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013 How I’ll Make You Read Every Single Line of This Article

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Previous Episode:012 The Ugly Truth About How People Read Online More Episodes Next Episode:014 Six Proven Ways to Open an Article With a Bang

All Episodes:

October 21, 2015

102 The Beautiful Message Joseph Campbell Was Really Trying to Tell Us

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100 The Episode That Explains the Future of Rough Draft

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099 A Better Way to Find Big Ideas (That Make You Stand Out)

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098 How to Grab Great Ideas (Without Using Your Hands)

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097 The Problem with the ‘Hell-For-Leather’ Writing Movement

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096 Why These Famous Time-Management Techniques Are Ruining Your Productivity

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095 Freaking Out Over the Thought of Writing a First Draft? Try Scaffolding

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094 How to Avoid Obscurity by Misusing Language

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093 A Creative Email Trick for Becoming a Plain Spoken Writer

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092 Let This Stupid Machine Read Your Copy Out Loud

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091 This Free App Will Help You Write Bold and Clear Copy

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090 Four Writing Lessons I Learned from This Depressing Music Project

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089 The Clear-Copy Rule of Writing for the Web

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088 Three Ways Writers Must Adjust in a World Dominated by Social Media

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087 How This Social Media Thing Kicked Web Writing Right in the Feels

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086 An Elegant Story on Outsmarting Career Obsolescence

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085 Raise the Stakes! 13 Writing Ideas That Really Work

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084 The Two Things That Make a Dull Product Irresistible

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083 Proof That Stories Can Increase the Value of Even ‘Worthless’ Items

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082 Could Podcasting Make You a Better Writer?

July 29, 2015

081 When Do You Abandon the Editing Process?

July 28, 2015

080 Four Ways to Get Attention by Rocking the Boat

July 27, 2015

079 A Brief Introduction to the Art of Catching Hell

July 23, 2015

078 Six Storytelling Lessons from a Famous Urban Legend

July 22, 2015

077 Vexed by Your Bankrupt Vocabulary? Listen to This

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076 Why Writers Need to Develop a Sense of Humor

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075 Listener Challenge: Could You Read 100 Books in a Year?

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074 How to Get Massive Attention with a ‘High-Concept Pitch’

July 15, 2015

073 A Lesson in Swagger from a Wooden-Legged Civil War Soldier

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072 Six Ways to Becoming a Completely Original Writer

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071 The Oldest Writing Trick in The Book

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070 Eight Things Every Writer Should Know about Landing Pages

July 8, 2015

069 The Fascinating Truth about Boring Topics

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068 How to Craft an About Page That People Actually Read and Share

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067 The Psychology Behind Winning Email Subject Lines

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066 All Great Writing Boils Down to These Four Emotional Appeals

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065 A Mildly Spooky Illustration of “Reason Why” Copy

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064 A Mild Warning for All Headline Writers

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063 How Every Creative Must Think about Marketing and Advertising

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062 Do Millennials (Really) Hate Long Copy?

June 24, 2015

061 These 4 Sales Principles Can Improve Anyone’s Writing

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060 How to Use the 5 Stages of Audience Awareness to Dominate Online

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059 Why The Most Hated Headline Structures Work So Well

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058 This is the Most Fun You’ll Ever Have “Explaining the Mechanism” …

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057 The Doomsday Cult School of Specificity

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056 How to Sweep Away Skepticism with a Dramatic Demonstration

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055 Meet the Tragic Poster Boy for the Emotional Brain

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054 A Straightforward Research Method for Finding a Potent Hook

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053 What You Don’t Know about Your Product Can Kill Your Copy

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052 Three New Ways to Write a Headline (and When to Use Each)

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051 Want Copy That Actually Works? Start with Mass Desire

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050 The Curious Secret to Building Trust and Credibility

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049 My Second Most Favorite Copywriting Formula in the World!

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048 How to Get Lazy People to Care about Your Ideas

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047 My Favorite Copywriting Formula … Ever!

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046 How to (Rapidly) Build an Audience with Content Syndication

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045 Solve Your Online Proofreading Problems With This Simple Trick

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044 The Profanity Princess on Finding Your Voice

May 26, 2015

043 The Oddest Story About Overcoming Obscurity You’ll Ever Hear

May 21, 2015

042 10 Odd Books That Will Improve Your Writing

May 20, 2015

041 How to Read a Book in 2 Hours

May 19, 2015

040 The Shocking Way to Master Any Book

May 18, 2015

039 Nine Copywriting Books for Web Writers

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038 The 8 Rules of Ruthless Editing from David Mamet

May 13, 2015

037 Revealed: The Perfect Blog Post Length

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036 The Aggressive Work Ethic of Highly Creative People

May 11, 2015

035 The 10 Rules of Rough Drafts

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034 5 Ways to Create the Perfect Ending that Your Content Deserves

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033 6 Simple Rules For Writing Effective Dialogue

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032 Use Internal Cliffhangers So People Never Stop Reading

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031 226 Transitional Words and Phrases Every Writer Should Know

April 30, 2015

030 The Great Paragraph Hoax

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029 5 Ways to Write a Seductive Sentence

April 28, 2015

028 How to Be Smart in a World of Dumb Verbs

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027 How the Perfect Article Is Framed by White Space

April 23, 2015

026 The Best Articles Always Have This (and a Great Headline)

April 22, 2015

025 The Anatomy of a Hyperlink That Woos Readers

April 21, 2015

024 The Beginner’s Guide to Writing Bullet Points That Work

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023 How to Create Exquisite Subheadlines

April 16, 2015

022 Four Safe Ways to Find Your Writing Voice (and One Dangerous One)

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021 The Two Kinds of Knowledge Every Writer Needs

April 14, 2015

020 The Crazy Thing Writers Do to Become Exceptional

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019 How to Answer the Most Important Question About Becoming an Exceptional Writer

April 9, 2015

018 Four Things That Can Make Writers Famous

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017 A Small Gift for Your Dark Days as an Obscure Writer

April 7, 2015

016 Steal This Episode

April 6, 2015

015 David Sedaris’ Guide to Writing Brilliant First Sentences

April 2, 2015

014 Six Proven Ways to Open an Article With a Bang

April 1, 2015

013 How I’ll Make You Read Every Single Line of This Article

March 31, 2015

012 The Ugly Truth About How People Read Online

March 30, 2015

011 The 3 Pillars of Great Web Writing

March 26, 2015

010 How to Use RSS to Write Better Headlines

March 25, 2015

009 How to Write Headlines that Get Results

March 24, 2015

008 Where Headlines Have Gone Horribly Wrong

March 23, 2015

007 A 12-Minute Crash Course on Link Building (Ugh)

March 19, 2015

006 An Idiot-Proof Guide to Writing Blog Posts That Google Loves

March 18, 2015

005 Keywords: Your Love Affair With the Language Your Audience Uses

March 17, 2015

004 How Search Engines Work, Part Two

March 16, 2015

003 How Search Engines Work, Part One

March 3, 2015

002 The Unbreakable Law of the Web

March 2, 2015

001 Two Challenges All Digital Content Must Conquer

April 1, 2015

013 How I’ll Make You Read Every Single Line of This Article

Quite a challenge, right? Especially given this is a podcast. Trust me on this one.

My daughter and her strand of pink hair. The first ever triple BMX back flip. A throbbing finger.

Strange way to begin a podcast about getting people to read every single line you write. But it’s a proven method to make content irresistible.

But it’s not so much what I’m talking about. Rather how I’m talking about it.

And who I am talking about.

In this 7-minute episode you’ll discover:

  • A list of elements to get people to read every last word you write
  • The four most powerful words in the English language
  • A sentence you should use to start everything you write
  • Where to meet people who LOVE writing as much as you do

Listen to Rough Draft below ...

013 How I’ll Make You Read Every Single Line of This ArticleDemian Farnworth
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The Transcript

How I’ll Make You Read Every Single Line of This Article

Demian Farnworth: Hi, welcome to Rough Draft, your daily dose of essential web writing advice. I’m your host, Demian Farnworth, Chief Content Writer for Copyblogger Media.

And thank you for sharing the next four minutes of your life with me.

This is episode 13 and it’s called “How I Can Make You Read Every Single Line of An Article.”

And in a very clever way I will show you how you can make that happen so people do actually read what you write.

And not ignore it.

Like always, this is brought to you by Authority Rainmaker, a carefully designed live educational experience that presents a complete and effective online marketing strategy to help you immediately accelerate your business.

It’s going to be held in May of this year, in beautiful Denver, Colorado at the stunning Ellie Caulkins Opera House.

The lineup of speakers is equally as stunning we’ve got author Dan Pink, punk legend Henry Rollins, fascination aficionado Sally Hogshead, the omnipresent Chris Brogan, Sean D’Souza, Pamela Wilson, Danny Sullivan, Scott Brinker from ion interactive, our very own Brian Clark, Sonia Simone, and Jerod Morris and, so on.

Where to Meet People Who LOVE Writing as Much as You Do

But let’s not forget what’s truly different about this event: it’s about meeting your people. Your tribe. It’s about meeting the misfits behind Copyblogger. And realizing you are not alone.

There are people who love content marketing just as much as you do. Who love SEO just as much as you do.

And it’s those unexpected hallway conversations that lead to lifetime friendships or business growing ideas bubbling up over drinks in the lobby bar. Stuff you can’t make up anywhere else. People you can’t see anywhere else.

So if you want to be part of the magic that is Authority Rainmaker, head on over to rainmaker.fm/event. Sign up, before prices go up, and I hope to see you there.

Now, on to the show.

The Four Most Powerful Words in the English Language

You’ve been on my mind a lot lately.

When I’m out cutting the lawn. Or running on the shoulder of the country road near my house. Or when I look at my daughter and the long strand of pink hair weaved into her hair.

She’s crying because of a cut on her finger–and doesn’t think it will ever heal.

She sulks off to her bedroom.

How often do you find yourself in that position? Hurt, alone and afraid it will never end.

There you are. Staring at the ceiling, the drone of the fan luring you away to the land of worst case scenarios while you hold your throbbing finger in the air.

What will you do next?

I don’t know, but it seems I can’t quite get you out of my head.

I can’t get back to work because I’m thinking about you. What is it you want? Really need? What could I say to make all your problems go away? To help you feel better. Sleep at night. To make you smile. Love your home/love your work.

You sulk back into my office and sit on the floor. Your hair is hanging in front of your face. You are still crying.

“Watch this,” I say.

It’s a video of the first ever triple back flip on a BMX bike.

You’re amazed. You say, “Thanks dad. Thanks for helping me not think about my finger any more.”

You walk out. Better than you were when you walked into this room.

I wonder “What did I just do? And how can I turn this into an article that will solve a problem you have? A blog post you will read to the very last line.”

You’re not a lone.

I’ll do it like this.

A List of Elements to Get People to Read Every Last Word You Write

I’ll keep it Short. Short sentences. Short paragraphs. I’ll distract. Entertain. Challenge. Solve the problem. Share something that stands out. Share something that’s irregular. Quirky. And tell you a story. Mix in some dialogue. Keep the rhythm going.

Those are a few of the elements I used to get you to the very last word of an article … the very last word being “you,” because naturally all successful posts are all about you and only you.

That’s the secret of great web writing. Thinking about your reader. Her pains. Fears. Dreams. Hopes. Keep her front and center as you write.

Do that and you will write things people will actually read.

A Sentence You Should Use to Start Everything You Write

I promise. Now this will be a topic I return to often. In fact, you might think I sound like a broken record.

“You’ve been on my mind a lot lately.”

Start every single article you write with that line — and that line stuck in your head — people will read what you write.

Now, if you haven’t already, go and subscribe to Rough Draft on iTunes. Go back and listen to the earlier shows. There short, and full of useful information.

And leave me a rating or a review while you’re at it. And don’t forget to tell your friends.

Until then, take care.

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Comments

  1. Al Hanzal says

    April 3, 2015 at 3:38 PM

    Simple short the essence of effective marketing

    Reply

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