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7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
Members Only
Rainmaker.FM Elsewhere
Site Success: Tips for Building Better WordPress Websites
StudioPress FM
Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Youpreneur with Chris Ducker
Zero to Book
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
hosted by Darrell Vesterfelt and Tim Stoddart

Introducing Copyblogger Radio

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More Episodes Next Episode:The Foundation of All Marketing that Works

All Episodes:

March 30, 2020

The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

March 15, 2020

How to Write Content That Resonates

March 9, 2020

How to Conquer Your Fear of Selling, with Leah Neaderthal

March 2, 2020

How to Build Remarkable Products to Grow Your Business, with Ramit Sethi

February 17, 2020

What You Should Talk about on Your Podcast, with Tara McMullin

February 9, 2020

How to Win at Search in 2020

February 3, 2020

How to Turn Pro as a Freelance Writer

January 27, 2020

Marketing Segmentation and Personalization with Brennan Dunn of RightMessage

January 20, 2020

Podcasting Still Matters, with Pat Flynn from Smart Passive Income

January 13, 2020

The New Look Copyblogger in 2020

January 8, 2020

New Year, New Copyblogger

October 23, 2019

The Self-Reliant Entrepreneur with John Jantsch

October 2, 2019

Consistency Will Take You Further

September 25, 2019

The Past, Present, and Future of Online Learning

September 16, 2019

How to Get More of the Right Things Done

September 9, 2019

Why the Future Is Still Email

September 3, 2019

What’s Next for
Copyblogger Media?

August 26, 2019

How Smart, Nimble Companies Are Using Webinars Today

August 19, 2019

The Clarity Method: A Conversation with Tim Brownson

August 12, 2019

Digital Business Trends and the Latest on the Rainmaker Platform

August 5, 2019

4 ‘Naive’ Business Principles for Enduring Success

July 8, 2019

How to Write an Epic Blog Post, Part 3: Polishing and Promotion

July 1, 2019

How to Write an Epic Blog Post, Part 2: Getting It Written

June 24, 2019

How to Write an Epic Blog Post, Part 1: Thinking and Research

June 17, 2019

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

June 10, 2019

Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail

June 3, 2019

13 Ways of Looking at a Headline

May 27, 2019

The 7 ‘Bad’ Habits of Incredibly Successful People

May 20, 2019

Writers: How to Move from Making a Living to Driving Revenue

May 13, 2019

Choose the Right Frame to Boost the Power of Your Content

May 6, 2019

How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement

April 29, 2019

3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients

April 22, 2019

3 Slightly Embarrassing Emotions that Drive Effective Copywriting

April 15, 2019

Get 10 Content Marketing Boosters in 20 Minutes

April 8, 2019

Becoming the ‘Chief Empathy Officer’ of Your Copy and Content

April 1, 2019

One of the Most Important Marketing Decisions You’ll Ever Make

March 18, 2019

What Nobody Wants to Hear about Content Marketing

March 11, 2019

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

March 4, 2019

When Is It Time to Bring in a Professional Copywriter?

February 25, 2019

Using Content to Systematically Move Prospects Toward a Purchase

February 18, 2019

Understanding the Lifecycles of Your Website, with Pamela Wilson

February 11, 2019

5 Ways to Manage a Stress-Induced Creative Slump

February 4, 2019

3 Ways Strategic Content Can Drive Measurable Business Outcomes

January 28, 2019

The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)

January 21, 2019

Real Talk about Generating High-Quality Content

January 14, 2019

A Conversation with Paul Jarvis about Staying a ‘Company of One’

October 29, 2018

The 3 Plus 1 Foundational Elements of Effective Persuasion

October 22, 2018

5 Essential Copywriting Techniques from Copyblogger

October 15, 2018

5 Ways to Recover Your Professional and Creative Confidence

October 8, 2018

5 Stinky Sardine Secrets to Make Your Content More Fascinating

September 24, 2018

The Mindset ‘Hack’ that Frees Your Creativity and Makes You Happier

September 18, 2018

How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman

September 4, 2018

The 7 Things Writers Need to Make a (Good) Living

August 27, 2018

Are You Making These Social Media Marketing Mistakes?

August 20, 2018

Fix These 7 About Page Mistakes for More Traffic and (Possibly) Better SEO

August 13, 2018

7 Ways to Boost Your Creativity

August 6, 2018

A 10-Step ‘Checklist’ for Your Content Marketing Site

July 30, 2018

The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet)

July 23, 2018

Fix These 3 Points of Failure to Get Better Results for Your Content

July 16, 2018

Big Changes at ConvertKit: A Discussion with Founder Nathan Barry

July 9, 2018

3 Skills to Master to Become a Marketing Badass this Year

June 18, 2018

The Quiet Power of Conversational Copy

June 11, 2018

5 Rules of Thumb to Relieve SEO-Induced Stress

June 4, 2018

How to Use the GDPR to Make Your Business Stronger than Ever

May 14, 2018

‘Good Karma’ Selling that Works: A Conversation with Tim Paige

April 30, 2018

How to Get More Comfortable (and Effective) at Selling

April 23, 2018

Privacy and Permission in the Wake of Cambridge Analytica

April 16, 2018

Seth Godin and How to Create Change

April 9, 2018

Email? Chatbots? Social? How Are We Supposed to Reach People?

March 26, 2018

The Double-Edged Sword that Can Make (or Break) Your Content

March 19, 2018

Make More Progress by Getting (Gently) Out of Your Comfort Zone

March 12, 2018

Are You Doing Content Marketing Wrong?

March 5, 2018

Storytelling for Modern Content Marketing (Part 2 of 2)

February 26, 2018

Storytelling for Modern Content Marketing (Part 1 of 2)

February 19, 2018

10 Quality Factors Search Engines Need to See on Your Site

February 12, 2018

A Simple Content Strategy to Make Your Site Massively More Useful

February 5, 2018

How to Avoid a Heartbreaking Business Failure

January 29, 2018

Hey Writers: Let’s Get You Paid What You’re Worth

January 15, 2018

5 Keys to Making Your Content More Shareable

December 18, 2017

3 Observations on Trends (but not Predictions) for 2018

December 11, 2017

3 Tips Now to Build a Strong Foundation in 2018

December 4, 2017

The 3 Success Factors that Help Writers Earn a Great Living

November 27, 2017

How to Recognize a Great Content Idea

November 20, 2017

How to Cultivate a More Meaningful Gratitude Practice

November 13, 2017

Advice for Poets, Advice for Killers

October 30, 2017

Face Your Business Fears on Halloween Week

October 23, 2017

How to Make Smarter Decisions about Your Website

October 2, 2017

A Series of Unfortunate Content Events

September 18, 2017

The Evolution of a Successful Copywriter

August 28, 2017

7 Ways to Improve Your Marketing by Harnessing the Power of Evil

August 14, 2017

Smart Questions from our Brilliant Audience

August 7, 2017

Does the Web Have Enough Patience for Your In-Depth Content?

July 31, 2017

How to Write (Much Better) Blog Comments

July 17, 2017

Which Works Better: Positive or Negative Content?

July 10, 2017

How to Attract the Exact Customers You Want

July 3, 2017

How to Create Stability and Success as an Artist

June 19, 2017

Two Powerful Resources for Life-Changing Growth

June 12, 2017

How to Turn All that Marketing Advice into Action

June 5, 2017

How to Develop a Compelling Marketing Idea in 4 Steps

May 30, 2017

Getting Over the Fear of Selling

May 22, 2017

Talking Community and Digital Business with Tara Gentile

May 15, 2017

Plagiarism, Self-Deception, Bad Sandwiches, and Other Interesting Disasters

May 1, 2017

Professional Writers: Find Out How to Get Certified by Copyblogger

April 17, 2017

The Painful Core Lesson Taught by 3 Astonishing Big-Brand Fails

April 3, 2017

5 Mindset Habits that Actually Work

March 27, 2017

On Grammar, Usage, and Not Being a Great Big Jerk

March 20, 2017

Creative Strategies for Content Writers

March 13, 2017

A New Ultra-Easy Resource for Creating Excellent WordPress Sites

February 20, 2017

Thriving Freelancers and Clients from Hell

February 13, 2017

Politics, Content Marketing, and the 2017 Super Bowl Ads

February 6, 2017

Copyblogger Book Club: Winning the Story Wars

January 23, 2017

3 Content Marketing Strategy Fails (and How to Fix Them)

January 9, 2017

The 2017 Content Excellence Challenge: Your January Assignments

December 19, 2016

Bad Writing Advice: The ‘Post Truth’ Episode

December 12, 2016

Get Ready Now for a Creative and Productive 2017

December 5, 2016

The 4 Pillars Every Online Business Is Built On

November 28, 2016

Orbit Media’s Latest Survey of 1000 Bloggers

November 14, 2016

Have You Already Missed the Podcasting Gold Rush?

November 7, 2016

Getting More Traffic, Links, and Shares to Your Content

October 31, 2016

5 Quick Wins for Content Marketers

October 24, 2016

Announcing: An Intriguing New Tool for Collaborative Content

October 17, 2016

A New Book to Make Content Marketing Easier

October 10, 2016

Behind the Scenes at Copyblogger: Our New Email Approach

October 3, 2016

The ‘Obligatory’ Structure of Effective Content

September 26, 2016

7 Powerful Content Strategies Borrowed from Advertising Masters

September 15, 2016

How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)

September 8, 2016

Ethics, Professionalism, and Good Manners for Content Marketers

September 1, 2016

3 Questions that Can Haunt Creative Professionals

August 25, 2016

How to Give and Get Exceptional Testimonials, Part Two

August 18, 2016

How to Give and Get Exceptional Testimonials, Part One

August 11, 2016

Are You Leaving Money on the Table with Weak Headlines?

August 4, 2016

Content Marketing for Nonprofits

July 28, 2016

The One-Two Punch that Creates the Most Successful Copywriters

July 21, 2016

Pokรฉmon Go: The Good, the Bad, and the Ugly

July 14, 2016

5 Suggestions When You’re Writing About Controversy

July 7, 2016

Announcing: A Breakthrough Educational Collaboration between Copyblogger and U.C. Davis

June 30, 2016

How to Break Past the #1 Conversion Killer

June 23, 2016

The New Age of Marketing Automation: Powerful, Simple, Cost-Effective

June 16, 2016

How to Make a (Really Good) Living as a Freelance Writer

June 9, 2016

Self-Publishing, Side Hustles, and Doing It All: A Conversation with Linda Formichelli

June 2, 2016

A Process for Content Marketing Success

May 26, 2016

Content Marketing Best Practices: Getting Email Opt-Ins

May 19, 2016

Behind the Scenes: Adventures in Advertising

May 12, 2016

Trump, Apple, and Facebook Advertising: Content Marketing News for May, 2016

May 5, 2016

Sally Hogshead and the Art of Fascination

April 28, 2016

Behind the Scenes at the Rainmaker Digital Company Meeting!

April 14, 2016

Social Media News, Social Media Constants

April 7, 2016

Strategies for B2B Podcasting, with Clark Buckner

March 31, 2016

Content Marketing Success Stories: Fitness Powerhouse Examine.com

March 24, 2016

Behind the Scenes: An Inside Look at the Rainmaker FM Redesign

March 17, 2016

Our Latest Advice and Resources for Digital Business Owners

March 10, 2016

Should Content Publishers Adopt Google’s New AMP?

March 3, 2016

7 Ways to Get Smarter with Social Media Listening

February 25, 2016

Content Marketing Shout-Out: Orbit Media and Andy Crestodina

February 18, 2016

The Tactic You Should Steal from Copyblogger

February 11, 2016

Content Marketing News for February, 2016

February 4, 2016

Email Marketing: The Misunderstood Powerhouse

January 28, 2016

The Secret Weapon Behind Great Websites: The Role of the Content Editor

January 21, 2016

Behind the Scenes: The Relaunch and Re-Imagining of Copyblogger.com

January 14, 2016

Trends and Predictions for Digital Commerce: A Conversation with Brian Clark

January 7, 2016

2016 Content Marketing Resolutions

December 28, 2015

The End of The Lede, The Beginning of Copyblogger FM

November 10, 2015

Constraints Can Be Blessings (Plus 2 Other Essential Lessons Jerod Re-Learned This Week)

November 3, 2015

Long or Short? The Content Length Question Answered, Once and For All

October 27, 2015

The Simple Publishing Hack That Gives Old Content New Life (Plus 3 More Tips)

October 20, 2015

The Surprising Truth about Earning a Profit from Your Content

October 13, 2015

How to Move Your Audience From Infatuation to Love

October 6, 2015

3 Things Your Audience Wants You to Know about Useful Content

September 29, 2015

Revisiting Authenticity: What It Is, What Itโ€™s Not, and Why It Matters

September 22, 2015

Publishing Lessons from Dave Pell, the Most Fascinating Email Newsletter Writer in the Business

September 15, 2015

Why Content Creators Should Kiss Their Programmers

September 8, 2015

Finally — A Podcast about the Superiority of Written Content

September 1, 2015

Hot Seat: Grilling Jerod on Using Audio Content to Seed a Content Arsenal

August 25, 2015

How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera)

August 18, 2015

5 Stories That Explain Jerod Morris (Plus One Massive Marketing Lesson)

August 11, 2015

Lede Potpourri: A Big Idea, Talking About Demian Behind His Back, and Lessons from #PM15

August 4, 2015

How to Attend an Industry Conference Like a Boss

July 28, 2015

Getting the Most Out of a Conference When You’re There to Promote, Part 1

July 21, 2015

How Much Does the Modern Content Marketer Need to Know About SEO?

July 14, 2015

Are Podcasters Digitally Sharecropping Without Realizing It?

July 7, 2015

Celebrating Our 101st Episode (with a Special Guest Interviewer)

June 30, 2015

Why The Phrase ‘Leaders Are Readers’ Should Die

June 23, 2015

Why You Should Think Outside the Box About Online Courses

June 16, 2015

The Proper (and Safe) Way to Republish Old Articles

June 9, 2015

How to Grow an Audience on LinkedIn by Repurposing Content

June 2, 2015

Key Takeaways from Three-and-a-Half Hours with Henry Rollins

May 27, 2015

Rapid-Fire Takeaways from Authority Rainmaker

May 19, 2015

The Proper Way to Grow an Audience on Medium

May 12, 2015

The Introvertโ€™s Guide to Launching a Successful Podcast

May 5, 2015

The One Quality All Popular Podcasts Share

April 28, 2015

Proof That Grit Is the Only Way to Reach Your Potential

April 21, 2015

Do We Celebrate Failure Too Much?

April 14, 2015

Choose Yourself Part 2: James Altucher Fights Back

April 7, 2015

Should We Fear Content Shock? (Or Could It Actually Be a Good Thing?)

March 31, 2015

Should You Really ‘Walk in the Direction of Your Fear’?

March 24, 2015

Is ‘Choose Yourself’ Good Advice … or New-Age Phooey?

March 17, 2015

Is Authority Earned or Bestowed?

March 3, 2015

Dan Pink on How to Succeed in the New Era of Selling

February 24, 2015

Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

February 17, 2015

Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

February 10, 2015

How to Learn from Your Successes

January 27, 2015

How to Learn From Your Mistakes

January 13, 2015

Lessons Learned from Conducting Two Monster Audience Surveys

December 16, 2014

Adaptive Content: A Trend to Pay Attention to in 2015

December 2, 2014

The Most Important Lessons You Should Have Learned in 2014

November 18, 2014

How We Built Our Careers Online (And What You Can Learn From It)

November 4, 2014

Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy

October 21, 2014

How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

October 7, 2014

How to Ignite a Feeling in Your Audience

September 23, 2014

Are You Overlooking This Cornerstone of a Smart Content Strategy?

June 26, 2014

How to Curate Knowledge, Turn it Into Wisdom, and Build Your Audience

June 19, 2014

How Successful Writers Curate Ideas

June 13, 2014

The 5 W’s of Link Curation

June 6, 2014

Why You Should Curate Content (And How to Do It Right)

May 30, 2014

How Freaks and Misfits Can Succeed in Business: A Conversation with Chris Brogan

May 23, 2014

The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

May 16, 2014

Chase Customers, Not Clicks

May 9, 2014

How to Be Authentic

May 2, 2014

How to Close With Style

April 25, 2014

The Best of Seth Godin on Copyblogger

April 17, 2014

How to Choose Arresting Images for Your Blog Posts (And Why You Should)

April 11, 2014

Removing Blog Comments: The View So Far

April 4, 2014

How to Use Internal Cliffhangers

March 28, 2014

Hangout Hot Seat with Brian Clark

March 21, 2014

How to Tell a Seductive Story

March 14, 2014

How to Create Exquisite Subheads

March 7, 2014

How to Write Killer Bullet Points

February 28, 2014

How to Write Damn Good Sentences

February 21, 2014

How to Use Persuasive Words

February 14, 2014

Michael Stelzner on Capturing Emails and Committing to Quality

February 7, 2014

How to Nail Your Opening

January 24, 2014

How to Write a Magnetic Headline (in Under 15 Minutes)

May 18, 2012

Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

May 11, 2012

How to Attract an Audience by Integrating Content, Social, and Search

March 30, 2012

Why You Should Build an Audience Before You Build a Business

March 16, 2012

How Chris Brogan Built His Content Platform

March 9, 2012

Jay Baer on How to Turn Interested Prospects into Lifelong Customers

March 2, 2012

A 30-Minute Copywriting Course from a Master of the Craft

February 24, 2012

The Path to a Legendary Copywriting Career

February 17, 2012

5 Tips for Affiliate Marketing Beginners

February 10, 2012

Why Not Sell Physical Stuff With Digital Media?

February 3, 2012

Whether You Call it Blogging or Not, Online Content Still Rules

January 27, 2012

Answers to the 3 Biggest Email Marketing Questions We Get

January 20, 2012

How to Newsjack Your Way to Free Media Exposure with David Meerman Scott

January 13, 2012

Steven Pressfield and the War of Work

November 18, 2011

The Strategy Behind the Copyblogger Redesign

November 11, 2011

7 Ways to Create an Email Marketing "Snowball Effect"

November 4, 2011

Warning: If You're Not a Privacy Nut, You're Losing Sales

October 28, 2011

The 3 Kinds of Writing That Builds a Business

October 21, 2011

The Art of Seductive Writing: A Conversation with Robert Greene

October 7, 2011

Why Content Marketing Doesn't Suck

September 30, 2011

Are You Weird Enough to Succeed at Content Marketing?

September 23, 2011

What Works With SEO Right Now and Why No One Does What You Want

September 16, 2011

Are You Flushing Your Marketing Down the Social Media Toilet?

September 11, 2011

Seth Godin on Blogging, Business Books, and Creating Content that Matters

September 2, 2011

The Return of Copyblogger Radio …

June 10, 2011

Answered: Your Most Burning Content Marketing Questions

June 3, 2011

How to Get All the Clients and Customers You Can Handle

May 20, 2011

Is Content Marketing Worth the Work?

May 13, 2011

How to Write Nearly Undeletable Emails

May 6, 2011

Is the Online Gold Rush Over?

April 22, 2011

The Art of Enchanting Online Marketing with Guy Kawasaki

April 15, 2011

The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

April 8, 2011

How to Constantly Create Compelling Content

March 25, 2011

The Content Marketing Question You Need to Answer … Now

March 18, 2011

Good SEO is Simple. Really.

March 4, 2011

Did Social Media Kill the Marketing Star?

February 25, 2011

How to Write (and Execute) a Simple but Powerful Business Plan

February 17, 2011

How to Kick Groupon to the Curb and Become a Local Hero

February 3, 2011

Convert … Or Die

January 27, 2011

Attention: Is Your Headline Getting Any?

January 20, 2011

How to Craft Landing Pages that Work

January 13, 2011

Why Every Smart Business is in the Media Business

January 5, 2011

2011 Content Marketing Predictions

December 15, 2010

Tim Ferriss on How to Reinvent Yourself with Blog Marketing

December 8, 2010

The 6 Elements of an Influential Web Experience

December 1, 2010

Your Staggeringly Unfair Marketing Advantage

November 17, 2010

How to Get Some Action

November 10, 2010

The Foundation of All Marketing that Works

November 3, 2010

Introducing Copyblogger Radio

November 3, 2010

Introducing Copyblogger Radio

After years of saying we’re going to do it, we’re doing it — a Copyblogger weekly podcast (that we won’t be calling a podcast). It’s Internet Marketing for Smart People Radio, and it’s designed to help tie together the things we talk about on Copyblogger into a coherent strategy you can use to build your business with online marketing.

The show is hosted by Robert Bruce, our copywriting poet and resident raconteur, and will feature appearances by me, Sonia, and the occasional special guest. Each week we’ll dig into current happenings in social media, content marketing, and SEO, while also exploring the fundamentals that drive smart Internet marketing.

In this episode Robert and I discuss:

  • The harsh realities that can hold you back and delay your success
  • The truth about authentic online marketing
  • What matters first and foremost for effective Internet marketing
  • The single skill that gets you traffic, subscribers, and sales
  • How to avoid getting your content strategy wrong
  • Where to find profitable products to sell

Hit the flash player below to listen now…

Introducing Copyblogger RadioBrian Clark
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Click here to subscribe via iTunes

Want to discover the smartest ways to mix social media, content marketing, and SEO? We’ve got you covered with Internet Marketing for Smart People. It’s a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know as an online marketer.

Links from the Show:

  • Free Internet Marketing for Smart People Email Course
  • The 7 Harsh Realities of Blogging for Bucks
  • The โ€œWhat Not to Wearโ€ Guide to Breakthrough Blogging
  • The Harpoon or the Net: Whatโ€™s the Right Copy Approach for Your Prospects?

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.

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Comments

  1. Mark Kearney | Loaded London says

    November 3, 2010 at 8:43 AM

    O man so looking forward to this!! Thanks guys so much for doing this, really keen…. Going to give it a listen now and take some notes!!! Good times ๐Ÿ™‚

    Reply
    • Joseph says

      November 3, 2010 at 8:58 AM

      Mark,

      Congrats! And it’s not even a numpty comment. ๐Ÿ™‚

      Joseph

      Reply
      • Mark Kearney | Loaded London says

        November 3, 2010 at 9:28 AM

        TY and the funny thing is I literally was just passing through I hadn’t even received the email yet! I posted a more detailed comment after I had finished listening to the podcast just down a few comments… GOOD TIMES!

        Reply
  2. TrafficColeman says

    November 3, 2010 at 8:47 AM

    Its about time you guys take on an new avenue, I think this will be blowing out of the water..I like It..

    “TrafficColeman “Signing Off”

    Reply
  3. Randy Kemp says

    November 3, 2010 at 8:52 AM

    Wow! What can I say? Iโ€™ll probably not be the first to comment today. Thatโ€™s because I first have to listen to all 40 radio minutes (Or at least, a good part of it).

    Itโ€™s not easy to put together an audio show. Iโ€™ve played with radio myself on Blog Talk Radio. Itโ€™s not easy to get 2 to 3 people today and come up with topics to discuss.

    I like the dialog format. Having the Copyblogger founder on radio is great. Iโ€™ve taken your free course mentioned, โ€œThe Internet Marketing for Smart People.โ€ This radio show should deepen this understanding.

    โ€œGiving away free content to things people want to buy.โ€ I really love this quote. Iโ€™m glad you talked about putting in time for 2 – 3 years of preparation. Itโ€™s not always the instant success you see advertised. Thanks for clarifying this point.

    I like the examples you bring up, like firefighters focusing on mistakes.

    I’m still listening to this great podcast. Glad you mentioned direct response and relationships.

    Reply
    • Randy Kemp says

      November 3, 2010 at 9:07 AM

      More on direct response. I have learned that there is image and direct response advertising. In image advertising, folks like Coke and Microsoft – who have deep pockets – can engage in this. It’s hard to measure ROI.

      I deepened my direct response understanding from the Makepeace Total Package ezine. The founder makes over a million dollars a year in direct response royalties – yet he never graduated from high school . I learned a lot about direct response from their writers.

      Hubspot ezine deepened my understanding about social media and viral marketing. Like you mentioned – the two are not mutually exclusive. They actually compliment each other.

      Copyblogger is one of my top 3 ezines, along with the other two mentioned. This radio show gives you an extra plus in my book. I’m glad you went into business models and how you make money.

      Reply
  4. Matt Clark says

    November 3, 2010 at 8:52 AM

    I like it, another medium to get the information. Looking forward to future broadcasts.

    Reply
  5. Dillon Font says

    November 3, 2010 at 8:57 AM

    Hello dear Copyblogger:

    Is there an RSS feed for the podcast alone? It would make listening to it on my Android oh so much easier…

    Thanks!

    Reply
    • Joseph says

      November 3, 2010 at 9:26 AM

      Dillon,

      How does this make it so much easier? I’d like to know more about this so I can apply it to some of the stuff that I’m working on.

      Reply
  6. dotCOMreport says

    November 3, 2010 at 8:58 AM

    It’s been a long time coming and I’m definitely going to be a regular! Is it always going to be available from copyblogger.com? I am looking forward to this. Thanks!

    Reply
  7. Joseph says

    November 3, 2010 at 9:25 AM

    Brian,

    This program is great. I’ve listened to the first 25 minutes. It’s a little bit long; hopefully I can find time to finish it later today.

    Thanks for the content.

    Joseph

    Reply
  8. Mark Kearney | Loaded London says

    November 3, 2010 at 9:26 AM

    Just finished listening to the whole thing now. I loved the intro! It might have been cheesy but it was funny!

    Couple of points:

    1.) Excellent work in Las Vegas btw. I watched the presentation a while back and I learned a lot about the realities of blogging. It is so good to have a down to earth honest approach.

    2.) “Other people can sell your stuff better than you can” – Probably the most simple and yet effective line in that whole talk. People spend so much time trying to market their product instead of learning how to get other people to market your own product/site.

    3.) So many people thinking they can make money advertising from blogging the truth is most blogs will just get by and generally advertising downgrades the site anyway unless its done in a very clean way. I fully agree that the best way to make profit is to sell your own stuff. The problem I find with this is it seems like there are only a few areas you can actually sell in…. like tech stuff or marketing world blogs. If for instance you do a blog like mine that is very lifestyle orientated and mainly focused on London we are going to struggle to something unless we write a book one day maybe!?

    Anyway guys this is by far and away the freshest thing on copyblogger at the moment, good work and thanks for all the info!

    Cheers

    Reply
  9. Tyler Hurst says

    November 3, 2010 at 9:44 AM

    Wouldn’t most smart people want to subscribe to this via iTunes, even if it’s not a podcast?

    Reply
    • Robert Bruce says

      November 3, 2010 at 9:58 AM

      Yup, Jobs is reviewing it over lunch today. Should be available in a day or two…

      Reply
    • Brian Clark says

      November 3, 2010 at 10:10 AM

      You’ve got to produce at least one show before you can submit to iTunes. So we should be in and be able to give a direct iTunes link by next week.

      Reply
  10. Cathy Presland says

    November 3, 2010 at 9:48 AM

    Oh you’re funny Brian ๐Ÿ˜‰

    so is that smart as in clever (in which case I’m definitely in!) or smart as in glamorous (give your recent mad men post from Jon Morrow) ?!

    Cathy

    Reply
    • Brian Clark says

      November 3, 2010 at 10:09 AM

      It’s “smart” as in not a sucker for typical IM hype, but our listeners are automatically clever and glamorous as well. ๐Ÿ˜‰

      Reply
  11. Sean Clark says

    November 3, 2010 at 9:48 AM

    This really is a great thing, well done in taking the time to get this together. Let’s hope it’s as popular as as everything else you’ve done to date.

    Sean

    Reply
  12. Larry Clark says

    November 3, 2010 at 10:40 AM

    This is Great! Definitely glad to hear this as I digest things better sometimes when listening to it. I can also drive and listen to it and get more productivity out of my day.

    Thanks Brian!!!

    Reply
    • Sonia Simone says

      November 3, 2010 at 10:54 AM

      I’m the same, I get a huge value out of listening to informative audio while I’m driving.

      (I don’t have a commute any more, which has been interesting for my audio learning habits, but that’s another story.)

      Reply
      • Randy Cantrell says

        November 3, 2010 at 11:31 AM

        Yea, that 45-second walk from one room of the house to other (and it only takes that long ’cause you’ve got a mug of hot coffee in your hand) is a killer. Maybe a 45-second home commuter radio show would work!

        Reply
  13. Janice Cartier says

    November 3, 2010 at 10:46 AM

    Robert and Brian radio….happy dance. Love it. Can draw and listen too. ๐Ÿ™‚ Looking forward to Wednesdays with you in review of Smart People Marketing. Hopefully Beatrix will add her voice as well? High Quality audio production guys. Perfect. Smiles all round. ๐Ÿ™‚

    Reply
    • Sonia Simone says

      November 3, 2010 at 10:53 AM

      It’s been wonderful having Robert work with us, and having the bandwidth to do the show (and do it in a high-quality way) is really tremendous. ๐Ÿ™‚

      And yes, I have every intention of punching my way in and doing some of these. ๐Ÿ™‚

      Reply
  14. Hashim Warren says

    November 3, 2010 at 10:51 AM

    Where’s the link to the Blogworld keynote Robert promised in the show?

    Reply
    • Brian Clark says

      November 3, 2010 at 10:55 AM

      Second link under “links from the show.”

      Reply
  15. Sheila Atwood says

    November 3, 2010 at 11:01 AM

    Really enjoyed the show and I am looking forward to listening every Weds.

    I liked hearing the figures on what it takes to make it with advertising on your site.

    I also really liked the different levels of relationship marketing and Sonias harpoon analogy.

    As always learned tons…thanks.

    Reply
  16. Shane Arthur says

    November 3, 2010 at 11:32 AM

    “Where’d the bar go?” Oh, there it is way up there. Brian Clark raised it again.”

    Fantastic development.

    The only thing that can top this is Johnny doing video weekly reviews. ๐Ÿ˜‰

    Reply
  17. Shane Arthur says

    November 3, 2010 at 11:37 AM

    ps. I forgot to ask if you guys ever considered audio transcription of your archives. Although I’ve read copyblogger for years now, I suspect there is much material I’ve forgotten or could “re-hear” to reinforce my understanding.

    Reply
    • Randy Kemp says

      November 3, 2010 at 11:56 AM

      There’s actually technology out of Israel that does this and it’s free for bloggers to use. It’s called Odiogo and I use it on my blog, as well as those of a couple of clients. It works automatically and does an excellent job.

      Reply
      • Shane Arthur says

        November 3, 2010 at 12:11 PM

        @Sorry Randy, I can’t handle those computer generated voices. I tried that with a Kindle book the other day and my brain melted.

        Besides, have you heard Sonia’s voice? ๐Ÿ˜‰

        Reply
        • Randy Kemp says

          November 3, 2010 at 12:32 PM

          Shane:

          I haven’t heard Sonia’s voice yet. I’ll bet it sounds good. Maybe someday, we will have perfected these translators, so they sound like the Star Trek computers.

          Randy

          Reply
  18. Mark Kearney | Loaded London says

    November 3, 2010 at 12:26 PM

    Hey Brian,

    Would you guys ever consider doing something like this live? Maybe take emailed questions etc? Sort of like an actual live radio show that is also recorded and then if people want to listen to it again you can put it out in this format.

    I just thought you have a captive audience already maybe you could just do like a live round up of the posts for the week, have a brief panel discussion over a topic and take a few live questions.

    Just a thought from a novice :p

    Cheers

    Reply
  19. Geoffrey Gordon says

    November 3, 2010 at 12:31 PM

    Great content once again.

    Brian and the gang I would just like to say your blog is solid. I am current subscriber to your blog and an avid follower. I have applied so much of what I have learned here two my now just over 2 years old business and it has helped me catch up and compete with players in my own market here in South Africa. I really want to join the ThirdTribe website and start using your Genesis WordPress theme as a platform to for developing websites for my clients. I get involved as soon as I get my paypal account and convert rands to dollars, its a bit expensive but I know it will be worth it.

    Anyway I just want to say thanks to you and the gang here at Copyblogger. This is not flattery but geniune appreciation for the awesome stuff you guys produce, that has help me stay at the cutting edge of whats going out there in the internet marketing world.

    You guys rock.

    Reply
    • Geoffrey Gordon says

      November 3, 2010 at 12:33 PM

      sorry some of my grammar jumped

      Reply
  20. Deb Ward says

    November 3, 2010 at 1:13 PM

    I am SO excited about this new podcast! I am a regular and devoted reader of Copyblogger and often listen to poscasts on my iPod while I’m driving — this is the BEST of BOTH worlds.

    Thanks for getting this together and sharing it. I’m looking forward to getting even more great info and tips from you. Have fun!

    Reply
  21. Beelissa says

    November 3, 2010 at 1:49 PM

    So, if it’s not a podcast, does that mean there’s no way to subscribe to it? I’m not sure I can wrap my head around that idea. I need an RSS feed. Sounds like it will be very helpful content.

    Reply
  22. Mike @ Blog Success Resource says

    November 3, 2010 at 1:59 PM

    I like the sound of radio instead of podcast. Looking forward to it more!

    Reply
  23. Brett Henley says

    November 3, 2010 at 2:16 PM

    THIS -> “How to avoid getting your content strategy wrong”

    Conversation FTW … interested to see how the format affects the message. I’m expecting a mountain of insightful information as always, but podcasting should present some intriguing contextual differences as far as how the message is received/tone/etc.

    Thank you!

    Reply
  24. Gordon says

    November 3, 2010 at 2:18 PM

    This is awesome. Please get it into iTunes, so it’s easy to get new episodes automatically.

    Reply
  25. Momekh - Blogstarta says

    November 3, 2010 at 2:32 PM

    The show is not on yet, and I am already learning; raconteur means someone who tells anecdotes in a skillful way. I didn’t know that. But Google knew. So all’s cool.

    Maybe the show would be even more helpful. Hmmm…

    Reply
  26. Jeff W. Richards says

    November 3, 2010 at 9:51 PM

    Informative, if a little long.

    Looking forward to it being in iTunes regularly as an *ahem* “podcast”.

    Not sure why the avoidance of the term, though, as this is clearly done with basic Mac tools using OS X native GarageBand app (the “Create Podcast” component, no less!).

    But that’s what I like about it! Good (audio) content, done well, without “gear bloat”, delivered to those who want it.

    Reply
  27. Jason Gracia says

    November 4, 2010 at 3:26 AM

    Loved it. Looking forward to more.

    Reply
  28. Steve Averill says

    November 4, 2010 at 4:07 AM

    that was fun guys thanks Brian is the best but having Robert the Bruce host is even better….

    Reply
  29. Steven says

    November 4, 2010 at 8:46 AM

    I just started listening to podcasts so I’ll have to add this one to my rotation. Pat Flynn’s sessions are amazing so you guys have a lot to live up to! ๐Ÿ˜›

    Listening now…

    Reply
  30. Sonja @linguambition says

    November 4, 2010 at 8:46 AM

    Very helpful, very cool. 40 mins. are maybe a bit too long for me. But the content was very valuable.

    Reply
  31. Matt Shorty Wells says

    November 4, 2010 at 8:57 AM

    Great New Radio Show! Thanks guys!

    Reply
  32. Miles says

    November 4, 2010 at 9:05 AM

    The theme music is the same as the 404 from Cnet.com (google the 404 cnet), I think they might have changed it but caught me off guard, dang Apple loops!

    Awesome first episode.

    Thanks!

    Reply
  33. Jerry Everett says

    November 4, 2010 at 9:46 AM

    Adding a vote for a podcast. Content like this should be portable!

    Reply
  34. Brian Clark says

    November 4, 2010 at 9:49 AM

    Everyone, just to be clear, this is technically a podcast. We’re just not calling it that. ๐Ÿ˜‰

    It’s available via the general Copyblogger feed, and it has its own feed that has been submitted to iTunes. Next week we’ll give you the direct iTunes subscription link, or you can use this now:

    http://feeds.feedburner.com/imfsp

    Reply
  35. Beelissa says

    November 4, 2010 at 12:01 PM

    Just wanted to point out, even the way this was posted, it IS portable. You can right-click and save it to your device if you want. I did. But a feed will help me make sure I get the next episode. Thanks for posting the feed link! Not everyone wants to get podcasts from iTunes.

    Reply
  36. Matt says

    November 4, 2010 at 12:08 PM

    Hi guys,

    Love the idea, want to listen, but 40+ mins is way too long.

    And why not just make it easy and call it what it is: a podcast?

    Reply
  37. Beelissa says

    November 4, 2010 at 12:30 PM

    I think how long it is depends on how often you publish a new episode. I mean, 40 min. is a long podcast if it’s daily. It might even be long if it’s weekly. If it’s every two weeks, or once a month, 40 min. is not such a long one, then. Just my opinion.

    Reply
  38. Aaron Douglas says

    November 4, 2010 at 12:56 PM

    Good Job! More than anything I enjoyed hearing the thought process and consideration developed through your experience(s). Looking forward to the next one!

    Reply
  39. Sherice Jacob says

    November 4, 2010 at 1:59 PM

    Will there be a station for this, like they have on BlogTalkRadio, or will the episodes just be downloadable here?

    Reply
  40. Robert Bruce says

    November 4, 2010 at 2:00 PM

    Just a quick update to let y’all know you can now grab the show in iTunes…

    http://itunes.apple.com/us/podcast/internet-marketing-for-smart/id402427480

    Reply
  41. Martyn Chamberlin says

    November 4, 2010 at 6:43 PM

    Bravo! Streamed it from iTunes on my iPod. Great job.

    Just one question Brian. You mentioned that you spent two years doing unimportant stuff with Copyblogger that got in the way of where you were trying to go. Does this mean you were in this period from 2006-2008?

    Reply
  42. Dayn Wilberding says

    November 5, 2010 at 7:49 PM

    Thanks Robert. Looking forward to listening.

    How about a non-iTunes RSS feed? I see a few readers who want to subscribe on a mobile device, and we can’t use the iTunes link. For me, it’s Podcaster on iPhone.

    Reply
  43. Jenny says

    November 6, 2010 at 2:28 PM

    When people say what I’ve been saying it says to me they’re very smart people.

    I’m in the midst of re-focusing and re-branding and you guys both re-affirmed so much for me in this first broadcast, I’m all goose-bumpy waiting for next week’s.

    With peace & gratitude,

    Jenny

    Reply
  44. Frankie Cooper says

    November 6, 2010 at 8:37 PM

    This is great I believe this will help me acquire enough knowledge to get my business on the right track.

    Reply
  45. Corinne Edwards says

    November 7, 2010 at 9:05 AM

    Dear Team – all of you at “Internet Marketing for Smart People” –

    This is a dream come true idea –

    I would love to help in some capacity.

    Check out my “Hire Me” on my blog – some clips of my shows and my E book, “Sales, Lies and Naked Truths.”

    Know this is new but keep me in the back of your head.

    Reply
  46. BigDreams32 says

    November 8, 2010 at 9:59 PM

    This podcast was nothing short of great.

    From a grad student trying to switch disciplines at the end of an entire degree focused on Journalism, this information is like a free education for me. In fact, better than some professors I take getting $8,400 a semester to lecture aimlessly.

    I plan to tune in regularly. And to gain insight into the art of great copy, day by day. Eventually, I’ll break into a shop, if I want it bad enough. And get to show my crazy little ideas to the world…

    Reply
  47. Ricardo Bueno says

    November 17, 2010 at 1:47 PM

    Finally getting around to listening to the first episode… Really dig where this is going!

    Reply
  48. A Sitting Duck says

    February 10, 2011 at 3:19 AM

    Awesome work!, I’ve downloaded the others to my ipod!… ;]

    Reply

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