How to Attract the Exact Customers You Want

Being able to visualize a specific and vivid “who” is one of the most important things you’ll ever figure out in your marketing or your business.

Digital marketing always offers fun and shiny new tools to tempt us — but it’s wise to keep your eye on the fundamentals. And there’s nothing more fundamental to your message than your “Who” — the human being you’re trying to reach.

In this 16-minute episode, I talk about:

  • Why getting your “Who” down is especially critical for small businesses
  • What’s behind the “spooky” way that the right people will start to gravitate toward your business
  • The backhanded compliment that gave Copyblogger an identity we embraced
  • The steps to figure out your “Who” (it takes about 20 minutes and it’s a lot of fun)
  • The two biggest questions I get about this … and why they both have the same answer

The Show Notes