Brian Clark on Write With Impact
This week on Elsewhere, Brian Clark sits down with Glenn Leibowitz on Write With Impact to share his story about quitting corporate life, which ultimately led to building a multi-million dollar software company.
In this 50-minute episode, Brian and Glenn discuss:
- Why writers have an advantage because they can turn their work into intellectual property that they can then sell
- Why entrepreneurs should learn about the craft of copywriting so they can better understand how to communicate with their customers — and why they should still hire experienced writers like us to help them create great content
- Why podcasting is just beginning; why it’s an effective and low-cost way to build your audience; and why now is the best time to start