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7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
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Rainmaker.FM Elsewhere
Site Success: Tips for Building Better WordPress Websites
StudioPress FM
Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Youpreneur with Chris Ducker
Zero to Book
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
hosted by Darrell Vesterfelt and Tim Stoddart

How to Get Some Action

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Previous Episode:The Foundation of All Marketing that Works More Episodes Next Episode:Your Staggeringly Unfair Marketing Advantage

All Episodes:

March 30, 2020

The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

March 15, 2020

How to Write Content That Resonates

March 9, 2020

How to Conquer Your Fear of Selling, with Leah Neaderthal

March 2, 2020

How to Build Remarkable Products to Grow Your Business, with Ramit Sethi

February 17, 2020

What You Should Talk about on Your Podcast, with Tara McMullin

February 9, 2020

How to Win at Search in 2020

February 3, 2020

How to Turn Pro as a Freelance Writer

January 27, 2020

Marketing Segmentation and Personalization with Brennan Dunn of RightMessage

January 20, 2020

Podcasting Still Matters, with Pat Flynn from Smart Passive Income

January 13, 2020

The New Look Copyblogger in 2020

January 8, 2020

New Year, New Copyblogger

October 23, 2019

The Self-Reliant Entrepreneur with John Jantsch

October 2, 2019

Consistency Will Take You Further

September 25, 2019

The Past, Present, and Future of Online Learning

September 16, 2019

How to Get More of the Right Things Done

September 9, 2019

Why the Future Is Still Email

September 3, 2019

What’s Next for
Copyblogger Media?

August 26, 2019

How Smart, Nimble Companies Are Using Webinars Today

August 19, 2019

The Clarity Method: A Conversation with Tim Brownson

August 12, 2019

Digital Business Trends and the Latest on the Rainmaker Platform

August 5, 2019

4 ‘Naive’ Business Principles for Enduring Success

July 8, 2019

How to Write an Epic Blog Post, Part 3: Polishing and Promotion

July 1, 2019

How to Write an Epic Blog Post, Part 2: Getting It Written

June 24, 2019

How to Write an Epic Blog Post, Part 1: Thinking and Research

June 17, 2019

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

June 10, 2019

Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail

June 3, 2019

13 Ways of Looking at a Headline

May 27, 2019

The 7 ‘Bad’ Habits of Incredibly Successful People

May 20, 2019

Writers: How to Move from Making a Living to Driving Revenue

May 13, 2019

Choose the Right Frame to Boost the Power of Your Content

May 6, 2019

How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement

April 29, 2019

3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients

April 22, 2019

3 Slightly Embarrassing Emotions that Drive Effective Copywriting

April 15, 2019

Get 10 Content Marketing Boosters in 20 Minutes

April 8, 2019

Becoming the ‘Chief Empathy Officer’ of Your Copy and Content

April 1, 2019

One of the Most Important Marketing Decisions You’ll Ever Make

March 18, 2019

What Nobody Wants to Hear about Content Marketing

March 11, 2019

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

March 4, 2019

When Is It Time to Bring in a Professional Copywriter?

February 25, 2019

Using Content to Systematically Move Prospects Toward a Purchase

February 18, 2019

Understanding the Lifecycles of Your Website, with Pamela Wilson

February 11, 2019

5 Ways to Manage a Stress-Induced Creative Slump

February 4, 2019

3 Ways Strategic Content Can Drive Measurable Business Outcomes

January 28, 2019

The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)

January 21, 2019

Real Talk about Generating High-Quality Content

January 14, 2019

A Conversation with Paul Jarvis about Staying a ‘Company of One’

October 29, 2018

The 3 Plus 1 Foundational Elements of Effective Persuasion

October 22, 2018

5 Essential Copywriting Techniques from Copyblogger

October 15, 2018

5 Ways to Recover Your Professional and Creative Confidence

October 8, 2018

5 Stinky Sardine Secrets to Make Your Content More Fascinating

September 24, 2018

The Mindset ‘Hack’ that Frees Your Creativity and Makes You Happier

September 18, 2018

How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman

September 4, 2018

The 7 Things Writers Need to Make a (Good) Living

August 27, 2018

Are You Making These Social Media Marketing Mistakes?

August 20, 2018

Fix These 7 About Page Mistakes for More Traffic and (Possibly) Better SEO

August 13, 2018

7 Ways to Boost Your Creativity

August 6, 2018

A 10-Step ‘Checklist’ for Your Content Marketing Site

July 30, 2018

The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet)

July 23, 2018

Fix These 3 Points of Failure to Get Better Results for Your Content

July 16, 2018

Big Changes at ConvertKit: A Discussion with Founder Nathan Barry

July 9, 2018

3 Skills to Master to Become a Marketing Badass this Year

June 18, 2018

The Quiet Power of Conversational Copy

June 11, 2018

5 Rules of Thumb to Relieve SEO-Induced Stress

June 4, 2018

How to Use the GDPR to Make Your Business Stronger than Ever

May 14, 2018

‘Good Karma’ Selling that Works: A Conversation with Tim Paige

April 30, 2018

How to Get More Comfortable (and Effective) at Selling

April 23, 2018

Privacy and Permission in the Wake of Cambridge Analytica

April 16, 2018

Seth Godin and How to Create Change

April 9, 2018

Email? Chatbots? Social? How Are We Supposed to Reach People?

March 26, 2018

The Double-Edged Sword that Can Make (or Break) Your Content

March 19, 2018

Make More Progress by Getting (Gently) Out of Your Comfort Zone

March 12, 2018

Are You Doing Content Marketing Wrong?

March 5, 2018

Storytelling for Modern Content Marketing (Part 2 of 2)

February 26, 2018

Storytelling for Modern Content Marketing (Part 1 of 2)

February 19, 2018

10 Quality Factors Search Engines Need to See on Your Site

February 12, 2018

A Simple Content Strategy to Make Your Site Massively More Useful

February 5, 2018

How to Avoid a Heartbreaking Business Failure

January 29, 2018

Hey Writers: Let’s Get You Paid What You’re Worth

January 15, 2018

5 Keys to Making Your Content More Shareable

December 18, 2017

3 Observations on Trends (but not Predictions) for 2018

December 11, 2017

3 Tips Now to Build a Strong Foundation in 2018

December 4, 2017

The 3 Success Factors that Help Writers Earn a Great Living

November 27, 2017

How to Recognize a Great Content Idea

November 20, 2017

How to Cultivate a More Meaningful Gratitude Practice

November 13, 2017

Advice for Poets, Advice for Killers

October 30, 2017

Face Your Business Fears on Halloween Week

October 23, 2017

How to Make Smarter Decisions about Your Website

October 2, 2017

A Series of Unfortunate Content Events

September 18, 2017

The Evolution of a Successful Copywriter

August 28, 2017

7 Ways to Improve Your Marketing by Harnessing the Power of Evil

August 14, 2017

Smart Questions from our Brilliant Audience

August 7, 2017

Does the Web Have Enough Patience for Your In-Depth Content?

July 31, 2017

How to Write (Much Better) Blog Comments

July 17, 2017

Which Works Better: Positive or Negative Content?

July 10, 2017

How to Attract the Exact Customers You Want

July 3, 2017

How to Create Stability and Success as an Artist

June 19, 2017

Two Powerful Resources for Life-Changing Growth

June 12, 2017

How to Turn All that Marketing Advice into Action

June 5, 2017

How to Develop a Compelling Marketing Idea in 4 Steps

May 30, 2017

Getting Over the Fear of Selling

May 22, 2017

Talking Community and Digital Business with Tara Gentile

May 15, 2017

Plagiarism, Self-Deception, Bad Sandwiches, and Other Interesting Disasters

May 1, 2017

Professional Writers: Find Out How to Get Certified by Copyblogger

April 17, 2017

The Painful Core Lesson Taught by 3 Astonishing Big-Brand Fails

April 3, 2017

5 Mindset Habits that Actually Work

March 27, 2017

On Grammar, Usage, and Not Being a Great Big Jerk

March 20, 2017

Creative Strategies for Content Writers

March 13, 2017

A New Ultra-Easy Resource for Creating Excellent WordPress Sites

February 20, 2017

Thriving Freelancers and Clients from Hell

February 13, 2017

Politics, Content Marketing, and the 2017 Super Bowl Ads

February 6, 2017

Copyblogger Book Club: Winning the Story Wars

January 23, 2017

3 Content Marketing Strategy Fails (and How to Fix Them)

January 9, 2017

The 2017 Content Excellence Challenge: Your January Assignments

December 19, 2016

Bad Writing Advice: The ‘Post Truth’ Episode

December 12, 2016

Get Ready Now for a Creative and Productive 2017

December 5, 2016

The 4 Pillars Every Online Business Is Built On

November 28, 2016

Orbit Media’s Latest Survey of 1000 Bloggers

November 14, 2016

Have You Already Missed the Podcasting Gold Rush?

November 7, 2016

Getting More Traffic, Links, and Shares to Your Content

October 31, 2016

5 Quick Wins for Content Marketers

October 24, 2016

Announcing: An Intriguing New Tool for Collaborative Content

October 17, 2016

A New Book to Make Content Marketing Easier

October 10, 2016

Behind the Scenes at Copyblogger: Our New Email Approach

October 3, 2016

The ‘Obligatory’ Structure of Effective Content

September 26, 2016

7 Powerful Content Strategies Borrowed from Advertising Masters

September 15, 2016

How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)

September 8, 2016

Ethics, Professionalism, and Good Manners for Content Marketers

September 1, 2016

3 Questions that Can Haunt Creative Professionals

August 25, 2016

How to Give and Get Exceptional Testimonials, Part Two

August 18, 2016

How to Give and Get Exceptional Testimonials, Part One

August 11, 2016

Are You Leaving Money on the Table with Weak Headlines?

August 4, 2016

Content Marketing for Nonprofits

July 28, 2016

The One-Two Punch that Creates the Most Successful Copywriters

July 21, 2016

Pokémon Go: The Good, the Bad, and the Ugly

July 14, 2016

5 Suggestions When You’re Writing About Controversy

July 7, 2016

Announcing: A Breakthrough Educational Collaboration between Copyblogger and U.C. Davis

June 30, 2016

How to Break Past the #1 Conversion Killer

June 23, 2016

The New Age of Marketing Automation: Powerful, Simple, Cost-Effective

June 16, 2016

How to Make a (Really Good) Living as a Freelance Writer

June 9, 2016

Self-Publishing, Side Hustles, and Doing It All: A Conversation with Linda Formichelli

June 2, 2016

A Process for Content Marketing Success

May 26, 2016

Content Marketing Best Practices: Getting Email Opt-Ins

May 19, 2016

Behind the Scenes: Adventures in Advertising

May 12, 2016

Trump, Apple, and Facebook Advertising: Content Marketing News for May, 2016

May 5, 2016

Sally Hogshead and the Art of Fascination

April 28, 2016

Behind the Scenes at the Rainmaker Digital Company Meeting!

April 14, 2016

Social Media News, Social Media Constants

April 7, 2016

Strategies for B2B Podcasting, with Clark Buckner

March 31, 2016

Content Marketing Success Stories: Fitness Powerhouse Examine.com

March 24, 2016

Behind the Scenes: An Inside Look at the Rainmaker FM Redesign

March 17, 2016

Our Latest Advice and Resources for Digital Business Owners

March 10, 2016

Should Content Publishers Adopt Google’s New AMP?

March 3, 2016

7 Ways to Get Smarter with Social Media Listening

February 25, 2016

Content Marketing Shout-Out: Orbit Media and Andy Crestodina

February 18, 2016

The Tactic You Should Steal from Copyblogger

February 11, 2016

Content Marketing News for February, 2016

February 4, 2016

Email Marketing: The Misunderstood Powerhouse

January 28, 2016

The Secret Weapon Behind Great Websites: The Role of the Content Editor

January 21, 2016

Behind the Scenes: The Relaunch and Re-Imagining of Copyblogger.com

January 14, 2016

Trends and Predictions for Digital Commerce: A Conversation with Brian Clark

January 7, 2016

2016 Content Marketing Resolutions

December 28, 2015

The End of The Lede, The Beginning of Copyblogger FM

November 10, 2015

Constraints Can Be Blessings (Plus 2 Other Essential Lessons Jerod Re-Learned This Week)

November 3, 2015

Long or Short? The Content Length Question Answered, Once and For All

October 27, 2015

The Simple Publishing Hack That Gives Old Content New Life (Plus 3 More Tips)

October 20, 2015

The Surprising Truth about Earning a Profit from Your Content

October 13, 2015

How to Move Your Audience From Infatuation to Love

October 6, 2015

3 Things Your Audience Wants You to Know about Useful Content

September 29, 2015

Revisiting Authenticity: What It Is, What It’s Not, and Why It Matters

September 22, 2015

Publishing Lessons from Dave Pell, the Most Fascinating Email Newsletter Writer in the Business

September 15, 2015

Why Content Creators Should Kiss Their Programmers

September 8, 2015

Finally — A Podcast about the Superiority of Written Content

September 1, 2015

Hot Seat: Grilling Jerod on Using Audio Content to Seed a Content Arsenal

August 25, 2015

How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera)

August 18, 2015

5 Stories That Explain Jerod Morris (Plus One Massive Marketing Lesson)

August 11, 2015

Lede Potpourri: A Big Idea, Talking About Demian Behind His Back, and Lessons from #PM15

August 4, 2015

How to Attend an Industry Conference Like a Boss

July 28, 2015

Getting the Most Out of a Conference When You’re There to Promote, Part 1

July 21, 2015

How Much Does the Modern Content Marketer Need to Know About SEO?

July 14, 2015

Are Podcasters Digitally Sharecropping Without Realizing It?

July 7, 2015

Celebrating Our 101st Episode (with a Special Guest Interviewer)

June 30, 2015

Why The Phrase ‘Leaders Are Readers’ Should Die

June 23, 2015

Why You Should Think Outside the Box About Online Courses

June 16, 2015

The Proper (and Safe) Way to Republish Old Articles

June 9, 2015

How to Grow an Audience on LinkedIn by Repurposing Content

June 2, 2015

Key Takeaways from Three-and-a-Half Hours with Henry Rollins

May 27, 2015

Rapid-Fire Takeaways from Authority Rainmaker

May 19, 2015

The Proper Way to Grow an Audience on Medium

May 12, 2015

The Introvert’s Guide to Launching a Successful Podcast

May 5, 2015

The One Quality All Popular Podcasts Share

April 28, 2015

Proof That Grit Is the Only Way to Reach Your Potential

April 21, 2015

Do We Celebrate Failure Too Much?

April 14, 2015

Choose Yourself Part 2: James Altucher Fights Back

April 7, 2015

Should We Fear Content Shock? (Or Could It Actually Be a Good Thing?)

March 31, 2015

Should You Really ‘Walk in the Direction of Your Fear’?

March 24, 2015

Is ‘Choose Yourself’ Good Advice … or New-Age Phooey?

March 17, 2015

Is Authority Earned or Bestowed?

March 3, 2015

Dan Pink on How to Succeed in the New Era of Selling

February 24, 2015

Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

February 17, 2015

Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

February 10, 2015

How to Learn from Your Successes

January 27, 2015

How to Learn From Your Mistakes

January 13, 2015

Lessons Learned from Conducting Two Monster Audience Surveys

December 16, 2014

Adaptive Content: A Trend to Pay Attention to in 2015

December 2, 2014

The Most Important Lessons You Should Have Learned in 2014

November 18, 2014

How We Built Our Careers Online (And What You Can Learn From It)

November 4, 2014

Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy

October 21, 2014

How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

October 7, 2014

How to Ignite a Feeling in Your Audience

September 23, 2014

Are You Overlooking This Cornerstone of a Smart Content Strategy?

June 26, 2014

How to Curate Knowledge, Turn it Into Wisdom, and Build Your Audience

June 19, 2014

How Successful Writers Curate Ideas

June 13, 2014

The 5 W’s of Link Curation

June 6, 2014

Why You Should Curate Content (And How to Do It Right)

May 30, 2014

How Freaks and Misfits Can Succeed in Business: A Conversation with Chris Brogan

May 23, 2014

The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

May 16, 2014

Chase Customers, Not Clicks

May 9, 2014

How to Be Authentic

May 2, 2014

How to Close With Style

April 25, 2014

The Best of Seth Godin on Copyblogger

April 17, 2014

How to Choose Arresting Images for Your Blog Posts (And Why You Should)

April 11, 2014

Removing Blog Comments: The View So Far

April 4, 2014

How to Use Internal Cliffhangers

March 28, 2014

Hangout Hot Seat with Brian Clark

March 21, 2014

How to Tell a Seductive Story

March 14, 2014

How to Create Exquisite Subheads

March 7, 2014

How to Write Killer Bullet Points

February 28, 2014

How to Write Damn Good Sentences

February 21, 2014

How to Use Persuasive Words

February 14, 2014

Michael Stelzner on Capturing Emails and Committing to Quality

February 7, 2014

How to Nail Your Opening

January 24, 2014

How to Write a Magnetic Headline (in Under 15 Minutes)

May 18, 2012

Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

May 11, 2012

How to Attract an Audience by Integrating Content, Social, and Search

March 30, 2012

Why You Should Build an Audience Before You Build a Business

March 16, 2012

How Chris Brogan Built His Content Platform

March 9, 2012

Jay Baer on How to Turn Interested Prospects into Lifelong Customers

March 2, 2012

A 30-Minute Copywriting Course from a Master of the Craft

February 24, 2012

The Path to a Legendary Copywriting Career

February 17, 2012

5 Tips for Affiliate Marketing Beginners

February 10, 2012

Why Not Sell Physical Stuff With Digital Media?

February 3, 2012

Whether You Call it Blogging or Not, Online Content Still Rules

January 27, 2012

Answers to the 3 Biggest Email Marketing Questions We Get

January 20, 2012

How to Newsjack Your Way to Free Media Exposure with David Meerman Scott

January 13, 2012

Steven Pressfield and the War of Work

November 18, 2011

The Strategy Behind the Copyblogger Redesign

November 11, 2011

7 Ways to Create an Email Marketing "Snowball Effect"

November 4, 2011

Warning: If You're Not a Privacy Nut, You're Losing Sales

October 28, 2011

The 3 Kinds of Writing That Builds a Business

October 21, 2011

The Art of Seductive Writing: A Conversation with Robert Greene

October 7, 2011

Why Content Marketing Doesn't Suck

September 30, 2011

Are You Weird Enough to Succeed at Content Marketing?

September 23, 2011

What Works With SEO Right Now and Why No One Does What You Want

September 16, 2011

Are You Flushing Your Marketing Down the Social Media Toilet?

September 11, 2011

Seth Godin on Blogging, Business Books, and Creating Content that Matters

September 2, 2011

The Return of Copyblogger Radio …

June 10, 2011

Answered: Your Most Burning Content Marketing Questions

June 3, 2011

How to Get All the Clients and Customers You Can Handle

May 20, 2011

Is Content Marketing Worth the Work?

May 13, 2011

How to Write Nearly Undeletable Emails

May 6, 2011

Is the Online Gold Rush Over?

April 22, 2011

The Art of Enchanting Online Marketing with Guy Kawasaki

April 15, 2011

The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

April 8, 2011

How to Constantly Create Compelling Content

March 25, 2011

The Content Marketing Question You Need to Answer … Now

March 18, 2011

Good SEO is Simple. Really.

March 4, 2011

Did Social Media Kill the Marketing Star?

February 25, 2011

How to Write (and Execute) a Simple but Powerful Business Plan

February 17, 2011

How to Kick Groupon to the Curb and Become a Local Hero

February 3, 2011

Convert … Or Die

January 27, 2011

Attention: Is Your Headline Getting Any?

January 20, 2011

How to Craft Landing Pages that Work

January 13, 2011

Why Every Smart Business is in the Media Business

January 5, 2011

2011 Content Marketing Predictions

December 15, 2010

Tim Ferriss on How to Reinvent Yourself with Blog Marketing

December 8, 2010

The 6 Elements of an Influential Web Experience

December 1, 2010

Your Staggeringly Unfair Marketing Advantage

November 17, 2010

How to Get Some Action

November 10, 2010

The Foundation of All Marketing that Works

November 3, 2010

Introducing Copyblogger Radio

November 17, 2010

How to Get Some Action

It was an unbearably hot night. In a run-down apartment in the seediest neighborhood of Hollywood, the gift shop manager flicked on the discount computer his dad had just bought him.

He started typing.

A small email list of friends grew to a thousand, then ten thousand, then one hundred thousand. A few months later he cobbled together a simple website.

A few years later, he was an international icon.

Regardless of your opinions of Matt Drudge, he became a contemporary hero of trust, authority and social proof — to his readers. He used atomic headlines and the art of the link. He got some action. By mastering the basic principles of direct response copywriting, you can too.

In this episode Brian Clark and I discuss:

  • The rock-solid path to building a successful online business
  • Why brand advertising will crush your business
  • Who can change the course of your marketing and how to reach them
  • The two most important responses you should be obsessing over
  • How to stop chasing customers, and get them running to you
  • What to do if all you have is sweat and time

Hit the flash player below to listen now…

How to Get Some ActionRobert Bruce
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Want to discover the smartest ways to mix social media, content marketing, and SEO? We’ve got you covered with Internet Marketing for Smart People. It’s a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know as an online marketer.

Links from the Show:

  • Free Internet Marketing for Smart People Email Course
  • PubCon Social Media and Search Marketing Conference
  • 3 Steps to Foolish Online Advertising
  • The Harpoon or the Net: What’s the Right Copy Approach for Your Prospects?

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.

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Comments

  1. Randy Kemp says

    November 17, 2010 at 8:36 AM

    Last week, Brian promised to talk about copywriting this week.

    I look forward to what he has to say. It doesn’t matter to me whether he actually writes copy or not. It doesn’t matter if he’s involved in his company’s marketing or not. The fact he started and runs a success company, means I want to hear him speak. He has much wisdom to share. In a similar matter, wouldn’t you like to hear the FaceBook founder, Mark Z., talk on marketing? It doesn’t matter if he never touched the subject. He knows how it works.

    It doesn’t matter if other sources (i.e Makepeace & company on direct response) have said it before – or even better. If I walk away with a diamond or two – or another twist on an old theme – it’s worth it.

    Perhaps I’ll comment further after I finish the radio podcast.

    Randy

    Reply
    • Brian Clark says

      November 17, 2010 at 9:14 AM

      Trust me, I write a lot of copy and pretty much direct the overall marketing strategy for Copyblogger Media. That’s my job. 😉

      Reply
      • lawton chiles says

        November 17, 2010 at 11:13 AM

        and a darn good job you do, sir.

        Reply
    • dotCOMreport says

      November 17, 2010 at 2:48 PM

      @ Randy, did you eventually finish the podcast? He definitely knows what he’s talking about.

      I particularly like the part about focusing on the blog content (audio or written) instead of advertising.

      The title of a post is really important but is often overlooked.

      Thanks for this broadcast Brian; so much learned; so much to absorb.

      Reply
      • Randy Kemp says

        November 17, 2010 at 3:52 PM

        Yes, I did finish the podcast. The part at the beginning, talking about brand (i.e. image) advertising vs direct response, is right on target (as well as his other points). Like Brian mentioned, brand/image advertising is for companies with deep pockets – like Coke, Google, Microsoft, etc.

        For the small to midsized companies (even the big companies, if they are smart), it’s best to use direct response and viral marketing (i.e. social media). Direct response has one added benefit, which I don’t remember Brian touching upon. It’s easier to measure ROI. It’s a bit trickier with viral marketing. And I don’t have a clue how they can do it with brand/image advertising.

        Randy

        Reply
        • dotCOMreport says

          November 17, 2010 at 10:50 PM

          He mentioned ROI although he did not treat it in detail; as a matter of fact he said it was not particularly about the ROI…

          Brian gave a lot of hope to the small to midsized companies. Stop fighting the deeper pockets on their turf, instead focus on what will bring you the best results – direct response and social media.

          Reply
          • Randy Kemp says

            November 18, 2010 at 5:47 AM

            To viral marketing and direct response, I would add SEM (search engine optimization).

  2. Ted Vieira says

    November 17, 2010 at 11:14 AM

    Fantastic stuff, thanks guys!

    Reply
  3. Frankie Cooper says

    November 17, 2010 at 11:37 AM

    Enjoyed the broadcast while learning a few things about direct response marketing. Thanks for sharing the information.

    Reply
  4. John says

    November 17, 2010 at 12:08 PM

    I didn’t even know anything about direct response copywriting until I listened to this broadcast. I like how you guys went into details about the differences and the examples given. Really great stuff.

    Reply
    • Randy Kemp says

      November 17, 2010 at 4:01 PM

      Another good blog that supplements what Brian mentions on direct response is the “Makepeace Total Package”. You can Google it for more info.

      Reply
  5. Carol Roy says

    November 17, 2010 at 1:22 PM

    Being the old time radio buff that I am, as I began reading this post, I half expected to hear the cheesy music and watch the glow of a freshly lit cigarette in the dark and see Sam Spade slowly amble out of the shadows into the misty half-light of the only street lamp on the block. You get the picture? — “She was quite a dame…the kind that would lick an iron to see if it was hot…..I hadn’t slept in days if you didn’t count the nights.” You know the stuff.

    But very seriously, another incredible post and I just want to say that I am very appreciative of your wisdom, insights and desire to share it all with the rest of us. Thanks guys.

    Reply
    • Sonia Simone says

      November 17, 2010 at 1:31 PM

      Robert definitely has a Dash Hammett vibe to him, IMO.

      Reply
    • Robert Bruce says

      November 17, 2010 at 1:43 PM

      Carol, I’d give my right arm to have drinks with Hammett and Chandler. Can’t deny that’s the school I come from. Thanks for your good words on the show, next week you may just hear ice in the tumblers as Sonia tells it like it is.

      Reply
      • Carol Roy says

        November 17, 2010 at 3:24 PM

        Ah, ice in the tumblers and a sax wailing low and somber…you might just consider adding a sound bite to the one ;o) Can’t wait!

        Reply
  6. Ricardo Bueno says

    November 17, 2010 at 4:55 PM

    Alright copywriting wizards. Here’s the deal, I talk about Social Media for Real Estate. So, I put an ebook together where I interviewed 8 top real estate bloggers on their techniques, successes and failures. I gave it away for free to people who opted into the newsletter and it worked great.

    Here’s my problem… I can’t think of a catchy name like “Internet Marketing for Smart People”. I want my own and I don’t want it to sound like everyone else. So… Any ideas?

    Reply
    • Robert Bruce says

      November 17, 2010 at 5:06 PM

      Ricardo,

      Are you asking about a name for your eBook, or your business in general?

      Reply
      • Ricardo Bueno says

        November 17, 2010 at 5:14 PM

        Hi Robert,

        I’m trying to come up with a catchy title for the newsletter is all 🙂

        Reply
        • Robert Bruce says

          November 17, 2010 at 5:48 PM

          All right, let me think for a bit, but an obvious one to play around with:

          “The Real Agent Report”

          It’s a direct play on your reader’s professional title (they’ll get it) and captures what you’re going to teach them (authenticity, trust, social proof, etc.).

          Reply
  7. Donny Gamble says

    November 17, 2010 at 5:16 PM

    This is great content that most people would charge a lot of money for to know. Brian, you always seem to over deliver when providing valuable content to your readers

    Reply
  8. jason says

    November 17, 2010 at 5:35 PM

    Cool third-person story format! Not usually seen in blogs, so kudos!

    Reply
  9. Jeff Faldalen says

    November 18, 2010 at 1:13 AM

    Hey Brian,

    Thank you for the post. I look forward getting everything I can out of it.

    I agree, the single most important skill anyone can develop is copywriting

    While on that subject, I am always open to suggestions of great copywriting books.

    I already have a big library, but always looking for more suggestions.

    Thank you for your contribution,

    Jeff Faldalend

    Reply
  10. Dwayne Huggins says

    November 18, 2010 at 7:29 AM

    Ear opening interview.

    I love hearing from successful business leaders who are down to earth and factual with their information.

    The interview has a lot of little “golden nuggets” sprinkled throughout it, so I have downloaded it to listen to it again and again and pick out all the gold.

    Thank you

    Dwayne

    Reply
  11. Vaclav Gregor says

    November 18, 2010 at 2:18 PM

    Good point with the “Tweet this for us” “Comment on this blog”, I’ll use that one. It’s great that people are automatically doing this at your site. I guess it because you have train them that way 🙂

    Btw these “podcasts” are great, but could you make a transcript of it and just always put it under the download link for audio? Because sometimes there is just no time for listening to 30 minute audio and I don’t want to miss it. Thanks

    Vaclav Gregor

    Reply
  12. Scott Reyes says

    November 18, 2010 at 3:16 PM

    What is the url for the Podcast if I want to subscribe without iTunes?

    Reply
    • Robert Bruce says

      November 18, 2010 at 5:27 PM

      Here you go Scott…

      http://feeds.feedburner.com/imfsp

      Reply
  13. Mike Fook says

    November 20, 2010 at 4:14 AM

    Who the hell is Matt Drudge? Now you went and made me look stupid… let me go look this dude up.

    Reply
  14. Michael Newman says

    November 21, 2010 at 11:24 AM

    I am a student of copyblogger.I pick up gems here on a regular basis.

    I am experiencing the magic of copy writing.

    I wrote a simple ad for my writing service…and I was almost swept

    away by a tsunami of clients.I had to stop promoting it for a while.

    Copy writing is magic.

    I want to thank everyone at copyblogger.

    Reply
  15. Michael Newman says

    November 21, 2010 at 11:28 AM

    And,I think you guys have the coolest interface in the IM niche.

    Alluring and uncluttered.

    Reply

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