In previous episodes, we’ve discussed the “why” of starting a podcast (or podcast network). In this one, we talk about the “how.”
Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in the first place.
Back in 2005, I came up with the idea for Copyblogger, a site that taught people how to create text content and copy to sell products and services. Right … everyone knows that.
I vividly remember the first time I heard Black Flag. It was in a kid named Mike Goodman’s bedroom, and the record was called Damaged.
What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative?
This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).
The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain
Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014.
2014 was a pivotal year for Copyblogger Media.
Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.
Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. In fact, Hyatt has been involved in the traditional publishing business his entire working life.
It’s the ultimate Internet dream: create something once that sells over and over again, even while you sleep. And what better product than information itself?
Turns out, it’s not that easy for the idle dreamer. And often, Internet entrepreneurs work 16-hour days in order to “make money while they sleep.”
The good news is that the dream has shifted. Instead of hucksters offering “no work Internet cash machine” models to gullible business opportunity types, the concept of an “online business” has become a viable thing that experienced professionals and committed entrepreneurs explore and attain as part of the legitimate business world.
David Siteman Garland discovered this for himself thanks to his popular podcast, The Rise to the Top. He was constantly asked by his audience for the secret to creating a popular and profitable show, and David’s answer was always the same — it’s the art of the interview. So he created a course on the topic, and the rest (including his podcast!) is history.
In 2008, Pat Flynn was happily employed by an architectural firm. And then, like a lot of people in 2008, just like that … out of a job.
It was the best thing that ever happened to him.
Since that point, Pat has built a business that supports his family through blogging and podcasting. And he’s just getting started.
Rather than some “Master of the Universe” type, Pat shares with you that (like most of us in this industry) he was initially scared and winging it. But it wasn’t long until he had the confidence to take the next step, and then the next … all by simply putting in the work and being consistent.
Listen in to Pat’s story and the specific steps he took to go from broke and unknown to running his own new media business. This was my first conversation with Pat, and I was impressed by not only his knowledge and business savvy, but how genuine he is.
You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it.
In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who can’t help but add just one more project to his portfolio.
I asked Jay to be the first in a series of Rainmaker.FM interviews that illuminate the path of content marketing into the future. You’ll notice some common themes that turn up time and again among those who have already successfully built audiences, and Mr. Baer sets the stage perfectly.
It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation.
You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others.
Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy:
Before you get down to business online, you need to find the topic(s) and market(s) that can support that business.
And, after answering your questions on digital sharecropping and content curation, that’s exactly what Brian and I get into on this week’s episode of Rainmaker FM.
Listen in and check out the seven-part process for finding the topic market that can fuel your online business …
After answering a couple of your questions (leave yours in the comments below), Brian Clark and I talk about the big picture of digital commerce.
Many of us are now familiar with platforms like Udemy and Skillshare, but in 2007 Copyblogger launched it’s first product, one that was aimed directly at the myth that people wouldn’t pay for digital content.
A lot has happened in those seven years, and a lot of businesses have moved (and been born) online.
What does this mean for you?