Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, but to business.
This week, Tara Gentile swung by to talk about the GDPR (Europe’s General Data Protection Regulation), and some of the benefits it can bring, particularly to smaller businesses.
In this 26-minute episode, Tara and I talk about:
- Privacy and transparency trends in the age of Cambridge Analytica
- Why email marketing will probably work differently in the future, and how that can be a good thing
- The “paradox of automation,” and how we can use it to serve our audiences
- Why we should quit trying to hide that we’re in business to sell things
The Show Notes
- If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
- Tara’s Medium post: List-Building is Dead! Long Live List Building! In Praise of the GDPR
- Tara’s post on 10 Digital Small Business Trends for 2018, including the discussion on increasing transparency
- My podcast episode on Privacy and Permission in the Wake of Cambridge Analytica
- A Copyblogger post from Tim Paige talking about the benefits of discussing your offer early. This is written for webinars, but the principle applies to any marketing content
- Brian Clark has been recommending since 2006 that we turn affiliate disclosures into a selling point — and his advice is more relevant today than ever
- A post I wrote about how not to be a dirty, rotten spammer — not just by following the letter of laws that protect email users, but by following the spirit
- Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments 🙂