How to Write (and Execute) a Simple but Powerful Business Plan

The plan is nothing, planning is everything.

~Dwight D. Eisenhower

Everyone has an opinion on it.

Should you or shouldn’t you write a business plan? Are they a total waste of time, or a necessary vehicle on the path to online entrepreneurial glory?

What if there were a third way to think through and write a business plan for an online business, a much simpler way?

If you’re awake and breathing, it’s obvious we’re living in an unprecedented time of innovation and distributive power. Depending on the type of business or marketing you run, good planning may be smarter than making a plan.

When you get a chance, take a listen and see what we mean.

In this episode Brian and I discuss:

  • Why Brian has never written a business plan
  • The single key that can determine whether your business succeeds or fails
  • How and where to find your best customers and evangelists
  • Why it can be a blessing that you have no idea what to sell
  • The drop-dead simple (and effective) business execution strategy

Hit the flash player below to listen now:


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About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.