Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons.
Even as Facebook tries to dodge legislation about what it does with user data, marketers have a choice. We can try to do whatever we can get away with, or we can commit to a more respectful code of conduct.
In this 23-minute episode, I talk about:
- Why segmentation and automation shouldn’t be synonymous with privacy violation
- What the GDPR suggests about the future of consumer privacy online
- Segmentation by interest and behavior, vs. demographics
- Earning permission by offering genuine value
- Letting people know — in clear language — what our intentions are
The Show Notes
- If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
- Hope you can attend our upcoming email marketing workshop (Tuesday, April 24) with Brian Clark and Isa Adney
- ConvertKit’s useful FAQ on the GDPR
- Some background on the Cambridge Analytica / Facebook scandal
- Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments 🙂