Have a new content site, or an existing site that needs more focus? Here’s a “checklist” of 10 things to keep in mind.
Whether you’re starting a brand-new content site or have one that just needs a spruce-up, great sites tend to share similar habits and structures.
Today, I talk about ten things to keep in mind, so you’re building your content on a rock-solid foundation.
By the way — if you like text content, this podcast episode is an audio version of a Copyblogger post: The 10-Step Content Marketing Site Checklist.
In this 19-minute episode, I talk about:
- Key elements to have in place for your site, including your own domain, solid security, and great-looking design
- The keys to creating content that’s worth reading, viewing, or listening to. (Our upcoming publication checklist can help you with that as well!)
- Crafting the “cornerstone” content that supports the authority of your site
- When to add an email list to your publication tasks
- Taking your content to a larger audience
The Show Notes
We have a lot of links for you this time, since every one of these steps is something that Copyblogger has published in-depth content about, often more than once.
- Sign up here if you’d like details about our new “small but mighty” checklist to help you publish great content every time
- The 10-Step Content Marketing Site Checklist (the original text post that this podcast episode is adapted from)
- How to create cornerstone content for both SEO and audience benefits
- When it’s time to hire a professional writer
- How and why to create content landing pages
- How to write great headlines that get your content consumed and shared
- Why content formatting is crucial to a great user experience
- Why the right copywriting offer is crucial to the success of your content
- How to add a strong, clear call to action to your content
- Getting started with email marketing
- Our favorite email provider, and a marketing partner of Copyblogger’s, is ConvertKit
- The website security company Sucuri
- Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments 🙂