Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing. Those that wait are giving competitors that don’t a leg up.
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Scott Ellis
Scott EllisTechnology Translated
Technology Translated is a weekly show delivering technology insights for your business. Scott Ellis and special guests provide practical tech tips in terms non-techies can understand, to remove fear of the unknown and give you an unfair advantage.
Digital Asset Ownership: Are You Making This Single Catastrophic Mistake?
Over 15 years I’ve built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake I have observed across that time. And a lot of you are still doing it.
How to Protect Your Customers by Understanding PCI Compliance for Credit Card Security
Qualified Security Assessor Sean Mathena gives us the inside scoop on PCI (Payment Card Industries) compliance and the rules you need to understand when accepting credit cards in your business, online or offline.
How to Pick the Right Hosting Company for Your Website
Website hosting seems like such an easy decision. But not all hosting is created equal. In this episode we’re going to teach you what you need to know so you can make a better hosting decision for your business.
Protecting Your Digital Business: A Primer on Small Business and The Law
Litigation isn’t something any of us want to think about, but having to put a plan together when the time comes isn’t an option. Here’s a short primer on handling electronic records, like email, so we can be prepared …
Giovanni Gallucci on Images as Content and Understanding Usage Rights
Giovanni is one of the most generous people I know when it comes to sharing his knowledge, and he’s been teaching about image usage and optimization since 2008.
Introducing Technology Translated: A Tech Podcast for Non-Techies
Welcome to “Episode Zero” of Technology Translated. This one’s all about what we’ll be talking about, who this show is for, and what you can expect.
How To Use Split-Testing To Move Your Customer To Action
Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act.
Why Now is the Time to Get Started with VR (and What it Means for Marketers)
VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started?
How to Use Technology to Enhance the Offline Customer Experience
Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we’re going to see how Denver based Spruce is doing it right.
How To Extend The Reach Of Your Content Using LinkedIn, with Sean Jackson
LinkedIn may well be the most overlooked and underrated social network. There are a lot of great ways to get more out of the network than most people realize … and we’re here to help you find out how.
Behind the Scenes of Copyblogger’s Editorial Workflow, with Pamela WilsonFeatured
Whether you’re a one person blog or site with full staff, having an editoral process is critical to your success. There’s no one-size-fits-all approach to developing your editorial process. But developing one that fits your business will lower your stress level, ensure consistency, and allow you to focus on other things.
Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company
It’s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset.
Two Ways to Turn Facebook Fans Into Paying Customers
Since 2007 Jon Loomer has been using Facebook for business. And despite the ever changing landscape, has continued to thrive by marketing on the platform. Jon is now one of the leading Facebook marketing experts, and in this episode, it’ll become clear why.
The Mobile First Philosophy (and How To Start Building Your Own Mobile Strategy)
Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing. Those that wait are giving competitors that don’t a leg up.
Digital Asset Ownership: Are You Making This Single Catastrophic Mistake?
Over 15 years I’ve built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake I have observed across that time. And a lot of you are still doing it.
How to Pick the Right Hosting Company for Your Website
Website hosting seems like such an easy decision. But not all hosting is created equal. In this episode we’re going to teach you what you need to know so you can make a better hosting decision for your business.
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