Search and Social
Hosted by Loren Baker, Founder of Foundation Digital and Search Engine Journal, Search and Social delivers the latest insight on SEO, and how to deploy that knowledge in the real world. Get what you need to know about search, and get going.
Read more: How to Make Friends With Bloggers and Journalists to Gain Influence
The art of the PR pitch and building relationships with influential bloggers with special guest John Rampton. John writes for Inc, Forbes, and TechCrunch (amongst other sites) and took the time to discuss the pitches he gets, which ones work and which don’t. The two also talk a bit about entrepreneurship — John just launched…
Read more: Content Marketing Means Much More to SEO Than Link Building
In this Episode of Search & Deploy, Loren discusses the importance of SEO in content marketing and how true content marketing potential is only unlocked when the various digital marketing stakeholders combine forces to build the best content out there.
Read more: Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing
Loren & Dennis discuss content for marketplaces, the power of community & audience, and how that content helps attract links and interaction around ecommerce sites.
Read more: Why Capturing Ideas Is Essential to Your Content Strategy and Organic Search
In this episode of Search & Deploy, Loren discusses the concept of continuously capturing content and making sure that it is documented via audio, video, and the written word so it won’t get lost.
Read more: The Truth Behind “Doorway Pages” and Why They Matter for SEO, with Duane Forrester of Bing.com
Last week, the Webmaster Central team at Google announced that they will be rolling out an algorithmic change that addresses “Doorway Pages.” Huh?
Read more: The Business of Local (and Localized) Search
Google rankings are dynamic and ever-changing, especially when searches are made by different people in different locations.