We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together. And whether you call it blogging or not, text remains a cornerstone of the online content mix.
Digital + Recurring Revenue = Win. Easier said than done, right?
Many dream of starting a profitable online business. And that dream is more attainable and legitimate than ever.
The need (and desire) for on-demand education has intensified, and will only continue into the future. But can you really make a living from it?
There’s a huge shift happening in the world of on-demand online education. It’s commercial enterprises and savvy small businesses that are filling the demand for courses and lessons, rather than the typical institutions of learning.
Here’s the too long, didn’t listen version …
The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people.
Recent research shows that the human brain can detect confidence in your voice in 0.2 seconds — faster than the blink of an eye. And it’s confidence that influences the listener to give you attention and perceive authority.
It’s the new thing: 1. Start a podcast. 2. Attract an audience. 3. ??? 4. Profit!
The online education industry will rake in 107 billion in 2015. And with the sale of Lynda.com to LinkedIn for $1.5 billion, the commercial sector is leading and pulling away from traditional institutions in the “just in time” education market.
One day we’ll look back at this period in history as the big swindle known as social media marketing. But on the upside, we’ll also view these times as the point where companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience.
The world of marketing is being turned on its head. Instead of messaging that promises an experience, effective marketing must itself begin the experience.
What can digital media producers learn from “old” media and the people who’ve been creating it for decades? Almost everything.
In previous episodes, we’ve discussed the “why” of starting a podcast (or podcast network). In this one, we talk about the “how.”
Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in the first place.
Back in 2005, I came up with the idea for Copyblogger, a site that taught people how to create text content and copy to sell products and services. Right … everyone knows that.
I vividly remember the first time I heard Black Flag. It was in a kid named Mike Goodman’s bedroom, and the record was called Damaged.
What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative?
This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).