This week on Elsewhere, Sean Jackson chats with John Jantsch from Duct Tape Marketing about the power of LinkedIn for business, why content marketers are missing the boat on the platform, and what marketers and business owners should do to take advantage of LinkedIn.
In this 29-minute episode, John and Sean discuss:
- Why LinkedIn is unique and deserves your time and effort
- How to use the Pulse network and why LinkedIn users go there to be entertained
- How to use LinkedIn ads and get great ROI