How to Recognize a Great Content Idea

It’s hard enough to come up with ideas — but when we do, how do we know they’re any good? How can we evaluate our ideas and make sure we’re choosing the ones that will create the best content?

Shannon left us a great comment on the blog with exactly this question, so I thought it would be fun to address here in the podcast.

In this 15-minute episode, I talk about:

  • Why content processes are so valuable, no matter how frequently you publish
  • How often to write those “wild hair” posts that might be off your general path
  • The “compass” you can use to find the best ideas
  • The questions you can answer for the most resonant content
  • Finding the right balance between inspiration and practicality

The Show Notes