The dream of building a business around digital products and services is as old as the Internet itself. Unfortunately, the early days of “digital commerce” were overpopulated with snake oil promises and “Online Cash Machine” hype.
“Storytelling” and “empathy” have become business buzzwords, which is either hilarious or sad depending on your perspective. These two words, however, are at the root of what it means to be a human being.
It’s taken a while, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears.
Last week we talked about the concept of “native commerce” as a way to create content, build an audience, and ultimately find out what people will actually buy. It’s about creating a unique experience for the right type of person, but how does that happen?
This podcast began with the mantra “media not marketing.” In other words, valuable online content does the job that marketing is supposed to do, but instead of people avoiding it, they seek it out.
Copyblogger.com started it all on this particular crazy portion of the journey. It’s constantly evolved over the years, and it’s about to take another giant step forward.
We’ve been talking a lot about the benefits of the “logged in experience” when it comes to email list building and marketing automation. There’s even more to it than that.
We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together. And whether you call it blogging or not, text remains a cornerstone of the online content mix.
Digital + Recurring Revenue = Win. Easier said than done, right?
Many dream of starting a profitable online business. And that dream is more attainable and legitimate than ever.
The need (and desire) for on-demand education has intensified, and will only continue into the future. But can you really make a living from it?
There’s a huge shift happening in the world of on-demand online education. It’s commercial enterprises and savvy small businesses that are filling the demand for courses and lessons, rather than the typical institutions of learning.
Here’s the too long, didn’t listen version …
The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people.
Recent research shows that the human brain can detect confidence in your voice in 0.2 seconds — faster than the blink of an eye. And it’s confidence that influences the listener to give you attention and perceive authority.
It’s the new thing: 1. Start a podcast. 2. Attract an audience. 3. ??? 4. Profit!
The online education industry will rake in 107 billion in 2015. And with the sale of Lynda.com to LinkedIn for $1.5 billion, the commercial sector is leading and pulling away from traditional institutions in the “just in time” education market.
One day we’ll look back at this period in history as the big swindle known as social media marketing. But on the upside, we’ll also view these times as the point where companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience.
The world of marketing is being turned on its head. Instead of messaging that promises an experience, effective marketing must itself begin the experience.