Strategies for B2B Podcasting, with Clark Buckner

The 5 steps to a strong B2B podcast, and more content and business thoughts with Relationary Marketing’s Clark Buckner


You know we love podcasting at Rainmaker Digital!

And we especially love podcasting as a content marketing strategy for business. In this episode, I chat with Clark Buckner, B2B podcaster and content strategist.

In this 25-minute episode, I talk with Clark about:

  • The 5 steps he follows when he’s planning out content strategy for a B2B podcast
  • Designing your content up front to align with business and marketing goals
  • The magical power of well-defined workflows
  • Clark’s favorite strategy for recruiting and incubating new talent
  • The two strategies you need when working with millennials


The Show Notes