Privacy and Permission in the Wake of Cambridge Analytica

Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons.

Even as Facebook tries to dodge legislation about what it does with user data, marketers have a choice. We can try to do whatever we can get away with, or we can commit to a more respectful code of conduct.

In this 23-minute episode, I talk about:

  • Why segmentation and automation shouldn’t be synonymous with privacy violation
  • What the GDPR suggests about the future of consumer privacy online
  • Segmentation by interest and behavior, vs. demographics
  • Earning permission by offering genuine value
  • Letting people know — in clear language — what our intentions are

The Show Notes