Does the Web Have Enough Patience for Your In-Depth Content?

A comment from one of our blog readers sparked some thoughts…

A reader left a great question as a blog post comment, and the answer took us to some fundamentals about the role of content on our sites.

In this 17-minute episode, I talk about:

  • Why I’m not a fan of “monetizing” your site
  • Why simple questions and answers will only take your content so far
  • The crucial question that will give you tons of new content ideas
  • How to focus more clearly on the right people for your site (and forget the wrong ones)
  • What makes sites “sticky” and engaging for customers

The Show Notes