This week on Elsewhere, Jerod Morris joins host Mike Chan on the Go and Grow podcast to chat about developing your brand as an authority, scaling content marketing strategies, and the power of podcasts.
In this 53-minute episode, Jerod and Mike discuss:
- How Rainmaker Digital creates and markets its own content
- How to attract a committed audience
- Turning your audience into your own “unfair advantage” over competitors
- Podcasting as part of the modern content marketing strategy