JEROD MORRIS AND JON NASTOR
The Showrunner is a weekly podcast about podcasting hosted by veteran podcasters Jerod Morris and Jon Nastor. They provide actionable advice mixed with doses of inspiration to help podcasters take their shows from good to great.
Read more: No. 097 Are You Doing Enough with Your Best Ideas?
Your audience does not need your ideas. It’s true. What your audience needs — in fact, all that your audience needs — are your best ideas. And you should invest more time distributing these premium ideas further and wider. You shouldn’t simply hit “publish” and then run to the next idea. This way you can…
Read more: No. 096 What Got You Here Won’t Get You There
You took the plunge and started a podcast. You chose your format, picked a name for your show, artwork, theme music, everything. And unlike the many, many podcasters who don’t continue, you’ve published your 50th episode. Congrats! Now, you have to change what you do. Today’s episode is based on a book titled What Got…
Read more: No. 095 5 Steps to Hosting Successful Live Online Events
We have a special guest on this week’s episode of The Showrunner: David Bain from Digital Marketing Radio. He provides us with five steps that will help you evolve from podcasting to hosting successful live online events. David is very knowledgeable and experienced, and you’ll find his insight valuable. By the way: this episode was…
Read more: No. 094 Sponsorships or Affiliate Marketing: Which Is Better for Your Podcast?
One of the four key elements of a remarkable podcast is monetization. We’ve talked about indirect vs. direct monetization, but today we are going to talk about the pros and cons of two types of direct podcast monetization: sponsorships vs. affiliate marketing. As we weigh them both, remember that it does not need to be…
Read more: No. 093 How to Learn (and Teach) Better
In this episode of The Showrunner, we’re going to discuss three big ideas about learning that come straight from Peter C. Brown, the lead author of the Make it Stick: The Science of Successful Learning. The three big ideas are: Why learning is more about pulling information out than putting it in Why difficulty is…
Read more: No. 092 The ‘Create Anything’ Framework
We can all agree that producing useful content on a consistent basis is key to building an audience and platform. When we produce content on a consistent basis, we elevate our authority in the eyes of Google, our clients, and our peers. But … Producing useful and valuable content on a consistent basis takes having…