It’s time for the latest round of “Content Marketing doesn’t work any more” stories. Can you tell these make me a little cranky?
It’s official — content marketing has moved from the Gartner Hype Cycle “peak of inflated expectations” to the dreaded “trough of disappointment.”
Yes, there’s an awful lot of content out there. And no, it’s not as easy as it used to be to see success with it. But we’re a long way from content death.
If you’re worried that content marketing doesn’t work any more, let me put a few myths to rest.
In this 18-minute episode, I talk about:
- Why it’s good and healthy that content marketing is moving out of the silly hype phase
- The very first thing you must get over if you want to create solid content
- What makes good content
- What makes good content marketing
- A new resource that might help you out
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
The Show Notes
- If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
- Here’s where you can find out more about the upcoming Creative Content Foundations course
- The Gartner Hype Cycle
- Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments 🙂
Freddy G. Cabrera says
I like this episode of Content Marketing.
I agree with your statement, no one owes anything for your content. Plus, you should be creating content to actually help and not have such big expectations from your readers.
You have to create content from a good energy and heart-centered place. I’m a big believer in this.
It is also very important to really get to know your audience, as you were mentioning in this episode. Getting to know your audience and their problems very well is what can make or break your content marketing strategy. This is so true!
Thank you so much for sharing these valuable tips!
Best regards! 😀