Ever been told you’re “too nice” to run a business? Yeah, I’m gonna call BS on that.
I can’t tell you how many times I’ve been told I lack the “killer instinct” to run a successful business.
All I can say is, I’ve been very happy with the success of Copyblogger and my other businesses. In this 15-minute episode, I talk about four “Naive Business Principles” that I think any business can profitably adopt — whether it’s a one-person show or an international mega company.
The principles are:
- It’s all invented (so it might as well serve you)
- Nothing matters more than people
- Cluelessness can be an asset (if you do it right)
- Naive is not an excuse for stupid
The Show Notes
- I work one-on-one with a handful of clients on content and business strategy. If you’d like to learn more about that, you can follow this link: work one-on-one with Sonia Simone
- Want to join that writing challenge I mentioned? Here’s your first step: How to Beat the Boring Content Blues in 30 Days
- Here’s a summary (with buy links) for Ben and Roz Zander’s The Art of Possibility
- More on Seth Godin’s book Linchpin
- And here’s a discussion of Tony Hseih’s book Delivering Happiness