3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines.

Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.

In this 20-minute episode, I talk about:

  • How to avoid the “all hat, no cattle” headline
  • The keys to using benefits to make a compelling promise
  • How to use numbers in your headlines without degenerating into the dreaded “listicle”
  • Using headline formulas without descending into the land of cheese
  • What you should do if you use the word “secret” in your headline

The Show Notes