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101 The Greatest Storytelling Guide This Side of Saturn

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Previous Episode:100 The Episode That Explains the Future of Rough Draft More Episodes Next Episode:102 The Beautiful Message Joseph Campbell Was Really Trying to Tell Us

All Episodes:

October 21, 2015

102 The Beautiful Message Joseph Campbell Was Really Trying to Tell Us

October 8, 2015

101 The Greatest Storytelling Guide This Side of Saturn

September 1, 2015

100 The Episode That Explains the Future of Rough Draft

August 31, 2015

099 A Better Way to Find Big Ideas (That Make You Stand Out)

August 27, 2015

098 How to Grab Great Ideas (Without Using Your Hands)

August 26, 2015

097 The Problem with the ‘Hell-For-Leather’ Writing Movement

August 25, 2015

096 Why These Famous Time-Management Techniques Are Ruining Your Productivity

August 24, 2015

095 Freaking Out Over the Thought of Writing a First Draft? Try Scaffolding

August 20, 2015

094 How to Avoid Obscurity by Misusing Language

August 19, 2015

093 A Creative Email Trick for Becoming a Plain Spoken Writer

August 18, 2015

092 Let This Stupid Machine Read Your Copy Out Loud

August 17, 2015

091 This Free App Will Help You Write Bold and Clear Copy

August 13, 2015

090 Four Writing Lessons I Learned from This Depressing Music Project

August 12, 2015

089 The Clear-Copy Rule of Writing for the Web

August 11, 2015

088 Three Ways Writers Must Adjust in a World Dominated by Social Media

August 10, 2015

087 How This Social Media Thing Kicked Web Writing Right in the Feels

August 6, 2015

086 An Elegant Story on Outsmarting Career Obsolescence

August 5, 2015

085 Raise the Stakes! 13 Writing Ideas That Really Work

August 4, 2015

084 The Two Things That Make a Dull Product Irresistible

August 3, 2015

083 Proof That Stories Can Increase the Value of Even ‘Worthless’ Items

July 30, 2015

082 Could Podcasting Make You a Better Writer?

July 29, 2015

081 When Do You Abandon the Editing Process?

July 28, 2015

080 Four Ways to Get Attention by Rocking the Boat

July 27, 2015

079 A Brief Introduction to the Art of Catching Hell

July 23, 2015

078 Six Storytelling Lessons from a Famous Urban Legend

July 22, 2015

077 Vexed by Your Bankrupt Vocabulary? Listen to This

July 21, 2015

076 Why Writers Need to Develop a Sense of Humor

July 20, 2015

075 Listener Challenge: Could You Read 100 Books in a Year?

July 16, 2015

074 How to Get Massive Attention with a ‘High-Concept Pitch’

July 15, 2015

073 A Lesson in Swagger from a Wooden-Legged Civil War Soldier

July 14, 2015

072 Six Ways to Becoming a Completely Original Writer

July 13, 2015

071 The Oldest Writing Trick in The Book

July 9, 2015

070 Eight Things Every Writer Should Know about Landing Pages

July 8, 2015

069 The Fascinating Truth about Boring Topics

July 7, 2015

068 How to Craft an About Page That People Actually Read and Share

July 6, 2015

067 The Psychology Behind Winning Email Subject Lines

July 2, 2015

066 All Great Writing Boils Down to These Four Emotional Appeals

July 1, 2015

065 A Mildly Spooky Illustration of “Reason Why” Copy

June 30, 2015

064 A Mild Warning for All Headline Writers

June 29, 2015

063 How Every Creative Must Think about Marketing and Advertising

June 25, 2015

062 Do Millennials (Really) Hate Long Copy?

June 24, 2015

061 These 4 Sales Principles Can Improve Anyone’s Writing

June 23, 2015

060 How to Use the 5 Stages of Audience Awareness to Dominate Online

June 22, 2015

059 Why The Most Hated Headline Structures Work So Well

June 18, 2015

058 This is the Most Fun You’ll Ever Have “Explaining the Mechanism” …

June 17, 2015

057 The Doomsday Cult School of Specificity

June 16, 2015

056 How to Sweep Away Skepticism with a Dramatic Demonstration

June 15, 2015

055 Meet the Tragic Poster Boy for the Emotional Brain

June 11, 2015

054 A Straightforward Research Method for Finding a Potent Hook

June 10, 2015

053 What You Don’t Know about Your Product Can Kill Your Copy

June 9, 2015

052 Three New Ways to Write a Headline (and When to Use Each)

June 8, 2015

051 Want Copy That Actually Works? Start with Mass Desire

June 4, 2015

050 The Curious Secret to Building Trust and Credibility

June 3, 2015

049 My Second Most Favorite Copywriting Formula in the World!

June 2, 2015

048 How to Get Lazy People to Care about Your Ideas

June 1, 2015

047 My Favorite Copywriting Formula … Ever!

May 29, 2015

046 How to (Rapidly) Build an Audience with Content Syndication

May 28, 2015

045 Solve Your Online Proofreading Problems With This Simple Trick

May 27, 2015

044 The Profanity Princess on Finding Your Voice

May 26, 2015

043 The Oddest Story About Overcoming Obscurity You’ll Ever Hear

May 21, 2015

042 10 Odd Books That Will Improve Your Writing

May 20, 2015

041 How to Read a Book in 2 Hours

May 19, 2015

040 The Shocking Way to Master Any Book

May 18, 2015

039 Nine Copywriting Books for Web Writers

May 14, 2015

038 The 8 Rules of Ruthless Editing from David Mamet

May 13, 2015

037 Revealed: The Perfect Blog Post Length

May 12, 2015

036 The Aggressive Work Ethic of Highly Creative People

May 11, 2015

035 The 10 Rules of Rough Drafts

May 7, 2015

034 5 Ways to Create the Perfect Ending that Your Content Deserves

May 6, 2015

033 6 Simple Rules For Writing Effective Dialogue

May 5, 2015

032 Use Internal Cliffhangers So People Never Stop Reading

May 4, 2015

031 226 Transitional Words and Phrases Every Writer Should Know

April 30, 2015

030 The Great Paragraph Hoax

April 29, 2015

029 5 Ways to Write a Seductive Sentence

April 28, 2015

028 How to Be Smart in a World of Dumb Verbs

April 27, 2015

027 How the Perfect Article Is Framed by White Space

April 23, 2015

026 The Best Articles Always Have This (and a Great Headline)

April 22, 2015

025 The Anatomy of a Hyperlink That Woos Readers

April 21, 2015

024 The Beginner’s Guide to Writing Bullet Points That Work

April 20, 2015

023 How to Create Exquisite Subheadlines

April 16, 2015

022 Four Safe Ways to Find Your Writing Voice (and One Dangerous One)

April 15, 2015

021 The Two Kinds of Knowledge Every Writer Needs

April 14, 2015

020 The Crazy Thing Writers Do to Become Exceptional

April 13, 2015

019 How to Answer the Most Important Question About Becoming an Exceptional Writer

April 9, 2015

018 Four Things That Can Make Writers Famous

April 8, 2015

017 A Small Gift for Your Dark Days as an Obscure Writer

April 7, 2015

016 Steal This Episode

April 6, 2015

015 David Sedaris’ Guide to Writing Brilliant First Sentences

April 2, 2015

014 Six Proven Ways to Open an Article With a Bang

April 1, 2015

013 How I’ll Make You Read Every Single Line of This Article

March 31, 2015

012 The Ugly Truth About How People Read Online

March 30, 2015

011 The 3 Pillars of Great Web Writing

March 26, 2015

010 How to Use RSS to Write Better Headlines

March 25, 2015

009 How to Write Headlines that Get Results

March 24, 2015

008 Where Headlines Have Gone Horribly Wrong

March 23, 2015

007 A 12-Minute Crash Course on Link Building (Ugh)

March 19, 2015

006 An Idiot-Proof Guide to Writing Blog Posts That Google Loves

March 18, 2015

005 Keywords: Your Love Affair With the Language Your Audience Uses

March 17, 2015

004 How Search Engines Work, Part Two

March 16, 2015

003 How Search Engines Work, Part One

March 3, 2015

002 The Unbreakable Law of the Web

March 2, 2015

001 Two Challenges All Digital Content Must Conquer

October 8, 2015

101 The Greatest Storytelling Guide This Side of Saturn

Marketers are agog over stories. For good reason …

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A story lifts a person out of her ordinary world … and stories take her on a journey that ultimately leads to a vision of herself as a better version of herself.

This is marketing that educates your audience through the storytelling arc.

And one way to think about this process is episodic education. We are taking a page out of the playbook of cable television, motion pictures, commercials, radio, and animation.

But telling a good story is no easy matter. You need to know the elements that make up a great story. Which is why we marketers tend to lean on templates to tell those stories.

And one such template that we marketers are in love with is “The Hero’s Journey.”

But what is the hero’s journey? And who created it? And why should we care?

Well, in this 71-minute episode you’ll discover the answers to those questions, plus:

  • Whether storytelling has a future in a post-apocalyptic world
  • The best marketing story ever told
  • The number one reason marketers need to tell stories
  • The best framework to use when telling a story
  • 4 cute facts about Joseph Campbell just about anyone will appreciate
  • What the leading Campbell scholar thinks of The Hero’s Journey (hint: it’s tangentially related to LSD)
  • The 5 things every great marketing story needs
  • And what great rappers have in common with great stories

Listen to Rough Draft below ...

101 The Greatest Storytelling Guide This Side of SaturnDemian Farnworth
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The Show Notes

  • Hummingbook
  • Kate Tilton
  • Joe Sugarman
  • Apple 1984 Super Bowl Commercial Introducing Macintosh Computer
  • The Storytelling Animal: How Stories Make Us Human
  • Most Interesting Man in the World
  • How This Man Made Dos Equis a Most Interesting Marketing Story
  • Best Storytelling Rap Songs
  • Beastie boys – Paul Revere
  • I’ll Write Til I’m Right with God (about Kendrick Lamar)
  • TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks
  • Matt Loomis at Twitter
  • The Hero with a Thousand Faces
  • The Power of Myth
  • Robert Segal, Professor of Religious Studies at University of Aberdeen
  • Joseph Campbell: An Introduction
  • The 5 Things Every (Great) Marketing Story Needs

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Comments

  1. Madison Woods says

    October 8, 2015 at 8:42 PM

    I’ve enjoyed every single episode, but I think this episode was your best. I like the longer format, and I love when the subject appeals to writers. I write both fiction and nonfiction and the copy for my website and online shop, so anything that has to do with writing of any sort will resonate with me.

    And, I found it particularly serendipitous that you talked about Campbell, because my most recent Audible download was the series of interviews done with him at Lucas Studios in the years right before he died.

    Reply
    • Demian Farnworth says

      October 8, 2015 at 8:47 PM

      Madison, thank you for the kind words, and the support, and I am SO glad you loved the episode. And that is uncanny about your Audible download. Let me know what you think of those interviews. Next week will be even better goodies about Campbell. I promise.

      Reply
  2. Doug Rotherham says

    October 9, 2015 at 8:11 PM

    Hey Demain,

    I’m a long time fan of the show (and your work on Copyblogger).

    Wow! That was a lot of info to digest. I really liked the shorter form of Rough Draft. But I guess I’ll get used to the longer format.

    As a recovering scientist, I thought I’d share an even simpler template to get into storytelling mode.

    It’s based on the hero’s journey, inspired by Southpark, and formalised by a scientist-turned-filmmaker (Randy Olsen).

    It’s called the “AND, BUT, THEREFORE” template.

    Check out this TED talk by Randy: https://www.youtube.com/watch?t=114&v=ERB7ITvabA4

    I think it’s something us mere mortals should keep in mind when building towards the more advanced concepts discussed on this episode of rough draft.

    Let me know what you think.

    Thanks for the show.

    Reply
    • Demian Farnworth says

      October 12, 2015 at 8:16 AM

      Hey Doug, thank you for being such a great supporter. I really appreciate it. I love that template (saw the South Park guys talking about it). I’ve got it written on my laptop. 😀 I look forward to watching that video. Take care, and thanks again for listening.

      Reply
  3. Park Howell says

    October 13, 2015 at 8:13 AM

    Great show, excellent content and advice. I just had Randy Olson on my Business of Story podcast talking about the And, But, Therfore (ABT) and his new book, Houston, We Have a Narrative. You can check it out at http://www.parkandco.com/thebusinessofstory/

    I agree with Doug that the ABT helps create a foundation for your story. It teach the process to my Executve Masters in Sustainability Leadership students at Arizona State University, and it’s powerful in its simplicity. Give it a try.

    Thanks for your show, Damian.

    Reply
    • Demian Farnworth says

      October 13, 2015 at 8:46 AM

      Thanks Park for the kind words. Glad you enjoyed it. I look forward to listening to the Olson episode. And checking out his book. Take care, sir.

      Reply
  4. Michael Border says

    October 13, 2015 at 9:27 AM

    Very engaging, Demian and guests. Your conversation stimulates me to look up Campbell’s work. Keep it coming.

    Reply
    • Demian Farnworth says

      October 13, 2015 at 9:57 AM

      Glad to hear that, Michael. You’ll learn more about Campbell in the next episode, too. Great extended interview with Professor Segal.

      Reply
  5. Kate Tilton says

    October 14, 2015 at 4:02 PM

    Every time I look at this page I still don’t quite believe it. Thank you for having me on your show, Demian. It was a real honor.

    Reply

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