Super Bowl ads, the U.S. elections, and a shifting climate for pay per click — plus a reader question on how a new player can get lift off in content marketing
Today we’re talking about content marketing news and trends — and how the larger trends apply to a smaller business that might not have a Super Bowl budget.
This week’s reader question comes from Ken Carroll on Twitter:
It’s getting harder and harder for new players to get lift off through content marketing. So, how? Your recommendations?
You can leave your own question in the comments below, for possible inclusion in a future show!
In this 22-minute episode, Sonia talks about:
- What you can learn from the U.S. elections, even if you hate politics
- The difference between attention and conversion
- The social media “ride-along” for this year’s Super Bowl ads
- Our recommendations for squeezing every penny out of your advertising
- What the rise of ad-blocking software means for site owners
- What’s harder (and easier) about content marketing today vs. a few years ago
- How to develop a strong content voice
- How to strengthen your network and promote your content
The Show Notes
- ‘Bill Wants to Meet You’: Why Political Fundraising Emails Work (NPR)
- Brands Bring Surprise Back to Super Bowl Advertising Online (Digiday)
- Samsung Adds Ad-Blocking to its Android Phones (Fast Company)
- My post on CRaP sites and content overwhelm: Surviving “Content Shock” and the Impending Content Marketing Collapse
- My podcast last week on Email Marketing: The Misunderstood Powerhouse
- My ebook on Effective Content Promotion (free with registration)
- The Best and the Worst Super Bowl Ads (NPR)
- Catch up with Sonia on Twitter @soniasimone