How to Leverage Sports Assets for Audience and Sponsorships

One the eve of the Duck Commander 500, Paul Monroe talks about his new role and challenges as the Director of Marketing for Texas Motor Speedway.

Paul Monroe is the Director of Marketing at Texas Motor Speedway and an Adjunct Lecturer at Southern Methodist University.

He spent a decade with the Dallas Mavericks, the last seven years as Vice President of Marketing and Communications. He started his career at Feld Entertainment, handling regional marketing and sales.

In this forty minute episode, we discuss:

  • The differences in marketing NASCAR vs the NBA
  • Why NASCAR’s sponsorship model has been so successful
  • How a brand like NASCAR has evolved from endemic sponsorships to the Fortune 500
  • How to engage a new generation of fans while continuing to serve an aging and loyal fanbase
  • How the best marketing minds – like Mark Cuban, Eddie Gossage, and Kenneth Feld – keep sales at the forefront
  • Why it doesn’t matter if you have the biggest HD screen in the world (as TMS does) if you don’t fill it with the right content

The Show Notes