My guest today is an avid fisherman, author, consultant, and serial entrepreneur that has been building businesses online for over 16 years.
In this time, he has also helped some big companies leverage social media for leads and publicity — brands such as Fedex, Sherwin Williams, and Progressive Auto Insurance.
He now helps 1000s of authors launch and market their own books as the founder of the Author Marketing Institute.
My guest has written countless books on business, social media, and marketing. He is also the host of another great podcast on Rainmaker.FM called Authorpreneur.
Now, let’s hack …
In this 38-minute episode Jim Kukral and I discuss:
- What Jim’s entire business is based on
- Learn the two things that your customers want
- Understanding your pain level index (and how it determines your success)