The online education industry will rake in 107 billion in 2015. And with the sale of Lynda.com to LinkedIn for $1.5 billion, the commercial sector is leading and pulling away from traditional institutions in the “just in time” education market.
One day we’ll look back at this period in history as the big swindle known as social media marketing. But on the upside, we’ll also view these times as the point where companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience.
The world of marketing is being turned on its head. Instead of messaging that promises an experience, effective marketing must itself begin the experience.
What can digital media producers learn from “old” media and the people who’ve been creating it for decades? Almost everything.
In previous episodes, we’ve discussed the “why” of starting a podcast (or podcast network). In this one, we talk about the “how.”
Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in the first place.
Back in 2005, I came up with the idea for Copyblogger, a site that taught people how to create text content and copy to sell products and services. Right … everyone knows that.
I vividly remember the first time I heard Black Flag. It was in a kid named Mike Goodman’s bedroom, and the record was called Damaged.
What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative?
This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).
The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain
Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014.
2014 was a pivotal year for Copyblogger Media.
Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.
Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. In fact, Hyatt has been involved in the traditional publishing business his entire working life.
It’s the ultimate Internet dream: create something once that sells over and over again, even while you sleep. And what better product than information itself?
Turns out, it’s not that easy for the idle dreamer. And often, Internet entrepreneurs work 16-hour days in order to “make money while they sleep.”
The good news is that the dream has shifted. Instead of hucksters offering “no work Internet cash machine” models to gullible business opportunity types, the concept of an “online business” has become a viable thing that experienced professionals and committed entrepreneurs explore and attain as part of the legitimate business world.
David Siteman Garland discovered this for himself thanks to his popular podcast, The Rise to the Top. He was constantly asked by his audience for the secret to creating a popular and profitable show, and David’s answer was always the same — it’s the art of the interview. So he created a course on the topic, and the rest (including his podcast!) is history.
In 2008, Pat Flynn was happily employed by an architectural firm. And then, like a lot of people in 2008, just like that … out of a job.
It was the best thing that ever happened to him.
Since that point, Pat has built a business that supports his family through blogging and podcasting. And he’s just getting started.
Rather than some “Master of the Universe” type, Pat shares with you that (like most of us in this industry) he was initially scared and winging it. But it wasn’t long until he had the confidence to take the next step, and then the next … all by simply putting in the work and being consistent.
Listen in to Pat’s story and the specific steps he took to go from broke and unknown to running his own new media business. This was my first conversation with Pat, and I was impressed by not only his knowledge and business savvy, but how genuine he is.