Privacy and Permission in the Wake of Cambridge Analytica

Sonia Simone on April 23, 2018

Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons.

Even as Facebook tries to dodge legislation about what it does with user data, marketers have a choice. We can try to do whatever we can get away with, or we can commit to a more respectful code of conduct.

In this 23-minute episode, I talk about:

  • Why segmentation and automation shouldn’t be synonymous with privacy violation
  • What the GDPR suggests about the future of consumer privacy online
  • Segmentation by interest and behavior, vs. demographics
  • Earning permission by offering genuine value
  • Letting people know — in clear language — what our intentions are

The Show Notes