least when it comes to the story of Ed Feng and his site The Power Rank.
Sarah Morgan may rub some people the wrong way with her dedication to naps, her casual approach to online interaction, and the occasional curse word in an email. But make no mistake: she’s serious, works hard, and has found a way to create a lucrative digital business that keeps her, above all, entertained.
This week’s guest on The Digital Entrepreneur remains wholeheartedly enthusiastic about captaining her own ship … even if, in her words, it’s a “rowboat” compared to the larger vessel for which she is an Executive VP. She’s spent the better part of this decade teaching savvy business owners how to boost their marketing skills, and in this episode she discusses some lessons she has learned along the way.
This week’s guest on The Digital Entrepreneur is all about vitality. His focus is educating dog owners on natural practices that prevent pet illness effectively and sensibly. He helps people who want the best for their animals.
This week’s guest on The Digital Entrepreneur is focused. Her focus is on creating a one-on-one relationship with every one of her customers. How? She’s doing so by utilizing Twitter to personally connect with her target customers. And those connections have driven the growth of her online business.
This week’s guest on The Digital Entrepreneur wants to hug you … even if you hate him! 😉 He founded one of the world’s most popular online resources for marketers and business owners, hosts one of the world’s most influential social media and marketing podcasts, and is the author of several exceptional books. He is … Jay Baer
This week’s guest on The Digital Entrepreneur is determined. His goal is to help five billion people with their efforts to grow a business. How?
This week’s guest on The Digital Entrepreneur is motivated. And he’s not just motivated to achieve his own goals, he’s motivated to help others achieve theirs as well. He’s uncovered two big secrets to getting more of the right things done. One is putting his back up against the wall. The other takes place every night …
The freedom of digital entrepreneurship means something different to all of us. For Andrea Vahl, it has meant the freedom to be unafraid of being different, and build a business that shines a light on her talents. And she loves helping other people do the same.
What are you trying to chase down right now in your business? This is a question my guest on this week’s episode asks himself constantly. And he’s here to share some wisdom that will help you chase your it down faster and better.
This week, we talk to a man who describes himself as “unable since birth to settle for how things should be.” He’s a proud dad, a husband, and an online entrepreneur who loves creating, marketing, and selling cool things online. And he’s learned that simplicity and depth are the keys to consistently working on what matters so you can make the impact you desire.
Joanna Penn was a self-proclaimed “cubicle slave” who had a nagging feeling that she “should” be happy with her life, even though she wasn’t. So many digital entrepreneurs face similar feelings on their path to freedom. How did Joanna get from there to where she is now as a very successful, bestselling author entrepreneur? In this episode, Joanna shares her digital entrepreneur origin story.
It’s not enough to just be doing content and email marketing anymore. Those are merely the prerequisites to join the game.
Joanna Wiebe of Copy Hackers joins us this week on The Digital Entrepreneur to offer up a handful of simple copywriting hacks that work especially well for digital products.
Are you thinking of launching a membership site built around education? Do you already have one, and are looking for ways to take it to the next level? If you answered Yes to either question, then this episode will be for you.
This may come as a shock, but Brian Clark is going to start publishing articles on a site other than the ones he owns. Find out where, his reasoning, and why this isn’t what you think it is.
What is the biggest difference between a perpetually aspiring digital entrepreneur, who has all the ideas in the world … and a successful digital entrepreneur, who actually goes out and gets things done?
It might be time to adjust how you’re approaching your social media strategy — especially if your approach is focused solely on top-of-the-funnel activities like building awareness.
On this week’s episode, we expound on the topic of WordPress product development by picking Brian Clark’s brain on the topic. He’s spent the last decade developing themes, plugins, and now, of course, the Rainmaker Platform. So he has some lessons to share …
Virtual Reality (VR) has been theorized and fantasized about for decades, perhaps even longer. Many of us have considered it a part of some still-off-in-the-distance future. But what if we told you … that the future is now?
Chris Lema knows plenty about creating successful digital products. He’s been doing it himself, and coaching others on the underlying process, for years. In this episode of The Digital Entrepreneur, we get some insight from Chris on the importance of starting your product development with the problem.
When you inject paid advertising into a content marketing strategy, the fundamentals that helped you succeed with content marketing don’t go out the window. In fact, your ad strategy and your content marketing strategy will be more similar than you think.
If we’ve said it once, we’ve said it a thousand times: don’t build your online business on rented land. From the world of online course marketplaces we get yet another example illustrating why this is so important.
Do you need a mobile app that is separate from your website? If you’ve built an audience online, you’ve probably pondered this question a time or two. The answer (still) hasn’t changed.
This is the fifth episode in our 5-part series on the essential elements of the modern marketing website. In it, we dive into the importance of testing and tracking when it comes to making the best decisions about the future of your digital business.
This is the fourth episode in our ongoing series on the essential elements of the modern marketing website. Today we take the next step after access, and break it down by using free online courses as the perfect lead magnet for digital entrepreneurs.
When your website delivers the right piece of content at the right time to the right person — and in the right format — you create experiences that pull people in and increase your chances of compelling registrations and driving sales.
Today, we begin our five-episode series breaking down the elements of the modern marketing website. We begin with an element that remains incredibly powerful, despite still getting overlooked far more than it should.
Danny Margulies went from “wantrepreneur” to digital entrepreneur. First, he taught himself how to succeed as a freelancer. Then, he turned those lessons into a basic online course that taught others how to succeed as well. In January of 2016, his online course generated over $25,000 in revenue. (And that’s not even the best month he’s had.)
What are the essential elements that a website must have to create a user experience that leads to successful digital commerce? We introduce them in this week’s episode.
Are all entrepreneurs really digital entrepreneurs? A recent research paper posted this idea. We decided it would be the perfect jumping off point for the newest show on Rainmaker.FM: The Digital Entrepreneur.
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