Darrell Vesterfelt and Tim StoddartGiven everyone’s crowded inboxes and fragmented attention spans — what’s the best way to reach people?
Content and permission marketing have been a wonderful development. It’s great to be able to connect with audiences instead of just interrupting people.
But what happens when attention spans are so fragmented that people have a hard time tracking anything, including the things they really want to give their attention to?
In this 17-minute episode, I talk about:
- What’s going on with chatbots and Facebook Messenger
- Why “one is the worst number in business,” and some thoughts on fixing that
- My thoughts on “being a good Girl Scout” (even if you’re a dude)
- Facebook, honey badger, and surviving other people’s algorithms
- My recommendations on what will make email work in the ultra-cluttered inbox
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
Email? Chatbots? Social? How Are We Supposed to Reach People?Sonia Simone
- Social:
- Link:
- Embed:
The Show Notes
- ConvertKit is Copyblogger’s new email marketing partner — stay tuned to the blog and this podcast to learn more about why we’re such big fans.
- If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
- ManyChat’s post about the Facebook Messenger “pause”
- My thoughts on why chatbots are worth a look
- Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments 🙂
This entire subject being new to me, I am kind of surprised that Facebook
has a viable or recommended Marketing format. I say this without being sarcastic, and I haven’t been on FB in who knows how long.
This is some interesting information and I will be listening to more of these podcasts. Rainmaker FM, how cool is that? Sounds like a jazz fusion station.
It would be in my best interest to keep up with this information, since I have been adhering to the Flintstone advice that a person should rely only upon their own self-hosted website(s) for Marketing or Promotion, since somebody can get cut off at the ankles immediately from somebody else’s format at the drop of a hat. I have found something new, here, and thanks.
Facebook has some pretty potent tools for reaching the precise person you want to connect with. And for writers and other B2B service providers, LinkedIn can be superb as well.
The trick is to use these platforms without becoming entirely dependent on them for finding customers or clients. But to try to do things 100% on your own platform is tough, unless you’re excellent at cold calling or have another way to find the people who are ready to do business with you.