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How to Leverage Sports Assets for Audience and Sponsorships

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Previous Episode:A Place for Corporate Marketers to Speak Freely More Episodes

All Episodes:

March 9, 2016

How to Leverage Sports Assets for Audience and Sponsorships

February 24, 2016

A Place for Corporate Marketers to Speak Freely

January 27, 2016

How Hollywood Markets Movies Through Digital Disruption

January 13, 2016

How Corporate Culture and Marketing are Intertwined, with Hugh MacLeod

January 6, 2016

How the 2016 Presidential Election Will Impact Brands

December 22, 2015

Digital Marketing Trends for 2016, with Peter Krasilovsky

December 16, 2015

‘Content Marketer of the Year’ Vishal Khanna on Doubling Your Sales

March 9, 2016

How to Leverage Sports Assets for Audience and Sponsorships

One the eve of the Duck Commander 500, Paul Monroe talks about his new role and challenges as the Director of Marketing for Texas Motor Speedway.

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Paul Monroe is the Director of Marketing at Texas Motor Speedway and an Adjunct Lecturer at Southern Methodist University.

He spent a decade with the Dallas Mavericks, the last seven years as Vice President of Marketing and Communications. He started his career at Feld Entertainment, handling regional marketing and sales.

In this forty minute episode, we discuss:

  • The differences in marketing NASCAR vs the NBA
  • Why NASCAR’s sponsorship model has been so successful
  • How a brand like NASCAR has evolved from endemic sponsorships to the Fortune 500
  • How to engage a new generation of fans while continuing to serve an aging and loyal fanbase
  • How the best marketing minds – like Mark Cuban, Eddie Gossage, and Kenneth Feld – keep sales at the forefront
  • Why it doesn’t matter if you have the biggest HD screen in the world (as TMS does) if you don’t fill it with the right content

Listen to The Digital CMO with Mike Orren below ...

How to Leverage Sports Assets for Audience and SponsorshipsMike Orren
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The Show Notes

  • Texas Motor Speedway
  • Paul Monroe
  • The NASCAR Way: The Business that Drives the Sport

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