Getting Over the Fear of Selling

Is your fear of selling keeping you from where you want to go?

Selling is part of business — but it makes a lot of us nervous (especially writers, I’ve noticed). I think that’s because we have skewed “Glengarry Glen Ross” ideas about what effective selling truly looks like, and we don’t understand the structures that pave the way to a sale.

In this 23-minute episode, I talk about:

  • The myth of “selling ice to Eskimos”
  • The single factor that makes most of the difference when you’re trying to sell
  • Why people don’t buy, and what to do about that
  • The mechanics of selling
  • What to do when you’ve made the offer and they don’t pick it up

The Show Notes

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