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Did Social Media Kill the Marketing Star?

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Previous Episode:How to Write (and Execute) a Simple but Powerful Business Plan More Episodes Next Episode:Good SEO is Simple. Really.

All Episodes:

March 30, 2020

The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

March 15, 2020

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March 9, 2020

How to Conquer Your Fear of Selling, with Leah Neaderthal

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February 17, 2020

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October 23, 2019

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October 2, 2019

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September 25, 2019

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The Clarity Method: A Conversation with Tim Brownson

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Digital Business Trends and the Latest on the Rainmaker Platform

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4 ‘Naive’ Business Principles for Enduring Success

July 8, 2019

How to Write an Epic Blog Post, Part 3: Polishing and Promotion

July 1, 2019

How to Write an Epic Blog Post, Part 2: Getting It Written

June 24, 2019

How to Write an Epic Blog Post, Part 1: Thinking and Research

June 17, 2019

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

June 10, 2019

Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail

June 3, 2019

13 Ways of Looking at a Headline

May 27, 2019

The 7 ‘Bad’ Habits of Incredibly Successful People

May 20, 2019

Writers: How to Move from Making a Living to Driving Revenue

May 13, 2019

Choose the Right Frame to Boost the Power of Your Content

May 6, 2019

How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement

April 29, 2019

3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients

April 22, 2019

3 Slightly Embarrassing Emotions that Drive Effective Copywriting

April 15, 2019

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April 8, 2019

Becoming the ‘Chief Empathy Officer’ of Your Copy and Content

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One of the Most Important Marketing Decisions You’ll Ever Make

March 18, 2019

What Nobody Wants to Hear about Content Marketing

March 11, 2019

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

March 4, 2019

When Is It Time to Bring in a Professional Copywriter?

February 25, 2019

Using Content to Systematically Move Prospects Toward a Purchase

February 18, 2019

Understanding the Lifecycles of Your Website, with Pamela Wilson

February 11, 2019

5 Ways to Manage a Stress-Induced Creative Slump

February 4, 2019

3 Ways Strategic Content Can Drive Measurable Business Outcomes

January 28, 2019

The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)

January 21, 2019

Real Talk about Generating High-Quality Content

January 14, 2019

A Conversation with Paul Jarvis about Staying a ‘Company of One’

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The 3 Plus 1 Foundational Elements of Effective Persuasion

October 22, 2018

5 Essential Copywriting Techniques from Copyblogger

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5 Ways to Recover Your Professional and Creative Confidence

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5 Stinky Sardine Secrets to Make Your Content More Fascinating

September 24, 2018

The Mindset ‘Hack’ that Frees Your Creativity and Makes You Happier

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How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman

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The 7 Things Writers Need to Make a (Good) Living

August 27, 2018

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August 20, 2018

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7 Ways to Boost Your Creativity

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A 10-Step ‘Checklist’ for Your Content Marketing Site

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The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet)

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July 16, 2018

Big Changes at ConvertKit: A Discussion with Founder Nathan Barry

July 9, 2018

3 Skills to Master to Become a Marketing Badass this Year

June 18, 2018

The Quiet Power of Conversational Copy

June 11, 2018

5 Rules of Thumb to Relieve SEO-Induced Stress

June 4, 2018

How to Use the GDPR to Make Your Business Stronger than Ever

May 14, 2018

‘Good Karma’ Selling that Works: A Conversation with Tim Paige

April 30, 2018

How to Get More Comfortable (and Effective) at Selling

April 23, 2018

Privacy and Permission in the Wake of Cambridge Analytica

April 16, 2018

Seth Godin and How to Create Change

April 9, 2018

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March 26, 2018

The Double-Edged Sword that Can Make (or Break) Your Content

March 19, 2018

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March 12, 2018

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March 5, 2018

Storytelling for Modern Content Marketing (Part 2 of 2)

February 26, 2018

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February 19, 2018

10 Quality Factors Search Engines Need to See on Your Site

February 12, 2018

A Simple Content Strategy to Make Your Site Massively More Useful

February 5, 2018

How to Avoid a Heartbreaking Business Failure

January 29, 2018

Hey Writers: Let’s Get You Paid What You’re Worth

January 15, 2018

5 Keys to Making Your Content More Shareable

December 18, 2017

3 Observations on Trends (but not Predictions) for 2018

December 11, 2017

3 Tips Now to Build a Strong Foundation in 2018

December 4, 2017

The 3 Success Factors that Help Writers Earn a Great Living

November 27, 2017

How to Recognize a Great Content Idea

November 20, 2017

How to Cultivate a More Meaningful Gratitude Practice

November 13, 2017

Advice for Poets, Advice for Killers

October 30, 2017

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October 23, 2017

How to Make Smarter Decisions about Your Website

October 2, 2017

A Series of Unfortunate Content Events

September 18, 2017

The Evolution of a Successful Copywriter

August 28, 2017

7 Ways to Improve Your Marketing by Harnessing the Power of Evil

August 14, 2017

Smart Questions from our Brilliant Audience

August 7, 2017

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July 31, 2017

How to Write (Much Better) Blog Comments

July 17, 2017

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How to Attract the Exact Customers You Want

July 3, 2017

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June 19, 2017

Two Powerful Resources for Life-Changing Growth

June 12, 2017

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June 5, 2017

How to Develop a Compelling Marketing Idea in 4 Steps

May 30, 2017

Getting Over the Fear of Selling

May 22, 2017

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5 Mindset Habits that Actually Work

March 27, 2017

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Bad Writing Advice: The ‘Post Truth’ Episode

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November 28, 2016

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November 7, 2016

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5 Quick Wins for Content Marketers

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Announcing: An Intriguing New Tool for Collaborative Content

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Behind the Scenes at Copyblogger: Our New Email Approach

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7 Powerful Content Strategies Borrowed from Advertising Masters

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July 28, 2016

The One-Two Punch that Creates the Most Successful Copywriters

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July 7, 2016

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June 30, 2016

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June 23, 2016

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May 26, 2016

Content Marketing Best Practices: Getting Email Opt-Ins

May 19, 2016

Behind the Scenes: Adventures in Advertising

May 12, 2016

Trump, Apple, and Facebook Advertising: Content Marketing News for May, 2016

May 5, 2016

Sally Hogshead and the Art of Fascination

April 28, 2016

Behind the Scenes at the Rainmaker Digital Company Meeting!

April 14, 2016

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April 7, 2016

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March 31, 2016

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March 24, 2016

Behind the Scenes: An Inside Look at the Rainmaker FM Redesign

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February 25, 2016

Content Marketing Shout-Out: Orbit Media and Andy Crestodina

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February 11, 2016

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February 4, 2016

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January 28, 2016

The Secret Weapon Behind Great Websites: The Role of the Content Editor

January 21, 2016

Behind the Scenes: The Relaunch and Re-Imagining of Copyblogger.com

January 14, 2016

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January 7, 2016

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August 4, 2015

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July 28, 2015

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July 21, 2015

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July 14, 2015

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July 7, 2015

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June 30, 2015

Why The Phrase ‘Leaders Are Readers’ Should Die

June 23, 2015

Why You Should Think Outside the Box About Online Courses

June 16, 2015

The Proper (and Safe) Way to Republish Old Articles

June 9, 2015

How to Grow an Audience on LinkedIn by Repurposing Content

June 2, 2015

Key Takeaways from Three-and-a-Half Hours with Henry Rollins

May 27, 2015

Rapid-Fire Takeaways from Authority Rainmaker

May 19, 2015

The Proper Way to Grow an Audience on Medium

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The Introvertโ€™s Guide to Launching a Successful Podcast

May 5, 2015

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April 28, 2015

Proof That Grit Is the Only Way to Reach Your Potential

April 21, 2015

Do We Celebrate Failure Too Much?

April 14, 2015

Choose Yourself Part 2: James Altucher Fights Back

April 7, 2015

Should We Fear Content Shock? (Or Could It Actually Be a Good Thing?)

March 31, 2015

Should You Really ‘Walk in the Direction of Your Fear’?

March 24, 2015

Is ‘Choose Yourself’ Good Advice … or New-Age Phooey?

March 17, 2015

Is Authority Earned or Bestowed?

March 3, 2015

Dan Pink on How to Succeed in the New Era of Selling

February 24, 2015

Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

February 17, 2015

Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

February 10, 2015

How to Learn from Your Successes

January 27, 2015

How to Learn From Your Mistakes

January 13, 2015

Lessons Learned from Conducting Two Monster Audience Surveys

December 16, 2014

Adaptive Content: A Trend to Pay Attention to in 2015

December 2, 2014

The Most Important Lessons You Should Have Learned in 2014

November 18, 2014

How We Built Our Careers Online (And What You Can Learn From It)

November 4, 2014

Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy

October 21, 2014

How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

October 7, 2014

How to Ignite a Feeling in Your Audience

September 23, 2014

Are You Overlooking This Cornerstone of a Smart Content Strategy?

June 26, 2014

How to Curate Knowledge, Turn it Into Wisdom, and Build Your Audience

June 19, 2014

How Successful Writers Curate Ideas

June 13, 2014

The 5 W’s of Link Curation

June 6, 2014

Why You Should Curate Content (And How to Do It Right)

May 30, 2014

How Freaks and Misfits Can Succeed in Business: A Conversation with Chris Brogan

May 23, 2014

The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

May 16, 2014

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May 9, 2014

How to Be Authentic

May 2, 2014

How to Close With Style

April 25, 2014

The Best of Seth Godin on Copyblogger

April 17, 2014

How to Choose Arresting Images for Your Blog Posts (And Why You Should)

April 11, 2014

Removing Blog Comments: The View So Far

April 4, 2014

How to Use Internal Cliffhangers

March 28, 2014

Hangout Hot Seat with Brian Clark

March 21, 2014

How to Tell a Seductive Story

March 14, 2014

How to Create Exquisite Subheads

March 7, 2014

How to Write Killer Bullet Points

February 28, 2014

How to Write Damn Good Sentences

February 21, 2014

How to Use Persuasive Words

February 14, 2014

Michael Stelzner on Capturing Emails and Committing to Quality

February 7, 2014

How to Nail Your Opening

January 24, 2014

How to Write a Magnetic Headline (in Under 15 Minutes)

May 18, 2012

Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

May 11, 2012

How to Attract an Audience by Integrating Content, Social, and Search

March 30, 2012

Why You Should Build an Audience Before You Build a Business

March 16, 2012

How Chris Brogan Built His Content Platform

March 9, 2012

Jay Baer on How to Turn Interested Prospects into Lifelong Customers

March 2, 2012

A 30-Minute Copywriting Course from a Master of the Craft

February 24, 2012

The Path to a Legendary Copywriting Career

February 17, 2012

5 Tips for Affiliate Marketing Beginners

February 10, 2012

Why Not Sell Physical Stuff With Digital Media?

February 3, 2012

Whether You Call it Blogging or Not, Online Content Still Rules

January 27, 2012

Answers to the 3 Biggest Email Marketing Questions We Get

January 20, 2012

How to Newsjack Your Way to Free Media Exposure with David Meerman Scott

January 13, 2012

Steven Pressfield and the War of Work

November 18, 2011

The Strategy Behind the Copyblogger Redesign

November 11, 2011

7 Ways to Create an Email Marketing "Snowball Effect"

November 4, 2011

Warning: If You're Not a Privacy Nut, You're Losing Sales

October 28, 2011

The 3 Kinds of Writing That Builds a Business

October 21, 2011

The Art of Seductive Writing: A Conversation with Robert Greene

October 7, 2011

Why Content Marketing Doesn't Suck

September 30, 2011

Are You Weird Enough to Succeed at Content Marketing?

September 23, 2011

What Works With SEO Right Now and Why No One Does What You Want

September 16, 2011

Are You Flushing Your Marketing Down the Social Media Toilet?

September 11, 2011

Seth Godin on Blogging, Business Books, and Creating Content that Matters

September 2, 2011

The Return of Copyblogger Radio …

June 10, 2011

Answered: Your Most Burning Content Marketing Questions

June 3, 2011

How to Get All the Clients and Customers You Can Handle

May 20, 2011

Is Content Marketing Worth the Work?

May 13, 2011

How to Write Nearly Undeletable Emails

May 6, 2011

Is the Online Gold Rush Over?

April 22, 2011

The Art of Enchanting Online Marketing with Guy Kawasaki

April 15, 2011

The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

April 8, 2011

How to Constantly Create Compelling Content

March 25, 2011

The Content Marketing Question You Need to Answer … Now

March 18, 2011

Good SEO is Simple. Really.

March 4, 2011

Did Social Media Kill the Marketing Star?

February 25, 2011

How to Write (and Execute) a Simple but Powerful Business Plan

February 17, 2011

How to Kick Groupon to the Curb and Become a Local Hero

February 3, 2011

Convert … Or Die

January 27, 2011

Attention: Is Your Headline Getting Any?

January 20, 2011

How to Craft Landing Pages that Work

January 13, 2011

Why Every Smart Business is in the Media Business

January 5, 2011

2011 Content Marketing Predictions

December 15, 2010

Tim Ferriss on How to Reinvent Yourself with Blog Marketing

December 8, 2010

The 6 Elements of an Influential Web Experience

December 1, 2010

Your Staggeringly Unfair Marketing Advantage

November 17, 2010

How to Get Some Action

November 10, 2010

The Foundation of All Marketing that Works

November 3, 2010

Introducing Copyblogger Radio

March 4, 2011

Did Social Media Kill the Marketing Star?

Here we go again …

Have you read the news today? Looks like marketing is dead once more.

You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).

Uh-huh.

There’s always a lot of hype rolling around about marketing, new marketing and the death of marketing.

Don’t buy it. Really.

The truth about what you need to do for your business or ideas has been around for thousands of years. It’s very simple. And very effective …

In this episode Brian and I discuss:

  • Has Twitter & Facebook killed marketing?
  • The first, and most important, law of all good marketing
  • Why swindlers, hustlers and con men are actually good for your business
  • The crucial distinction between persuasion and manipulation
  • How to lag behind the tech, and still get ahead in influence

Hit the flash player below to listen now:

Did Social Media Kill the Marketing Star?Robert Bruce
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  • Click here to download the mp3 | 24.7 MB | 20:33
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Want to discover the smartest ways to mix social media, content marketing, and SEO? We’ve got you covered with Internet Marketing for Smart People. It’s a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know as an online marketer.

Links from the Show:

  • Seth Godin’s Blog
  • Fred WIlson on Marketing
  • Objectified
  • Content Marketing 101
  • What’s the Premise?

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.

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Comments

  1. Piper Larson says

    March 4, 2011 at 9:27 AM

    Marketing is dead – it’s nothing more than a good headline. Brian, your point that “good marketing is focused on the people you are going to help” is so well said. I agree, it’s about finding your market’s biggest problems…and solving them. Was also refreshing to hear that you can’t be stopped as long as you can write on the internet.

    Reply
  2. Danny Iny says

    March 4, 2011 at 9:37 AM

    I haven’t listened to the audio yet, but I have to say (and guess that this is where Brian’s opinion will land in the interview) that I don’t think marketing is dead, it just changed. Marketing is fundamentally about three things:

    1. Having something that people want

    2. Figuring out who wants it

    3. Communicating to them that you have what they want, in a way that is compelling to them

    Some might argue that marketing is just #3, but I think it’s all three. Either way, though, social media doesn’t change *what* you’re trying to do, just *how* you’re trying to do it.

    Just my two cents. ๐Ÿ™‚

    Reply
    • Jerry Nihen says

      March 4, 2011 at 6:13 PM

      This is 100% on point and very well said. I couldn’t agree with this more.

      Reply
    • John Hoff says

      March 5, 2011 at 9:50 AM

      I wouldn’t necessarily say that marketing has changed, it’s still pretty much the same… just new avenues have opened up.

      Reply
  3. Randy Kemp says

    March 4, 2011 at 9:43 AM

    Social media is a form of viral marketing. I do like the fact you do have posts on direct response and copywriting. Since the Clayton Makepeace Total Package blog died – along with the archives – this is my new repository for direct response and copywriting.

    I always look at the AMA (i.e American Marketing Association and NOT American Medical Association) for a definition of marketing. They say, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ”

    Guess what? This could include all activities, like Brian and Seth Godin mentions.

    Bring up Steve Jobs is great, as I like technology – just as much as I like the Copyblogger technology blog posts.

    Charlatans? It’s like the Emperor with New Cloths story by Hans Christian Anderson – the emperor is really wearing no cloths. Eventually they will be exposed for what they are.

    Good stuff today.

    Randy

    Reply
  4. Sonia Simone says

    March 4, 2011 at 10:26 AM

    Marketing is dead. Blogging is dead. Email is dead.

    Everything that is dead can make you money, apparently.

    Reply
    • Ayo Oyedotun says

      March 5, 2011 at 7:52 AM

      That’s the point Sonia. Everything that is dead makes us money.

      You should not expect to make a lot of money where the rush is … this is the best time to harness those marketing channels that other people are overlooking.

      Thanks Brian for the audio.

      Reply
    • Sathishkumar says

      March 8, 2011 at 2:59 AM

      Well said Sonia. That’s why beginners like me are still working hard on our blogs to make money online. Thanks for the MP3 too.

      Reply
  5. Adam says

    March 4, 2011 at 10:26 AM

    “The First WE WILL STOP giving our valuable attention to idiots!” ๐Ÿ˜‰ Just started to listen… and i already like it.

    Reply
    • Adam says

      March 4, 2011 at 10:51 AM

      Well, after i finished listening two things came to my mind…

      #1 “Magic is when you can’t see that magic happens”

      #2 “It’s really cool to work for copyblogger… first class flights, you know…” ๐Ÿ˜‰

      Reply
    • Marc Peterson says

      March 4, 2011 at 1:37 PM

      I agree! I love the quote “creating the opposite of authority when you say dumb things”

      Reply
  6. Secrets of Entrepreneurship says

    March 4, 2011 at 10:30 AM

    Thanks for sharing…….Downloading the MP3

    Reply
  7. Sarah Arrow says

    March 4, 2011 at 10:34 AM

    I loved the opening line! and the Lol cats, I am sure Copyblogger would do better if it was feline friendly ๐Ÿ˜‰

    Am loving the podcasts and have put off buying anything for the last month in anticipation of Premise ๐Ÿ™‚

    Reply
  8. Alan Petersen says

    March 4, 2011 at 10:43 AM

    Great podcast and I agree with what you said. The whole “death of” is marketing even the “death of marketing”. Those people are taking that stance in a marketing effort. Irony.

    Reply
  9. Joe says

    March 4, 2011 at 10:43 AM

    Another great audio clip. Those “allergic to marketing” will keep getting eaten for breakfast by those who know how to make it rain.

    With all the noise, as you described, the marketing skill level required is higher than ever before. Those who continue to market without much skill go broke faster. And they’ll be crushed by those that can market more skillfully.

    I don’t want to be caught on the wrong side of that crush. Thank goodness for sites like Copyblogger.

    Joe ๐Ÿ˜€

    Reply
  10. Martyn Chamberlin says

    March 4, 2011 at 11:46 AM

    Copyblogger is extremely lucky to have Robert Bruce on their team. I’d hate having to compete with him. You’ve done a super job.

    Ok, I wrote up a little review and five stars. I mean, you guys provide the podcast, I provide the social proof, right? Don’t you call that reciprocity or something? We’re cool man.

    Four months? Pshaw. Hate to say it Brian, but you’re buying products that are 33% out-dated. The iPad 3’s coming out next year, you know. I always buy on opening week. That way I get to stay with the cool kids.

    Apple’s 6 Marketing Lessons No Blogger Can Ignore.

    That’s a nice title, no? I’ve got a juicy post that can back it up – tweaked and ready to go. It’s yours if you want it, Brian. First dibs. Otherwise it goes to Problogger

    And last month’s Problogger guest post got 91 comments…

    Just sayin. ๐Ÿ™‚

    Reply
    • Brian Clark says

      March 4, 2011 at 12:02 PM

      We’ll take it. ๐Ÿ˜‰

      Reply
      • Martyn Chamberlin says

        March 4, 2011 at 12:11 PM

        How should I submit?

        Reply
        • Sonia Simone says

          March 5, 2011 at 11:19 AM

          Shoot it over to me. ๐Ÿ™‚ (With South by Southwest this week, it will probably be early next week before I look at it, so don’t get nervous.)

          Reply
          • Martyn Chamberlin says

            March 5, 2011 at 1:43 PM

            Oh, my teeth are already chattering. ๐Ÿ˜‰

  11. Mani Viswanathan @ DailyBlogging says

    March 4, 2011 at 12:21 PM

    In my opinion Social Media is just a modern method of Marketing. Instead of killing it, it’s just taking it a step forward.

    Reply
  12. Bill Simmel says

    March 4, 2011 at 2:56 PM

    Very interesting perspective which I enjoyed , after considering I have 2 reactions:

    1- Only if the only marketing you plan is 140 character sound bytes.

    2- Is not social media / social engagement part of the marketing star’s arsenal of marketing weapons.

    Reply
  13. Diana says

    March 4, 2011 at 4:02 PM

    Thanks! Lots to think about.. I think if social media killed marketing ergo television killed advertising, and planes killed cross-country travel. It’s all about innovation, and new channels of getting your message across while building a loyal following.

    Social media isn’t marketing, per se, it’s a tool in your arsenal. When I start seeing corporations renaming their marketing departments as “social media departments,” then I might worry that they’re taking things too literally. But for now, it’s just another shiny happy tool in our bag of tricks.

    Reply
  14. Kiran says

    March 4, 2011 at 4:31 PM

    Looks like human and technology are not the only ones “evolved”, Social Media has taken over traditional marketing. Yeah ๐Ÿ™‚

    Reply
  15. Rob Berman says

    March 4, 2011 at 4:41 PM

    Listening to podcast now. The pundits are declaring the latest item as “dead.” It will be dead until the next time. Aren’t these pundits using Marketing to put forth their opinions? Way back when I learned Marketing there were 4 Ps of Marketing. One of them is Promotion. Isn’t that what they are doing?

    Thanks,

    Rob

    Reply
  16. Lisa Walsh says

    March 5, 2011 at 1:48 AM

    Yes it IS very simple…….but in making things simple- it can get complicated!

    Reply
    • Sonia Simone says

      March 5, 2011 at 11:19 AM

      Very good point.

      Simple is not the same as “easy.”

      Reply
      • Lisa Walsh says

        March 6, 2011 at 3:08 AM

        too true – if it were easy, it wouldn’t be dead.

        Reply
  17. Martin says

    March 5, 2011 at 6:53 AM

    If marketing is dead why are we all online reading this post? Surely we would not be interested in learning techniques but out playing with the kids!

    Great headline for a Post!

    Well done, you’ve got us all talking again.

    Reply
  18. Chris. says

    March 5, 2011 at 10:21 AM

    Great stuff. I’m in the middle of switching careers and one of my new patchwork jobs will be involved in marketing…thanks for this show and website, it’s a huge help!

    Reply
  19. Elmar Sandyck says

    March 5, 2011 at 6:56 PM

    Hi Robert/Brian!

    This was an engaging Q & A! It’s amazing to know that you just signed up and opened a Facebook page. ๐Ÿ™‚

    In the last 20 minutes or so, I truly learned a lot from the exchange. I particularly enjoyed some terms that you used like “marketing allergic” and “technology journalist.” But, what was truly useful for me is how to distinguish persuasion from manipulation.

    Will check out Premise. Good luck!

    Reply
  20. Mike Lopez says

    March 6, 2011 at 3:20 AM

    Facebook and Twitter did not kill marketing. Instead it enhanced marketing in such a way that the marketing star is now even better!

    Reply
  21. Thewebcitizen says

    March 6, 2011 at 7:21 AM

    Marketing starts always with a product, so before you move on and try to promote it via facebook or twitter make sure it is a product that solves a great problem. Facebook and twitter have helped a lot to share the good products but sharing used to exist also before facebook e.g Digg. All these means will help you distribute your product and let people know about it but whether it succeeds or not it merely depends on the product itself.

    Elias

    Reply
  22. Wicky says

    March 6, 2011 at 7:45 AM

    Very useful to me

    Thanks for sharing

    Reply
  23. Dennis Miedema says

    March 7, 2011 at 5:59 AM

    Those who always seek new ways to get ahead are just that: seekers. The people who succeed in business though, they’re builders. You design a business model, you start building it, and you focus your efforts on fortifying your business building or so to speak.

    Everything else is, frankly, irrelevant. Don’t be an opportunity seeker. Be a strategist.

    Why bet on a doubtful horse when you have a sure thing right in front of you?

    Reply

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