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The Digital CMO with Mike Orren
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How the 2016 Presidential Election Will Impact Brands

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Previous Episode:Digital Marketing Trends for 2016, with Peter Krasilovsky More Episodes Next Episode:How Corporate Culture and Marketing are Intertwined, with Hugh MacLeod

All Episodes:

March 9, 2016

How to Leverage Sports Assets for Audience and Sponsorships

February 24, 2016

A Place for Corporate Marketers to Speak Freely

January 27, 2016

How Hollywood Markets Movies Through Digital Disruption

January 13, 2016

How Corporate Culture and Marketing are Intertwined, with Hugh MacLeod

January 6, 2016

How the 2016 Presidential Election Will Impact Brands

December 22, 2015

Digital Marketing Trends for 2016, with Peter Krasilovsky

December 16, 2015

‘Content Marketer of the Year’ Vishal Khanna on Doubling Your Sales

January 6, 2016

How the 2016 Presidential Election Will Impact Brands

Vinny Minchillo could well give “The Most Interesting Man in the World” a run for his money. Here’s why …

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Vinny Minchillo, principal at Glass House Strategy, is a top Republican political advertising consultant, having led efforts for Rick Perry, Mitt Romney and George W. Bush. He is also a lawn mower racer; an award-winning novelist; a Wheel of Fortune winner and a vintage typewriter enthusiast.

Having started his career in brand marketing for the likes of Subaru and JC Penney, he has taken a candidate’s name recgonition from 17% to 85% in a single ad, introduced the world to Joel McHale, and has been called “false and foolish” by the Chinese News Agency.

In this 38-minute episode Vinny and I discuss:

  • The slow adoption of digital in politics
  • Will the 2016 elections and the Summer Olympics be a perfect storm that drives ad CPMs through the roof?
  • What brand marketers can learn from election campaigns
  • How brands can tap into the inherent voter (and consumer) frustration we’re seeing manifest in the campaigns
  • Whether brands should reference politics in social and viral marketing
  • Why no one should be surprised at the ascent of Donald Trump as an outsider candidate

Listen to The Digital CMO with Mike Orren below ...

How the 2016 Presidential Election Will Impact BrandsMike Orren
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The Show Notes

  • Glass House Strategy
  • Vinny on Twitter
  • Spare Me, a novel by Vinnie Minchillo
  • Texas Monthly on Vinny
  • Liberty Mutual ads as example of tapping into frustration profile

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Comments

  1. Dustin says

    January 12, 2016 at 2:24 PM

    I desperately want to subscribe to this show on my Podcasts app, but when I try to find it I get sent to the Master Feed.

    Help?! @impactbc

    Reply
    • Robert Bruce says

      January 13, 2016 at 11:19 AM

      Looks like iTunes is backed up with new podcast submissions right now, taking a while longer to process than usual. The Digital CMO feed should hit iTunes in the next week or two.

      Reply

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