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Zero to Book
Zero to Book
hosted by Pamela Wilson and Jeff Goins

Pre-Launch Protocol: How to Position Your Book to Be a Sales Success

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Previous Episode:Get Your Book Found: How to Outsmart Amazon’s Algorithm More Episodes Next Episode:How to Get Powerful Reviews That Sell More Books

All Episodes:

November 8, 2016

The Book is Launched! Now What?

October 25, 2016

Cool-Headed Advice for Keeping It Together Just Before Your Book Launch

September 27, 2016

Give Your Book the Best Chance with a Well-Executed Launch

September 13, 2016

How to Get Powerful Reviews That Sell More Books

August 30, 2016

Pre-Launch Protocol: How to Position Your Book to Be a Sales Success

August 16, 2016

Get Your Book Found: How to Outsmart Amazon’s Algorithm

August 2, 2016

How to Add Images to Your Book with a Professional Illustrator

July 19, 2016

How to Get Your Book Printed (2 Phenomenal Options, 1 Terrible One)

July 5, 2016

What’s Driving You as an Author? How to Pinpoint Your Internal and External Goals

June 21, 2016

Name Your Book: How to Go from a Working Title to a Title that Works

June 7, 2016

A Theory of the Universe of Nonfiction Books (And the Art of Creative Theft)

May 31, 2016

The 4 Circles of Book Editing Hell (and How to Get Through Them)

May 20, 2016

Artisanal Publishing and the Hidden Power of the Beginner’s Mind

April 25, 2016

How to Push Through the Awkward Stage of Becoming an Author

April 12, 2016

Why It Takes a Village (and at Least a Couple Editors) to Get Your Book Done

April 5, 2016

Don’t Sweat the Title, Silence Your Inner Editor, and Forge Ahead with Your First Draft

March 22, 2016

How to Structure Your Writing Time (and Stay Sane While You Work on Your Book)

March 8, 2016

What Do You Want Your Reader to Shout from the Rooftops When They Finish Your Book?

March 1, 2016

How to Stir Up Reader Interest by Dishing Out Your Ideas

February 23, 2016

‘Helpful’ Feedback on your Book: Use It or Ignore It?

February 16, 2016

It’s Time for Author Math: Audience Variables, Comparative Feedback Analysis, and the Formula for Deadlines

February 9, 2016

How Research and Story Combine to Create a Transformational Journey

February 2, 2016

Does This Book Idea Float?

January 26, 2016

The Big Idea, The Panic, The Resolution

January 19, 2016

Before You Name Your Book, You Have to Have a Big Idea

January 12, 2016

To Self-Publish or Traditionally Publish? How to Answer this Essential Question …

August 30, 2016

Pre-Launch Protocol: How to Position Your Book to Be a Sales Success

Once your book is written, you’ll turn your efforts toward giving it the best possible chance to get attention, engage readers, and sell.

Launching a book happens in three stages: pre-launch; launch; and post-launch.

All three stages have an effect on the long-term sales success of your book. In this episode, Pamela and Jeff talk about best practices for each stage and how to position your book to maximize sales on launch and in the future.

One thing that helps? Getting a few well-known people to endorse your book before it launches.

In this episode Jeff Goins and Pamela Wilson discuss:

  • What “sticky statements” are, and why you need them in each chapter of your book
  • The three-part approach to book launches and how to optimize each stage
  • One surprising fact about book endorsements (that left Pamela speechless)
  • An innovative approach to beefing up opening week sales

Listen to Zero to Book below ...

Pre-Launch Protocol: How to Position Your Book to Be a Sales SuccessPamela Wilson
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The Show Notes

  • Join The Book Factory to read Pamela’s book before it’s published
  • Jeff’s book The In-Between: Embracing the Tension Between Now and the New Big Thing
  • Seth Godin’s site
  • Information about writing sticky messages
  • That’s Interesting!
  • Michael Hyatt’s author page
  • Brian Clark’s Further.net site
  • A Three Dog Life
  • Jon Acuff’s Do Over
  • Leave a rating for Zero to Book: Zero to Book on iTunes

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