Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail

Has the “influencer bubble” really burst? Maybe, but … probably not

This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail.

Instagram personality Arii shows 2.6 million followers … but couldn’t sell 36 t-shirts. Is this the beginning of the end for influencer marketing … or just a lack of a solid business model?

In this 18-minute episode, I talk about:

• Why more engagement wouldn’t have helped Arii move a significant number of t-shirts
• Why building a brand wasn’t the answer, either
• The essential business ingredient that was missing in Arii’s offer
• Why “know, like, and trust” isn’t enough for any business
• Why there’s no such thing as a copywriting formula that just consists of the letter A

The Show Notes

• My Copyblogger post about four elements of a high-converting offer
• My post on why getting attention won’t make you rich
• Here’s where to learn more about Copyblogger’s courses on business and marketing
• If you’re interested in help with the copywriting and content strategy around your product or service, here’s how you can work one-on-one with Sonia Simone